Profile

Cover photo
Matthew Green
Works at Ethical SEO Consulting
Attended University of Colorado at Boulder
Lives in Denver Colorado
335 followers|42,618 views
AboutPostsPhotosYouTube

Stream

Matthew Green

Shared publicly  - 
1
Add a comment...

Matthew Green

Shared publicly  - 
 
 
"What we want to make clear here is that FindLaw’s SEO process is fundamentally flawed. Stuffing keywords, creating pages with no real value, optimizing for multiple locations, writing blog posts about horrible accidents – these tactics simply don’t work in 2015. $5,000 per month is a lot to pay for a process that doesn’t work."

+Matthew Green 

And yet, they're probably still the "market-leader" in #lawyer  web marketing: http://gyitsakalakis.com/web/findlaw-seo-web-marketing-review
Experience has shown us that FindLaw's SEO services are not only antiquated, ineffective, and often spammy, but also drastically over-priced.
4 comments on original post
1
Add a comment...

Matthew Green

Shared publicly  - 
 
New tactical SEO post for lawyers:

Using Subdomains to Target Local Search Queries
We've frequently used city specific subdomains for law firms who are interested in targeting local search queries. You've likely seen these in Google's search results: Local Subdomain in Local Pack. Let's take a deep dive into executing a subdomain strategy to target local keywords.
1
Add a comment...

Matthew Green

Discussion  - 
 
Lately I've been thinking a lot about the concept of a "business card" website. 

Most law firm websites fit this bill. They are pretty and tell people what the firm does and how to contact it.

But the sites that rank and get all the traffic, the ones we all call "authoritative brands", those sites help the consumer with a problem. They fill a need. They invest seriously in the quality of their website and it's contents. They also...

Provide countless articles on legal topics
Curate legal resources 
List ALL THE ATTORNEYS
Create helpful videos and simple tools
Make their purpose clear

To determine whether you not you have a "business card" website, ask yourself this one simple question:

If my business didn't exist, would my website still be useful?

I'm on a mission to ensure that anyone who is investing in SEO on a monthly basis does not do so if they have a "business card website". 

I am not positing that having a great business card website is a bad thing. But any on-going SEO that is being done on a business card website will likely be low-quality and produce only temporary and inconsistent results. BUSINESS CARD WEBSITES DON'T GET NATURAL LINKS

Hope to hear questions/comments/feedback, particularly if you disagree :)
North Carolina divorce attorney Lee Rosen (@leerosen) has one of the best legal websites in the game, and so I was excited when he critiqued a fellow attorney's website on his blog . One of the points that Lee drives home is that a legal website ought to be more than a digital business card.
1
Add a comment...

Matthew Green

Shared publicly  - 
 
*Is your law firm website nothing more than a really expensive business card?"
North Carolina divorce attorney Lee Rosen (@leerosen) has one of the best legal websites in the game, and so I was excited when he critiqued a fellow attorney's website on his blog . One of the points that Lee drives home is that a legal website ought to be more than a digital business card.
1
1
Gyi Tsakalakis's profile photo
Add a comment...

Matthew Green

Shared publicly  - 
 
Preston Clark (@lawinsider) recently gave 7 reasons why you won't become a thought leader. You're already too well established in your field; You don't have a “voice”; You care more about the outcome than the act (I super agree with this); You're going to have to talk/communicate with a A LOT of ...
1
Add a comment...

Matthew Green

Shared publicly  - 
 
An Effective Legal Blogging Strategy in 323 Words 
Read other blogger's blogs. The reason that bloggers began blogging, way back before search engines even existed, is because they wanted to talk about the nerdy shit that they love with fellow nerds who also wanted to talk about it. The first step in effective blogging is finding other bloggers ...
1
Add a comment...
Have him in circles
335 people
Cindy Greenway's profile photo
Brad Knutson's profile photo
Ashley Adams's profile photo
Katie Smith's profile photo
Rob Daihl's profile photo
Aodhan Ridenour's profile photo
Rebecca Babicz's profile photo
Theodore Berman's profile photo
Jason Kupperman's profile photo

Matthew Green

Shared publicly  - 
 
For a reasonable investment, small law firms can carve out a niche online and generate quality leads, at an amazing ROI, by choosing to specialize.
1
Add a comment...

Matthew Green

Shared publicly  - 
 
5 Steps to Better Lawyer SEO in 2015

Here are the 5 steps, if you don't have time to read the post:

Step 1: Define your website’s purpose
Step 2: Change your website so that it serves that purpose
Step 3: Stop trying to do everything
Step 4: Stop trying to be everywhere
Step 5: Identify what works and do more of it
5 Steps to Better Lawyer SEO in 2015. This picture is relevant because there are steps in it. By Matt Green. I normally try to avoid listicles, but for this topic a list is simply the best way to present the information. So there! Here are 5 steps to better SEO for your law firm website in 2015: ...
1
Add a comment...

Matthew Green

Shared publicly  - 
 
Evergreen Web Content
One of the questions that we hear a ton from webmasters at our SEO meetup group is about evergreen content and where it should live within their site’s architecture. Time and again I am surprised by the misconceptions surrounding the topic of evergreen content, so here I’d like to look at whatever evergreen content is, …
1
Add a comment...

Matthew Green

Shared publicly  - 
 
Enough excuses. Lawyer websites don't have to suck.

http://www.injuryclaimcoach.com/

This site has natural links from 91 domains. It's easy to build links to sites like this because it's a resource.

Does your website help people like this one does? Probably not.

As legal marketers, we need to step up our game. As lawyers, you need to demand that your site be a resource, not an obnoxious business card.
1
Add a comment...

Matthew Green

Discussion  - 
 
Website Contact Forms for Lawyers: Is Shorter Better? - Month 1 Results
7
Matthew Green's profile photoThe Law Office of James E. Novak's profile photo
3 comments
 
+Matthew Green I agree. Thank-you for surveying this keep us posted here on your conclusions.   
Add a comment...
People
Have him in circles
335 people
Cindy Greenway's profile photo
Brad Knutson's profile photo
Ashley Adams's profile photo
Katie Smith's profile photo
Rob Daihl's profile photo
Aodhan Ridenour's profile photo
Rebecca Babicz's profile photo
Theodore Berman's profile photo
Jason Kupperman's profile photo
Work
Occupation
SEO
Skills
Eating, sleeping, walking, breathing, drinking, and sitting
Employment
  • Ethical SEO Consulting
    SEO Consultant, 2011 - present
  • SDL International
    Associate Project Manager, 2010 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Denver Colorado
Previously
Southlake Texas - Winter Park Colorado - Boulder Colroado
Story
Introduction
SEO'er @ Ethical SEO Consulting. Beer drinker, baseball watcher, Mckenzie lover.
Education
  • University of Colorado at Boulder
    Political Science, 2006 - 2010
Basic Information
Gender
Male
Other names
The Twaddler