Will your Klout score influence your real life?
just a silly social game or will you be checked at a job interview and receive better customer service if your Klout is high enough?

Last spring Sam Fiorella was recruited for a VP position at a large Toronto marketing agency. He was caught off guard when the interviewer told him it was 34. “He cut the interview short pretty soon after that,” Fiorella says. Later he learned that he’d been eliminated as a candidate specifically because his Klout score was too low. “They hired a guy whose score was 67.”

Klout is starting to infiltrate more and more of our everyday transactions. In February, the enterprise-software giant Salesforce.com introduced a service that lets companies monitor the Klout scores of customers who tweet compliments and complaints; those with the highest scores will presumably get swifter, friendlier attention from customer service reps. In March, luxury shopping site Gilt Groupe began offering discounts proportional to a customer’s Klout score.

Matt Thomson, Klout’s VP of platform, says that a number of major companies—airlines, big-box retailers, hospitality brands—are discussing how best to use Klout scores. Soon, he predicts, people with formidable Klout will board planes earlier, get free access to VIP airport lounges, stay in better hotel rooms, and receive deep discounts from retail stores and flash-sale outlets “We say to brands that these are the people they should pay attention to most,” Thomson says. “How they want to do it is up to them.”

abridged excerpts from http://www.wired.com/epicenter/2012/04/ff_klout/all/1

*Where are you on the picture? Beat the Aflack Duck? And if you do better than Ron Conway, do you really expect to get his VIP treatment in the future? What does your Gilt shirt cost you?
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