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Mauro Ginelli
Attended Università Cattolica del Sacro Cuore
Lives in Lodi
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Mauro Ginelli

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GTM has a new, open format for adding tag templates!  With this, we're starting a program (http://g.co/TagManagerVendors) for tag vendors to submit their tags directly to GTM.   

We're super excited about this new program.  It's going to rapidly increase the number of tag templates that GTM supports out of the box.  The first batch of these landed just over a week ago:

   * Affiliate Window
   * Ve Interactive
   * Neustar
   * Eularian 
   * Mouseflow
   * Nudge
   * SearchForce
   * TradeDoubler
   * Google Consumer Surveys

Previously, Google engineers had to be very involved in adding new tags.  We had to spend a lot of time to gather the requirements for each tag.  After that, a Google engineer would write a custom UI, a data model and then the JavaScript for each tag.  That doesn't scale! 

With this new system, tag vendors can submit a small set of files (a lot like a browser extension or mobile app).  The tag template will be reviewed and tested by Google, and then automatically added to GTM's UI for everyone to use.

This new program is much faster and a lot easier for everyone involved.  If you'd like to see your favorite tag inside GTM, please help us get the word out about this new program.  Encourage the vendors that you work with to check it out.  It's a quick, easy way to get their tags integrated into GTM.
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Non avete curato abbastanza l'esperienza di navigazione dei vostri siti da mobile? Male!
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What trends will shape the industry in 2015? What technologies will people embrace? We looked at Google search data and dug through industry research to see what's trending, from connected "life platforms" to the "Internet of Me."
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Great stuff!
Videos are now the standard for businesses who want to convey their messages to customers in a short concise way. However, they are expensive (well, at least the good ones are) and if you’re pouring money & time into a video for your site it’s important to see how people
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A complete overview of five years of SEO, from Panda and Penguin, Not Provided, Hummingbird and Knowlegde Graph, Mobile and SERPS
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Discover the Google Analytics Platform

We've just launched a brand new site to showcase many of our most popular Google Analytics demo and tools. The entire site is open sourced, uses public APIs, and is available on GitHub. Check it out and let us know what you think at: http://goo.gl/Yu1xaa
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Have him in circles
406 people
Alice Neirotti's profile photo
Marco Alcamo's profile photo
Leonardo Conte's profile photo
Gianni Presel's profile photo
adalberto di gregorio's profile photo
Fastweb's profile photo
Francesco Terenzani's profile photo
Chung Admi's profile photo
Volume Nine's profile photo
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