Social media marketing can lead to more loyal customers, more brand recognition and more repeat business. While there are many technical tips out there for using social media to your advantage, from which type of content to publish to the best time to publish to social media channels, successful social media marketing is also an art. […]
What is the difference between doing "SEO" and doing "marketing"?The answer lies partly in Moz cofounder Rand Fishkin's recent webinar on Cracking the SEO Code for 2015 (see the full presentation) in which he addresses the following issues (and more):
Quality content that is designed for human beings
Domain-level metrics and brand-building
Here, I wanted to elaborate on two other major points of Fishkin's and explain how -- in my op...
The three essential elements of an effective SEO are effective communication, useful information and high quality backlinks.
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