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Mauro Mazzocchini
Works at Videojet Technologies Inc
Lived in Milan, Italy
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Interesting study on the lifetime value of customers acquired through Google Ads
 
Measuring the Lifetime Value of Customers Acquired through Google Advertising

Results show that customers acquired through Google search advertising in our data have a higher transaction rate than customers acquired from other channels. After accounting for future purchases and spillover to off-line channels, the calculated value of new customers using our approach is much higher than the value obtained using conventional method. The approach used in our study provides a practical framework for firms to evaluate the long-term profit impact of their search advertising investment in a multichannel setting.

Read more: http://troni.me/1d3VJQr

#digitalmarketing   #experimentation   #ppc  
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Hey +John Mueller any idea why +Google+ is saying that I'm you? :-)
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Mauro Mazzocchini's profile photoJohn Mueller's profile photo
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ah! Nice one for April 1st! :)
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Confused about #SEO ? You should probably listen to +Matt Cutts. The head of Google's Webspam team regularly tackles questions covering several topics in what can be the headache inducing world of SEO. So for your convenience, or Sunday reading pleasure, we have the five latest strategies straight from the man himself!

Google’s Matt Cutts: Don’t Worry About An SEO Down Side To Responsive Design, There Is None http://selnd.com/17XFEwH

Google’s Matt Cutts: More Pages Does Not Equal Higher Rankings: http://selnd.com/17XFFAF

Google’s Matt Cutts: No Reason To Fret Over “strong” & “b” Tags http://selnd.com/1bjdYiS

Google’s Matt Cutts: Guest Blogging Best Done In Moderation http://selnd.com/1deqHq5

Google’s Matt Cutts: User Redirection Based On Location Is Not Spam http://selnd.com/19bMNFv
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Mauro Mazzocchini

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Of all the content you produce for your digital existence, do you know which one people really care about and which one only you and your boss care about? My latest post helps you figure that out!  http://goo.gl/jgNJL

As if that was not enough, you should checkout the second bar graph. It helps you understand the scale of the search opportunity for your company and what piece of it you current capture.  The humble bar chart will raise important questions about the focus areas for your SEO & PPC strategies, how to reassign your resources and potentially reconsider how you allocate advertising dollars to online and offline media channels. 

Check it out: Two Amazing Bar Charts: % Content Consumption, % Share of Search: http://goo.gl/jgNJL

#smarteranalysis   #datadriveninsights  
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Cure your "case of the Mondays" with this week's Moment of Marketing Genius Throwback Edition #motivationalmonday
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Mauro Mazzocchini

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"Testing sacrifices some short term efficiency to ultimately improve your account in the long run.  For that reason, there is an opportunity cost to leaving your tests running longer than they need to."
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Very very nice!
 
Google going to give us one year of search query data in webmaster tools.  As reported by +Danny Sullivan there is no ETA for when this will happen.
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Mauro Mazzocchini

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Largest Google Update We've Ever Observed

http://Mozcast.com 's data is showing that yesterday was the highest single day change Google's had since the project began. Analysis coming soon from +Pete Meyers 
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We've seen some changes from this.. mostly for the better on client sites.  Thanks for posting this!
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Work
Occupation
Founder / Digital Marketing Engineer
Employment
  • Videojet Technologies Inc
    Digital Marketing Specialist, 2012 - present
  • TwizzyWeb
    Founder, 2009 - 2014
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Digital Marketing Engineer | Founder of TwizzyWeb
Introduction

Over 10 years of experience in digital marketing with an involvement in various activities: developing web products, managing projects, analyzing and fine tuning campaigns, implementing SEM strategies, setting KPIs and reporting results.
All of it from both a publisher and an advertiser point of view (e.g. Google AdSense and Google AdWords), working in B2B and B2C scenarios - also in Fortune 200 companies.

This 360° view of how Internet marketing and search engine algorithms work has led to a significant increase of visitors (+25M), customers and incremental revenue for many of the projects followed.

Specialties:
- Digital Marketing / Inbound Marketing Strategies
- Pay-Per-Click (PPC) Advertising / Search, Display & Remarketing (Google AdWords Qualified)
- Marketing Automation (Salesforce.com & Marketo)
- Search Engine Optimization (SEO)
- Search Engine Penalty Analysis & Resolution
- Web Analytics & Web Trends Analysis (Google Analytics Certified)
- Conversion Rate Optimization, Landing Page Optimization & Persuasive CopyWriting
- Effective Lead Generation Experience (B2B/B2C)

Strong analytical mindset (proficiency with Microsoft Excel and Google Docs/Drive) and an open minded approach with a very quick learning curve.

Entrepreneurial and independent with a strong team player spirit - Ability and experience working with multiple cross-functional external and internal groups - Multiple hiring, training and presentation experiences.

Bilingual proficiency in both English and Italian having lived many years in the US and in Italy.

Willing to relocate worldwide.

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Previously
Milan, Italy - Los Angeles, USA - New York, USA