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Matthew Brown
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Attended Portland State University
Lives in Portland, OR
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Matthew Brown

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IMEC Labs Test on Accuracy of Web Traffic Estimation Tools

If you have 5 minutes to contribute to this survey: https://www.surveymonkey.com/r/ZTMNLQJ we'd greatly appreciate it! We're looking to see how accurate tools like Compete, Quantcast, Alexa, SimilarWeb, Google Trends for Websites, etc. are at estimating web traffic.
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Excellent primer on how to track semantic analytics in GA.
 
Does anybody have any oxygen laying around? I'm hyperventilating

There's so much I could say to express how important this is, but to be honest I wouldn't even know where to start let alone how to end that bible's worth of a monologue. 

So do yourself a favor, READ +Mike Arnesen's article and be prepared to pick your jaw up of the floor.

Personally I think 5 years from now we will still encounter the ripples of the shock wave this will send through Semantic communities.
Mike Arnesen shares how to use Google Tag Manager to track the ROI of your site's structured data. Plus, learn how to leverage your markup to produce "semantic analytics."
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Panda update rolling out

Earlier this week, we started a slow rollout of an improved Panda algorithm, and we expect to have everything done sometime next week. 

Based on user (and webmaster!) feedback, we’ve been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.

Depending on the locale, around 3-5% of queries are affected.
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Brand New, Free, Mozbar V3 for Chrome Launched Today

Check it out here: http://moz.com/blog/announcing-mozbar-v3 There's a ton of new functionality and features that can save a lot of time and save you needing 3 or 4 toolbar extensions to get it all.

Answers to Top 3 Questions:

1) You can close the Mozbar by clicking the "M" icon, or using ctrl+alt+shift+M in Windows or Cmd+option+ctrl+M in OSX

2) The new version for Firefox will be here in just a few weeks, but we wanted to launch Chrome ASAP. Unfortunately, no plans for IE or Safari.

3) Yes! We'll work on offering a lighter color combo option in a future update (for those who prefer less contrast) :-)
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No kidding?? I will do so!
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Water bears. These are weird creatures.
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It's finally here. Moz Local launches an efficient, affordable option for location management. Congrats to +David Mihm and the +Moz team who worked their tail off on this! #LocalSEO  
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You're going to want to read this if you're a founder or entrepreneur. Check out the contest Brad is running for preorders!
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Matthew Brown

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To be fair, Dr. Pete's quality bar is backed by an actual academic degree.
 
Moz Analytics Now Supports Local Rankings

It's been a long time coming, but Moz Analytics finally has local rankings up to the quality bar of +Pete Meyers and +Matthew Brown. Check out the details here: http://moz.com/blog/local-rankings-in-moz-analytics 
Big news for local search marketers: Moz Analytics now gives you the ability to track local rankings by adding locations to the tracked keywords in your rankings reports.
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I feel like there could be more than one Googler in this that I don't recognize. Nice work +Aaron Bradley 
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I Loveyou
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5 Thoughts After a Quick Review of KPCB's Internet Trends Deck

#1 - Slowing growth of mobile suggests we're reaching an age of maturity (especially in US + Europe). I don't think this will limit ongoing investment in mobile, but I do think there are a lot of overly optimistic estimates about the degree to which mobile will actually replace desktop/laptop behaviors.

#2 - Continuing growth (though slowed) of desktop usage, web usage, and mobile web usage (vs. mobile app usage) suggests to me that mobile isn't "eating desktop" or "eating web," but rather, it's eating all the other times in our lives. We haven't stopped surfing the web, or using our laptops and desktops, but we've stopped having 10 minutes of downtime with nothing to do at the bus stop. Mobile has eaten downtime.

#3 - I'm shocked at how far print advertising still has to fall. I thought by now, the ad world would have been closer to usage patterns. I'm not at all shocked that mobile advertising hasn't caught up to usage. It's both new and far more challenging to get right without angering/annoying users.

#4 - It's amazing the degree to which content is shared and then immediately forgotten. I smell opportunity here. Not everything published yesterday, last week, last year, or last decade is now useless (as search proves to us). Part of me thinks social sharers have just built a culture of only sharing the "new," and that this won't always be the case.

#5 - The inclusion of a few data sources surprised me (particularly the Shareaholic social media traffic numbers), and made me question how accurate parts of the report I'm less familiar with might be.

The original can be found here: http://s3.amazonaws.com/kpcbweb/files/85/Internet_Trends_2014_vFINAL_-_05_28_14-_PDF.pdf?1401286773 and is an excellent resource.

p.s. Also shocking, but not a huge takeaway, is the insulting non-inclusion of Microsoft on slide 138. Tripadvisor makes the cut, and it's smaller than MS's revenue from several of its web properties :-)
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Surprised the mobile advertising numbers are so low.
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Foundry Group launches www.FGPress.com, a modern publishing company that gives control to authors.

Interesting to read +Brad Feld compare it to the 2006 edition of Techstars, which revealed a lot about the world of angel investing. Definitely an effort worth watching.
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The man has a point.
 
TO DO this week: Before the Holidays overwhelm you, purchase your ticket to Portland's #SearchFest conference so you don't miss the Dec. 31 end of Early Bird pricing! 
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Work
Occupation
Special Projects at Moz
Employment
  • Moz
    Head of Special Projects, present
  • AudienceWise
    Audience Development, SEO, and Social Media Strategy, 2011 - present
  • New York Times Co
    Director of Search Strategy, 2005 - 2010
  • Define Search Strategies
    Co-Founder and COO, 2005 - 2010
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Portland, OR
Previously
Huntington Beach, CA - Los Angeles, CA
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SEO. Online marketing. Tequila and/or Rye Whiskey. Portland. (in any order).
Introduction
I'm a geek who happens to to make a living in digital marketing strategy. I was Director of Search Strategy for NYTimes.com before opening my own digital consulting firm.

Although I live and breathe Portland, I secretly long to get back to the vicious streets and weather of Huntington Beach, CA.

Please talk to me about anything Tron or tequila related. My wife no longer will.
Education
  • Portland State University
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