I think they would agree with each other provided Google were not in the room.
I agree with much of what +Jon Cooper
is saying here (link building is here to stay and will always be) except that content marketing should be the last resort of link building. It really depends on the size of the business (and I get Jon is focusing on small businesses here and rightly so) and your definition of content marketing.
I think one of the problems here is the grandiose definitions and demonstrations of content marketing these days. If it's content produced for marketing purposes...I call that content marketing. Isn't writing a blog targeted at a local niche audience still content marketing? Lots of small local businesses do that without huge costs and they get links from it too. It doesn't mean we shouldn't also be exploring traditional SEO and link building avenues too. I think Jon's Fail-Proof Content also fits within content marketing. I'm not sure why +Jon Cooper
doesn't see it that way (have to admit Jon I haven't listened to the Podcast all the way through so I'm going to do so in the next few days). Targeted content + targeted outreach sounds like it is both content marketing and link building. They can and do co-exist.
Larger businesses well those guys have budget so why not both?
I think this the real big issue here is content marketers acting like they are above buying or outreaching for links. They were doing it just a few months ago and most likely are still doing it to some degree! I feel a lot of this is simply to pay lip service to Google and to reassure businesses that they will do nothing to bring Google's wrath down upon their clients.