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Matt Silver
103 followers -
Food & drink-loving corporate PR | Interested in emerging tech, social business, politics & policy | CIPR & PRCA Member
Food & drink-loving corporate PR | Interested in emerging tech, social business, politics & policy | CIPR & PRCA Member

103 followers
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“Alexa write me a press release”

From deepfake to DeepMind and a few things in between - I've had a bit of a think and a brain dump about emerging technologies and how they might impact the PR industry and communications professionals.

There's a lot of hype in this area, and some of it but certainly not all, is justified. I'm of the view that many of these technologies present a significant opportunity for PR practitioners and that we should be talking, testing, and learning about them now. The world moves quickly and if we don't do likewise, we risk getting left behind.
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Want to know more about executive communications? I've jotted down a few thoughts on this area of growing importance to corporate PR practitioners.
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The potential of virtual and augmented reality technology presents marketers and public relations practitioners with a wealth of opportunities to engage new audiences and help brands tell their stories.

Well, that's what I reckon anyway!
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Interesting debate following post from +Jim Hawker on PR/Comms degrees, their content and their value (or lack thereof).

As someone who has relatively recently graduated with a PR degree, I have my own thoughts on this - there are some advantages and good things to be said, however there are also many flaws and issues with no clear resolution in sight. I'd be interested to hear thoughts from the #PRRedefined  community.

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A good read - amusing and thought provoking
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