the United States, Maxim is an industry leader, reporting a circulation
of 2.5 million readers which they claim is enough to outsell leading
competitors GQ, Esquire, and Details combined. The magazine is now using
the brand name to market myriad other magazines and projects.
Due to its success in its primary markets, Maxim has expanded into many other countries, including Argentina, Canada, In
Indonesia, Israel, Belgium, Romania, the Czech Republic, France
(marketed under "Maximal"), Germany, Bulgaria, Brazil, Greece, Italy,
Korea, Mexico, Netherlands, Poland, Russia (where it stands now as the
most popular men's magazine), Serbia, the Philippines, Singapore, Spain,
Thailand, Ukraine, and Portugal (marketed under "Maxmen"). A wireless
version of the magazine was launched in 2005 across cellular carriers in
twenty European and Asian countries.