I wrote a new post on Thunder SEO's blog that attempts to define social media ROI. It's an interesting challenge. I started with organizing "social media activities" in terms of their direct impact on a sale (or conversion), then used empirical studies to define the impact each activity has on a sale. It doesn't capture everything by any means. It's also not campaign specific -- I link to other great resources for that. Would love to get feedback. +Thunder SEO
Nice overview of 5 easy ways to use online video channels to boost customer and community engagement - video and transcript. Really great examples using active craft beer brewers throughout the US. Be sure to watch until the end for the crafty goggles.
This was a gratin dauphinois (potatoes gratin) weekend. On the left is a wonderfully indulgent gratin dauphinois where the potatoes are cooked in milk and garlic before baked with cream and gruyere. The recipe is from Patricia Wells' "Bistro Cooking". It was amazing. On the right is brunch with the gratin, sauteed mushrooms and kale (fresh from the market) and a "market basket" salad.
Great restaurant. It's Cuban based cuisine that's been updated. We had a wonderful lunch with great service. We highly recommend this spot and look forward to trying it for dinner next time we're in New Smyra.