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Matthew Niederberger
Works at Bestseller
Attended Wolfert van Borselen, Rotterdam
Lives in Berkel en Rodenrijs, The Netherlands
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[vc_row][vc_column width=”1/1″][vc_column_text]Programming is often associated as something a teenager or adult would try doing. In today’s new age development in technology, you’ll find that babies and young children are beginning to learn how to code.…
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Matthew Niederberger

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[vc_row][vc_column width=”1/1″][vc_column_text]The MEAN stack is a free and open-source full stack solution for hosting web, mobile, and cloud services content for your business. A full stack solution is any combination of technologies that together…
Any developer completing an education in MEAN stack programming can quickly apply their JavaScript skills to any scenario in the MEAN stack.
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[vc_row][vc_column][vc_column_text]Originally published on Bloomberg on 02 April 2015: Parlez-vous Java? Sprechen Sie Python? At least four states — including Washington, home of Microsoft Corp. — have either passed or considered measures that would…
Chris Reykdal, a Washington state legislator, said many students are more passionate about learning code than conjugating verbs.
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Enhanced Ecommerce through new GTM UI

Google has a great entry explaining how to implement Enhanced Ecommerce through GTM (https://developers.google.com/tag-manager/enhanced-ecommerce).

My question is, what changes in GTM with the new UI? Do I need consider any changes to the approach documented by Google?
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Mickael Robin's profile photoSimo Ahava's profile photoTim Stewart's profile photoШарапов Аркадий (Маркетолог)'s profile photo
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What +Mickael Robin said (though I don't think there's anything wrong with reading data from a variable).

The underlying logic is the same, so all that's changed is how the new UI treats tags and event tracking. Thus nothing to do with Enhanced Ecommerce per se.

The UI is different, so there's a learning curve to setting up the stuff that's enumerated in the guide. In essence, the "See the Tag Configuration for this example" helpers are not that helpful in the new UI. For now, you'll have to draw your own conclusions - hopefully Google updates the dev guides soon to work with the new UI as well.
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Amazon Nederland is al een week een feit. De webwinkel gigant uit Amerika verkoopt vooralsnog ebooks, ruim 20.000 verschillende. Voordat ik verder ga met het delen van de Top 10 Kindle boeken bij Amazon.nl, na een week open te zijn geweest, wil ik eerst…
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Nee, het past niet echt in een schoen, maar voor pakjesavond is een Kindle ereader het perfecte kado. Met de lancering van Amazon Nederland bijna een week geleden zijn nu alle Kindle ereaders vanuit Nederland te bestellen. Om je een beetje te helpen heb…
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Nee, het past niet echt in een schoen, maar voor pakjesavond is een Kindle ereader het perfecte kado. Met de lancering van Amazon Nederland bijna een week
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Great news today as LinkedIN announced their acquisition of one of the most well-known online education platforms Lynda.com. LinkedIN CEO Jeff Weiner tells the story: LinkedIn’s fundamental value proposition is connecting people to opportunity. We’ve made…
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[vc_row][vc_column][vc_column_text]So, what can the benefits be of learning to code? It can bring you independence. This 17-year-old boy named Nick knows what this means and he recently shared his story on the TeamTreehouse blog: What has the value of a…
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Matthew Niederberger

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A few years ago Matthew Niederberger, co-founder of Lean Insights conducted a study in the US online travel industry to discover the effects of trust seals on visitors during checkout. Importance of a Trust Seal The article itself has gotten a lot of…
A few years ago Matthew Niederberger, co-founder of Lean Insights conducted a study in the US online travel industry to discover the effects of trust seals on visitors during checkout. Importance of a Trust Seal The article itself has gotten a lot of attention over the years and more recently in an article on Forbes.com: More recently, …
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We are proud to announce that Lean Insights has become a certified professional partner with New York based Sweetspot Intelligence, an online data KPI dashboard and reporting company. Taking Digital Marketing to a new level through Insight Management and…
Lean Insights partners with Sweetspot Intelligence to support its customers with sales and consultancy services for its data reporting and dashboard tool.
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Matthew Niederberger

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Matthew Niederberger originally shared:
 
Twijfel je of je een Kindle ereader moet kopen? Amazon blinkt uit in dat het in hart en nieren een online boekenwinkel is, waar Apple en Kobo dat niet zijn. Qua ereaders is er redelijk wat keus op de markt. Ereaders en eboeken blijven in ontwikkeling, zo…
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Twijfel je of je een Kindle ereader moet kopen? Amazon blinkt uit in dat het in hart en nieren een online boekenwinkel is, waar Apple en Kobo dat niet zijn
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Is het jullie al opgevallen dat, als je een Kindle in Amerika hebt gekocht, gebruik hebt gemaakt van een Amerikaans adres, je geen Nederlandse Kindle boeken kan kopen? Dat kan kloppen. Amazon Nederland maakt dan een melding dat je je instellingen dient te…
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Is het jullie al opgevallen dat, als je een Kindle in Amerika hebt gekocht, gebruik hebt gemaakt van een Amerikaans adres, je geen Nederlandse Kindle boeke
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Work
Occupation
Lead Web Analyst
Employment
  • Bestseller
    Lead Web Analyst, 2014 - present
  • Ziggo
    Channel Manager Conversion, 2013 - 2014
  • Philips
    Digital Insights & Analytics Manager, 2013 - 2013
  • Thomas Cook
    Head of User Experience, 2011 - 2012
  • Thomas Cook
    Conversion Specialist, 2011 - 2011
  • TUI Nederland
    Online Analyst, 2010 - 2010
  • Nedstat
    Web Analytics Consultant, 2007 - 2007
  • De Telefoongids
    Technical Product Manager Internet, 2006 - 2007
  • Bloomerce
    Community Content Manager, 2004 - 2006
  • Covast
    Account Manager EMEA, 2003 - 2004
  • TTP
    Trainee, 2002 - 2003
  • Royal Netherlands Navy
    Non Commissioned Officer, 1996 - 2002
  • United States Navy
    Non Commissioned Officer, 1993 - 1996
  • Conversion Company
    Senior Web Analytics Consultant, 2007 - 2009
  • Adversitement
    Online Business Consultant, 2009 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Berkel en Rodenrijs, The Netherlands
Previously
Rijswijk, The Netherlands - Rotterdam - Rotterdam, The Netherlands - Rijswijk, The Netherlands - Capelle a/d IJssel, The Netherlands - Norfolk, VA (USA) - Mission Beach, CA (USA) - Dallas, TX (USA) - Alton, Hampshire (UK) - Den Helder, The Netherlands
Story
Tagline
"A little less conversation, a little more action please."
Introduction

"As a pragmatic conversion optimization specialist I enjoy assisting companies track, analyze and improve their online activities."

My professional experience and goals are all online related with a main focus on creating actionable insights that will assist the business in generating more revenue and positively increase the customer's overall experience.

It is my opinion that there is more to online optimization than just clickstream analysis and as an online specialist it is in my and the company's best interest to take a more broader approach to finding and acting on revenue increasing opportunities through user centric thinking.

I believe in deploying lean methodologies in order to cut down on research and development costs and time, and focus on finding the right mix between business objectives and customer experience which are intricately linked to increasing conversion and revenue.

My personal goals are to further enhance my skills as an conversion optimization specialist, to continuously remain on top of different methodologies and techniques, and to further advocate the importance of user centricity and complete online monitoring.

I often write about online topics on my blog actualinsights* (www.actualinsights.com) and have posted articles on several leading websites such as:

- webanalisten.nl (web analytics, Dutch)
- marketingfacts.nl (online marketing, Dutch)
- frankwatching.nl (online marketing, Dutch)

I regularly speaker at events. Some of my recent public engagements:

- Web Analytics Congres 2014 (Workshop) - Houten
- Marketing Insights Event 2014 (Masterclass) - Utrecht
- Marketing Week / Monetate Webinar 2013 - Online
- Xchange Europe 2013 - Berlin
- Web Analytics Association Netherlands (Keynote) - Amsterdam
- Travelport's e-Volve - Barcelona
- IBM Performance 2012 - Brussels
- Google Travel Seminar (Keynote) - Helsinki
- eMetrics Sweden - Stockholm
- Emerce eTravel - Bussum
- Web Analytics Congres (Keynote) - Houten

Specialties:wireframing, prototyping, web analytics assessment/strategies/deployment/adoption, voice of customer strategies/deployment/analysis, (agile) usability testing including multi-variate testing (mvt) and a/b split testing, (key) performance indicator development/assessment, web performance monitoring/analysis/deployment, interaction analysis strategies/deployment/analysis, community engagement analysis, competitive analysis

Bragging rights
has 4 kids, out-of-the-closet nerd, reads about the end of the world, makes sushi, and drinks his cider ice cold!
Education
  • Wolfert van Borselen, Rotterdam
Basic Information
Gender
Male
Looking for
Networking
Relationship
In a relationship
Apps with Google+ Sign-in
Matthew Niederberger's +1's are the things they like, agree with, or want to recommend.
WASP
plus.google.com

Don't make decisions on the wrong data!

Usabilla Live Feature Update: November 2014 - The Usabilla Blog
blog.usabilla.com

New features for Usabilla - swap smilies for stars, automated feedback report, campaign templates, improved NPS functionality and filter by

UX Recorder - Screen Recording App for iPad & iPhone
www.scoop.it

Ever wanted to perform mobile usability testing on with an Apple iPad or iPhone? Now you can without having to jailbreak you iOS device. For

Kindle Kopen - Kindleboeken.nl
www.kindleboeken.nl

Een Kindle kopen, de nieuwe Kindle Paperwhite bijvoorbeeld, kan makkelijk via Amazon. Deze wordt binnen enkele dagen naar jou in Nederland v

Making Sense of Data - - Announcements
datasense.withgoogle.com

Welcome. 2014-02-25. Welcome to Google's online course, Making Sense of Data. In this course, you will: Learn about the basics of data, incl

Bunkr is more than just a presentation tool: collect, organize, present
www.bunkr.me

Bunkr is cloud-based presentation software that allows professionals to centralize all the content that inspires them, and to use this conte

Top Customer Feedback Tools for Small Businesses - actualinsights*
www.actualinsights.com

You don't need to be an Enterprise company, with an Enterprise budget to collect customer feedback. Check these customer feedback tools for

Sample Size Matters iOS Behavior Tracking - actualinsights*
www.actualinsights.com

Dan Ariely released his iOS behavior tracking app Sample Size Matters today and he needs your help. Are you willing to help Dan collect more

Wheel of Persuasion - Online Persuasion Techniques enters Beta
www.actualinsights.com

Bart Schutz announced today that his Wheel of Persuasion has entered private Beta. Learn more about this unique resource for online persuasi

Free webinars, what would you like to talk about - actualinsights*
www.actualinsights.com

I would like to start holding regular free webinars on various UX and conversion optimization topics. Whay topics would you like covered?

Google Plus Nick
gplus.to

Make short url for google+ profile.

eMetrics Marketing Optimization Summit, International Web Analytics Conf...
www.emetrics.org

Web analytics and online marketing optimization conferences, workshops, seminars and training events. Learn how to measure and increase webs

7 new smart-ass responses to completely well-meaning signs.
www.happyplace.com

Most of these signs were designed to help people — to get where they're going, to find a pet, to avoid grievous bodily harm — and yet some w

Matthew Niederberger - TravelNext
www.reismanagers.nl

Dit jaar wordt voor de zesde keer het Webanalytics Congres georganiseerd. Door de sterke opkomst van social media, apps en mobiel wordt het

Matthew Niederberger
webanalyticscongres.nl

Volg de laatste ontwikkelingen tijdens het Webanalytics Congres. met actuele onderwerpen als: Data visualisatie - tools, tools, tools - sear

Skype for iPad
moeedm.com

Tweet. Follow @mmhd.

Which e-commerce trustmarks are most effective?
econsultancy.com

The effectiveness of trustmarks on e-commerce sites depends on customer recognition of the logo, meaning that they are almost useless if you

How to Track Clicks as Conversions in Adwords
www.pitstopmedia.com

How to set up and implement AdWords conversion tracking for event-based conversions, such as clicks on Download Now buttons.