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May & Barrow

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Smarter remarketing with Google #Analytics http://ow.ly/vIjY2
If you use use eCommerce transaction tracking and have enough traffic and conversions, your Smart List will be automatically upgraded. Marked as [My Smart List], your list will be customized based on the unique characteristics that cause your visitors to convert. Only you will have access to ...
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Advertisers know that video ads have the ability to reach and convince customers in ways that other formats can’t, but traditional TV ads are often prohibitively expensive, difficult to target, and hard to measure. That’s why so many advertisers have looked to #YouTube #TrueView ads for their video needs. Understand the full value of TrueView ads with the new Video Campaigns report http://ow.ly/vbuEb
Advertisers know that video ads have the ability to reach and convince customers in ways that other formats can't, but traditional TV ads are often prohibitively expensive, difficult to target, and hard to measure. That's why so many advertisers have looked to YouTube TrueView ads for their ...
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A New way to count conversions in #AdWords. With estimated #CrossDevice #conversions and #CrossAccount conversion #tracking, you’re able to more accurately measure conversions in AdWords and better understand the complex path to purchase. http://ow.ly/u9zLB
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Insights, innovation and a glimpse inside #AdWords for #2014 http://ow.ly/sJ2hN
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Merry Christmas to you and happy days along with your families and friends! Enjoy the celebrations and be merry! May & Barrow Team
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#UniversalAnalytics has a lot more to offer now! It gives us the #Measurement Protocol, which allows us to send data to Google #Analytics without the need to use the tracking code or SDKs. http://ow.ly/rMpLu
Advanced Topics (76); AdWords (17); Analytics API (64); Announcements (155); Beginner Topics (51); Business Insights (59); Case Study (25); Content (11); Conversion (13); Developer (26); Ecommerce (9); Features (66); googlenew (3); Mobile (24); Related Products (38); Social (15) ...
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Have them in circles
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May & Barrow

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#Storytelling with data using Measureful and Google #Analytics http://ow.ly/uDopn
These are most often a conversion event such as revenue or a user-defined goal such as a new lead. This is one portion of your report that should be fairly static. Objectives generally don't change frequently and thus other portions of your report should roll up to these.
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Marketers and sales professionals want to know who’s visiting their site, what content the target audience is consuming and what converts site visitors to paying customers. Now, there are richer #insights for B2B marketing with #GoogleAnalytics http://ow.ly/sv4Q5
Acquisition. What percent of my traffic comes from industries I target. Telecom; Hi-tech/software companies .edu's. Percentage increase or decrease in traffic from industries I'm not targeting; Traffic volume and frequency from organizations our sales team targets offline. Behavior ...
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Happy New Year everyone! We wish you an amazing year and success in all areas! May 2014 be simply great!
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Wrangle your Site categories and Product types with #ContentGrouping - an exciting new feature in Google #Analytics that replaces Advanced Segmentation. Read more about it here http://ow.ly/rZVNr
Viewing your site content in logical groups is important for sites and businesses of all types. It lets you understand how different categories of products are working together and the buckets that generate the most revenue. Or, if you run a news site understand which categories are the hottest ...
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Have them in circles
144 people
Fredric Örup's profile photo
Ali Salim's profile photo
Banyu Wangi's profile photo
Alexander Kahn's profile photo
Christoffer Lötebo's profile photo
Vishal Kanse's profile photo
Maral Kalajian's profile photo
Courtenay Probert's profile photo
Γιάννης Δεβελέκος's profile photo
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+46709794385
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Artillerigatan 28 114 51 Stockholm Sweden
Story
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Online Strategy, Google Analytics & Conversions
Introduction
May & Barrow is a specialized consulting company based in Stockholm, with a passion for strategic use of web analytics. Founded by ex-Googlers, specialized in Google Analytics and Online business strategies and tactics, in which we hold courses and consult & advice the management in organizations.