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Meaghan Fitzgerald
Works at 23snaps
Attended Colby College
Lives in London
481 followers|28,026 views
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Meaghan Fitzgerald

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What I'm Reading: Grow fast or die slow //// Software and online services are in a period of dizzying growth. Year-old companies are turning down billion-dollar buyouts in the hopes of multibillions in a few months. But we have seen similar industry phases before, and they have often ended with growth and valuations fizzling out. //// Read more: http://ift.tt/1m9tXvi
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Meaghan Fitzgerald

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Market Research when Localizing your App: http://ift.tt/1fFxXLJ http://ift.tt/1fFxVmW #marketing #technology #business
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Meaghan Fitzgerald

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Measuring Time as a Proxy for Measuring Frustration: http://ift.tt/1kBpZYl http://ift.tt/1iUoMxI #marketing #technology #business
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Meaghan Fitzgerald

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Using time as a proxy for frustration in your app or service can help highlight places where you’re causing users to fall out of love with your product, even if it’s not the place where they give up on your app entirely.
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Meaghan Fitzgerald

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What I'm Reading: In praise of Joanne Rowling's Hermione Granger series //// It's the end of an era. //// Read more: http://ift.tt/1hJMdH1
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Meaghan Fitzgerald

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What I'm Reading: NYRblog : Roving thoughts and provocations //// From Moscow to London to New York, the Ukrainian revolution has been seen through a haze of propaganda. Russian leaders and the Russian press have insisted that Ukrainian protesters were right-wing extremists and then that their victory was a coup. //// Read more: http://ift.tt/1dMG9IQ
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Meaghan Fitzgerald

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Quora Repost: What tools can I use to evaluate brand awareness?: http://ift.tt/1eHuESm http://ift.tt/NY9smg #marketing #technology #business
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Meaghan Fitzgerald

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How to do effective market research when localizing your app.
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Meaghan Fitzgerald

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“Stories takes that one step further by allowing parents, who are great natural storytellers, to use an unlimited combination of photos, videos and text to share a single narrative from beginning to end, tell stories about their children’s lives and share them privately with loved ones,” says Meaghan Fitzgerald, Chief Marketing Officer of 23snaps, in a statement.
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Meaghan Fitzgerald

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Designing and Testing Mobile Apps for Non-Traditional Audiences: http://ift.tt/1dUiZAD http://ift.tt/1eN5w1F #marketing #technology #business
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Meaghan Fitzgerald

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You never know when that boot-strapped startup that can't pay for your work will turn around and get bought for $19b: http://ift.tt/1gQ3nSZ http://ift.tt/1h4j7Bg #marketing #technology #business
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Meaghan Fitzgerald

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What I'm Reading: UK Mobile Innovators Set for Global Take-off //// On February 24-27, mobile technology innovators and enthusiasts from across the globe will converge on the city of Barcelona in Spain. Here, the latest gadgets, apps and other mobile advances will be promoted amid great fanfare at Mobile World Congress 2014. //// Read more: http://ift.tt/1jvWitH
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People
Have her in circles
481 people
Jovir Amatong's profile photo
Tina Ashing's profile photo
Mike Mémeteau's profile photo
Hugo Chan's profile photo
Suzanne O'Rourke's profile photo
Sila Fernandus's profile photo
Julianna Wilson's profile photo
Pilar Tschollar's profile photo
Ink Limpichart's profile photo
Work
Occupation
Marketing
Employment
  • 23snaps
    Head of Marketing, 2012 - present
  • Spoonfed
    Marketing Director, 2008 - 2012
  • IMVU
    Whole Product Marketing, 2007 - 2008
  • Page One PR
    Speakers Bureau, 2006 - 2007
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Previously
California
Story
Tagline
Silicon Valley Native in London. Head of Marketing for 23snaps.
Introduction

Meaghan Fitzgerald has nearly eight years experience working with technology companies in both the US and the UK in leadership, marketing, product and business development roles. She regularly blogs on technology, marketing and business related topics at The Top Floor Flat; contributes to online and print publications, including Little Miss Geek, a book dedicated to getting more girls interested in science, engineering and technology; and was named a winner of the 2012 Revenue Performance Excellence Awards by marketing industry leaders, Marketo.

She is currently the head of marketing at 23snaps (http://www.23snaps.com), a free service that allows parents to save photos, videos and updates of their children and share that content privately with family and close friends. At 23snaps, where online privacy is the company’s primary concern, Meaghan regularly gets to speak with parents regarding their thoughts about online privacy, safety and how that relates to their families.

Bragging rights
Nokia Remarkable Woman, Drum Magazine 30 under 30 Woman in Digital
Education
  • Colby College
    Biology, 2004 - 2008
  • Castilleja High School
    1997 - 2004
Basic Information
Gender
Female
Birthday
June 7