“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.”
Our biggest competitor on Maui owns no vehicles of its own either. It's a website that pretends to be a real business, and just offers online bookings with discounts on major rentacar-owned vehicles.
Something to consider when renting a car: Do you want to rent from a real, locally-owned business? Or would you rather just get a discount an a major company rental?http://techcrunch.com/2015/03/03/in-the-age-of-disintermediation-the-battle-is-all-for-the-customer-interface/