Perfectly cinematographed and able to move the roughest of hearts, this is a brilliant......short film. To call it a brilliant ad you'd be playing with the sensitivities of thousands of families who lost their loved ones in such horrific wars.
As for accurate representation of WW1, there are no dead bodies, or trenches strewn with rodents-as most soldiers narrated in their letters (it's a "cheerful" Christmas advert, right?) but the chocolate is forgivable-considering sweets and cigarettes were indeed swapped.
That said, the ad is extremely accurate, and even forced a tear out of me somehow. But the camaraderie evaporated when the Saintsbury's logo, and the "exclusive" chocolate reminded me that at the end, these emotions are meant to encourage you to visit the store and spend money.
Depiction:9/10. Emotional connect: 20/10 (not a typo). End motive of the ad: a huge zero.