Over 10 years of experience in digital marketing with an involvement in various activities: developing web products, managing projects, analyzing and fine tuning campaigns, implementing SEM strategies, setting KPIs and reporting results.
All of it from both a publisher and an advertiser point of view (e.g. Google AdSense and Google AdWords), working in B2B and B2C scenarios - also in Fortune 200 companies.
This 360° view of how Internet marketing and search engine algorithms work has led to a significant increase of visitors (+25M), customers and incremental revenue for many of the projects followed.
- Digital Marketing / Inbound Marketing Strategies
- Pay-Per-Click (PPC) Advertising / Search, Display & Remarketing (Google AdWords Qualified)
- Marketing Automation (Salesforce.com & Marketo)
- Search Engine Optimization (SEO)
- Search Engine Penalty Analysis & Resolution
- Web Analytics & Web Trends Analysis (Google Analytics Certified)
- Conversion Rate Optimization, Landing Page Optimization & Persuasive CopyWriting
- Effective Lead Generation Experience (B2B/B2C)
Strong analytical mindset (proficiency with Microsoft Excel and Google Docs/Drive) and an open minded approach with a very quick learning curve.
Entrepreneurial and independent with a strong team player spirit - Ability and experience working with multiple cross-functional external and internal groups - Multiple hiring, training and presentation experiences.
Bilingual proficiency in both English and Italian having lived many years in the US and in Italy.
Willing to relocate worldwide.