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Maxim Mai
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This is interesting for all mobile game developers!

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For all multi-device publishers out there. It is now possible to track app and web statistics in a single Analytics property.
Understanding User Behavior in a Multi-Device World

In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling you to view web and app data from the same reporting view. This will be rolling out to all accounts over the next week.

Analyze app and web data in the same reporting view
Any data you send to the same property appears in all of the reporting views, regardless of how you collected that data. This means that if you send data from the web or from a mobile app to one property, both data sets appear in your reports. 

If you want to isolate data from one source, like if you only want to see web data in your reports, you can set up a filter to customize what you see. You can also use other tools to isolate each data set, including customizations in standard reports, dashboards, custom reports, and secondary dimensions. 

Measure web apps
We’ve also added some new app-specific fields to the analytics.js JavaScript web collection library, including screen name, app name, app version, and exception tracking. These changes allow the JavaScript tracking code to take advantage of the app tracking framework, so you can more accurately collect data on your web apps.

How these changes affect you
This product change can affect you in different ways, based on how your account is set up and what kind of data you collect and send to Google Analytics. 

The Visitors web metric and Active Users app metric are now unified under the same name, Users. And, Visits are now referred to as Sessions everywhere in all of Google Analytics. We’ll be making these changes starting today, and rolling them out incrementally over the next week. 

If you collect and send both web and app hits to one property in your Google Analytics account, all your hits will appear in all your reporting views starting today. If you want to keep your web and app data separate, you need to add a filter to your reporting views. 

If you don’t send web and app data to the same property in your account, your data stays the same. 

Everyone, however,  will see the unified metric, dimension, and segment names in their reports.  

Until today, some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metric, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data. 

Our developer site has more information on these changes:

Read the full list of dimension and metric names: http://goo.gl/zatfHK
App / Screen Tracking developer guide: http://goo.gl/PWxaW9
Exception Tracking developer guide: http://goo.gl/I9FQzH

Posted by +Nick Mihailovski, Product Manager
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Burning Man for your browser. Brilliant!

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Interesting read about the perception of Google in Germany but I think we need to take both sides' arguments with a pinch of salt.

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For any developers looking to optimise their business model for the Second App Economy. Give AdMob In-App Purchase Ads and Ad Network Optimisation a try.

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Great new AdSense feature launched today :-)
Looking for information that can help you tailor the experience on your website to visitor needs? You can now view impressions and revenue from across the solar system with the “Top planets and moons” report on the homepage of your AdSense account.

With our recent discovery of the interplanetary IP address repository, you’ll have access to even more reports that can help you improve user engagement on your site. For example, if you notice a lot of traffic coming from Mars, try adding more pages in Martian to engage with those audiences.

Head over to your AdSense account to see the top planets and moons for your site and let us know what you think by commenting below!
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