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MediaNovak Website Design
64 followers -
Creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions.
Creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions.

64 followers
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Website Improvement Tips - Four Powerful Ways To Improve Your Website's SEO

SEO is an acronym of Search Engine Optimization. This is the procedure of structuring a web page so that it is found, examined, and indexed by search engines in the most efficient way possible. SEO will help you produce a better, quicker and friendlier website for users. Despite the name, search engine optimization is not only about search engines but the focal point is on the user. Search engine optimization complements your paid search marketing methods and increases the amount of free traffic to your website which helps your business increase the percentage of search engine traffic your website receives, plus can help decrease your paid search marketing expenses. The world of SEO is complicated and continually developing making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the trade. So in order to get you on the right track, here are some powerful ways to improve your website's SEO.

Improve Load Speed

Remember that for every second you save off of load time, you’ll tend to boost customer confidence and trust in your website, and sow the seeds that will make them way to tell others about you. In those circumstances, a few seconds can make all the difference. If you use a content management system that dynamically generates your web pages, you should statically cache your web pages and database queries so that you can reduce the strain on your server as well as speed up page rendering times. When you cache your page, it saves a static version of it to be presented to the user instead of recreating it every time it’s requested. Also, reduce the size of the images you see on the pages. The more images you have -- and the larger they are -- the slower your website will respond. Know when to use the suitable file format for your images. Changing to a different file format can radically decrease the file size of an image.  

Submit your Website to Directories and Search Engine

You'll want to look at niche directories, which may well hold more weight than any other directories, but you need to be cautious. There are countless terrible directories out there, and prior to submitting your website to any of those, you need to check if the submission is a guaranteed placement. If a directory will list you automatically (with or without a charge) then it's not an editorial link and either doesn't convey any weight or likely won't in the near future. These kinds of directories should be avoided. Type your website address in the Google search box. If Google knows about your website, it will tell you. If your website doesn’t come up as a result, you need to submit your website to Google. If you are unhappy with your website's ranking results, take a look at what your competition is doing. Make sure you are following the elementary rules of search engine optimization. Make changes to the page and resubmit it to the search engines. 

Sitemap

Sitemap, as the name implies, is just a map of your website - i.e. on one single page you show the structure of your website, its sections, the links between them, etc. Sitemaps make navigating your site a lot easier and having an updated sitemap on your website is good both for your users and for search engines. Your site map reflects the way visitors instinctively work through your site. Years ago, site maps existed only as a boring series of links in list form. Today, they are thought of as an addition to your website. You should use your site map as a tool to guide your visitor and the search engines to more content. For larger websites or websites with understandable structure, you can create a few different sitemaps to split out the pages to crawl. For instance, you could create a general sitemap for all your top level pages and a separate sitemap (or sitemaps) for your category page(s).  

Update your Website Frequently

Everyone wants to rank high on Google search results, or at least make it to the first page. Google rewards websites that are updated frequently by ranking them higher. One identifier, a frequency, is used to determine how often your website is updated.  If a website is updated often, then search engines consider it a reliable source of new information and awards it some points that can help move its listing up in the search results. 
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Logo Design Essentials - 5 Essentials of Effective Logo Design

It is really difficult to establish yourself in the marketing world without a logo. As the business's central graphical symbol, a logo anchors a business's brand and turns out to be the single most visible element of the business within the target market. But in order to create a great logo; one has to recognize the true value of a logo. A logo sets the platform for your business’s visual brand for years to come. It will command color, fonts and graphics that will be applied to entirety from your website to advertising to marketing materials. Your logo has to integrate all of the essentials of your business appearance and transfer them all in a glance. When that glance can have a powerful impact on your success, then you can see how powerful your image can be when used appropriately. However, like any line of work that involves a set of particular skills, logo design requires plethora of practice and knowledge for it to be successful. 

Adaptability

A professionally designed logo will, on the majority of occasions, be scalable to any size and perfectly adaptable to any sort of material. The logo design needs to be something that could easily be flexible when desired and under any circumstances. It must always look great on the website as well. A logo should be designed in a manner that it is in a solid form and equally look good. Is your logo still impactful and recognizable if it’s printed in black and white? What about if it’s miniaturized, or blown up to poster size? Being all set up front for these expected eventualities will save a lot of potential redesign issues later on. Keep in mind all the different situations the logo will need to be used for and save time by created a functional logo from the beginning.

Originality

When considering your logo design, it’s important to keep it distinctive. Copying someone else’s brand is a definite way to guarantee that your logo will join the unidentified masses. In other words always look to develop something unique that has a rational and emotional link to your business. Without an original logo design, you may find potential clients have a hard time recognizing your brand, confuse you with another business and, most importantly, end up going with a competitor rather than choosing your products or services. 

Simplicity

When printed in small sizes, a complex design will lose detail and in some circumstances will look like a stain or, worse, a mistake. Simplicity continually rules while designing a logo. This is because a simple and clean logo is easy to distinguish and recollect. Simplicity in logo design helps people to understand the logo, the business as well as keep it in mind. When looking at it, the viewer should be astonished by an extremely good design, not on tons of hard, visible details. Putting countless detail in a logo is just wasting time and effort. An attractive logo doesn’t have to be complex. With a little display of lines, a splash of colors and a huge amount of character, you shall have a distinct and powerful logo.

Typography

Using the right fonts when designing a logo is very important, so you have to make sure to experiment with lots of different ideas. It can be hard to pick the right font, but the worst mistake you can make in terms of font range for your logo is using more than two fonts. Finding the perfect font for your design is all about toning the font to the style of the icon. But this can be problematic. If the match is too close, the icon and font will compete with each other for attention; if the complete opposite, then the viewer will not know where to focus. The key is finding the right balance.

Branding

When deciding on a logo think about your brand. No logo, however well designed, can look good when bordered by opposing graphical elements or inconsistent fonts. This is why a logo is the central unit of a larger brand identity that includes company fonts and colors. Your brand resides in your customer's mind as an outcome of all the impressions made by encounters with your name, your logo, your marketing messages, and everything else that people see and hear about your business. If the logo is well designed, it will create the right image among the target clients and it is something that your business always wishes to have.
 
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Responsive Website Design - 4 Steps to Getting Started With Responsive Web Design

As smartphone and tablet implementation rapidly increases, so does the significance of mobile-friendly websites. In order to maintain your business’ positions and classifications, it is vital to reshape your website to accommodate all those mobile devices. A visitor reading your pages from their desktop should be receiving the same sort of browsing experience as a visitor coming in through their smart phone or their tablet. A poor mobile experience can be terrible for small businesses attempting to construct their digital presence. What has become obvious is that businesses must redesign their online existence to take mobile device access into account. Generally, responsive web design produces a more consistent experience across all platforms, and the process of creating a responsive design is pretty individual in each distinct circumstance.

Content Choice

Why will people come to your website? What will be important to them? When displaying content for a mobile website, make sure you only view the content that will be most significant to viewers. Avoid overwhelming them with too much information. Provide them with content in small amounts, but make sure it recapitulates what your website is all about. Also remember that some content and content details were never intended to be used in a mobile environment and would never work there. If you have these features at play in your website or potential website layout, then get rid of them promptly for any mobile setting.

One benefit of responsive web design is the increased need for brief copy. Typically, text reflows as boxes and columns narrow, and short text blocks with sufficient whitespace make for easy changes between layouts. Your copy must fight diversions of work, social media, abundant inboxes and general monotony.

Optimization of Images

One of the biggest problems with full web pages and slow page loading on responsive websites are images. On a Retina display pictures are shown much larger than usual. Some people waste bandwidth by sending high-resolution images to all devices. Others send regular-resolution images to all devices, with the images looking less crisp on high-resolution displays. To avoid this problem you can use scalable vector graphics, for things like logos for example. For other imageries you will need smaller and larger versions depending on the device.

Compression of Elements

Find a program that will compress your page resources for easier transmission across networks. This means that you will have lowered number of bytes sent per page or section, which makes content easier to browse and access on low bandwidths. This will make it a lot easier for users to access and navigate your website with quicker loading pages as well as making the usage of your web server resources more efficient.

You can speed things up even more by removing any unnecessary white space and line breaks. Doing this will decrease file sizes overall and keep things flowing more smoothly. Most up to date browsers support data compression for HTML, CSS, and JavaScript files. This allows content to be sent over the network in more compacted form and can result in a dramatic reduction in download time.

Loading Time is Crucial

Page load time is essential for a number of reasons but the user experience is one of the most important. If people are unsatisfied because your website is slow for them they are much less likely to buy from you or trust your website in general. People normally don’t spend more than a few minutes on mobile, tablet or desktop websites. If your website doesn’t load fast, they’ll go somewhere else. Remember that any flashy graphics or inserts you create might slow down load times, and ultimately ruin your chances serving up your content in the first place.

Slow website load times mean lower Google rankings along with lost revenue from smartphone user. Getting up to speed means using the correct web host and making load times one of you main concerns; while a one-second difference doesn't promise a first-page search result, it improves all aspects of the consumer mobile website experience.

Responsive design isn’t based on the latest website development tricks. It’s meant to foresee users’ behaviors on smartphones and tablets, away from a desktop, and ask, 'how would customers use a website on the go? If your users have a bad experience on your website, they won’t come back. So not only have you lost a client, you’ve amplified the probability that your client will go to a competitor.


 
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http://medianovak.com/ | Photography Websites & Logo Design

#photography   #design   #website   #wedding   #weddingphotography  
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For a limited time, you can save 20% on custom logo design at MediaNovak!!! Book a project with us before March 22, 2014 and we’ll give you 20% off your entire project! No coupon necessary!

Get started here: http://www.medianovak.com/quote-promo/

#logo   #photography   #design   #inspiration  
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Business Card Design for The Cake House!

http://www.medianovak.com
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Check out the new logo we created for the Resam Group!

http://www.medianovak.com
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Personal Business Card | Smart Ways to Use Your Business Card http://bit.ly/16y1qYM

Your business card is one of the most valuable networking tools you have in your quest for increased referrals. Can you envision a reality where 20 to 30 people in your word-of-mouth marketing circle carry your cards and have them ready to hand to prospects they’re actually qualifying for you? If you can, you will be excited every time you hear them say, “Let me give you my friend’s business card”.
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Photography Portfolio Ideas | Does Your Website Have These Five Client-Pleasing Essentials? http://bit.ly/HlmdmD

Whether you’re an up-and-coming photographer or just a casual one, you may have considered setting up a website that showcases your work at one point in your life. If you’re wondering where and how to get things started, here are five tips you need to remember when setting up your website.
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Best Business Cards | 6 Tips for Designing a Promotion Worthy Business Card http://bit.ly/18eOHop

You might not always know when an opportunity for networking or the chance to expand your client base will present itself. Incorporating personalized business cards into your professional and personal marketing efforts is a positive way to ensure opportunities will not be missed.
But before you can promote, you need a well-designed business card. There are many options when considering what information should be included on your business card. The choices you select should clearly represent your brand or business, but there are many different techniques available.
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