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Matthew Barby
Works at Wyatt International
Attended Aston University, Birmingham
Lives in Birmingham, United Kingdom
2,636 followers|1,005,358 views


Matthew Barby

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9 Instagram Growth Hacks for Your Local Business

Great post from +*** that's aimed at local businesses and how they can grow their Instagram following. Quick actional advice for any local business.

Check it out here:
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A Closer Look at: TripAdvisor’s Unfair Email Marketing Advantage

Fantastic case study from the team over at +Vero that looks into how +TripAdvisor run their targeted email campaigns. Some great insights that can be applied to most industries and businesses. Anyone interested in growing their business should check this one out.

View the full article here:

cc +Jimmy Daly 
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The Six Indicators of Breakout Ecommerce Growth

Great piece from +janessa lantz from +RJMetrics Inc. that looks at some of the core components of e-commerce growth. Well worth a read for anyone involved in e-commerce, digital marketing or growth marketing in general.

View the full article here:
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Love the data from +RJMetrics Inc. thanks for sharing +Matthew Barby +janessa lantz 
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SME Content Marketing: Big Results with Small Budgets

Here's my slide deck from last night's #LearnInbound  conference in Dublin. Any questions, just let me know :)
My presentation at the 2015 Learn Inbound Conference in Dublin.
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18 Apps to Increase the Productivity of Your Small Business

Handy post from +Umar Khan showcasing some apps to increase the productivity of your SME. Check it out here:
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What apps do you use the most in your everyday business +Matthew Barby ? - JM
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13 Twitter Following Growth Hacks for Small Businesses

Great article from +Umar Khan on the +BuildFire blog that looks at ways to grow your Twitter following. Some really actionable advice that's perfect for SMEs.

Check out the article here:
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Thank you +Infonautics GmbH :)
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Matthew Barby

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How I Made it to the Front Page of BuzzFeed Twice, and How You Can Too

BuzzFeed has quickly become one of the most popular websites on the internet, attracting 150 million visits every month. BuzzFeed has also been spending a lot of time on crowdsourcing content within their community section, making it a valuable traffic source to many different websites.

In 2014, I spent a lot of time analysing the content within BuzzFeed to get a better understanding of what makes a great article. This lead me to compile all of my findings into a huge case study (which has just gone live - link below).

Not only that, but using this data I managed to get my content promoted to the front page of BuzzFeed (twice), getting it seen by over 150,000 people. I cashed in on some very powerful links, tons of traffic and more social engagement than I ever could have hoped for. Now I'm going to show exactly how I did it and how you can too.

Check out the full article here:
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Not a lot - around $50 max
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Matthew Barby

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Don’t Give Up On Facebook Advertising Before Trying These 4 Things

Another superb article on the +Unbounce blog that gives four simple pieces of advice to try out within your Facebook advertising campaigns. For me, the first point is so crucial. Anyone that's looking to run an online advertising campaign should at least have a rough idea of their customer acquisition cost - if you don't, this article will show you how to calculate it (plus much more!).

View the full article here:

cc +Derek Palizay 
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Everything You Need to Know About Google+ for Your Local Business

Great article on the +BuildFire blog that looks into all the different factors that any local business needs to know about Google+ and Local. Great for any SME.

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How We Got 2,000+ Customers by Doing Things That Didn’t Scale

Really interesting article that looks into more detail around the success that the team over at +GrooveHQ have had in building a community around their blog content. Some great insight and advice here:
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Content Strategy with Pat Flynn: A Five Part Video Tutorial

Great five-part video series of interviews with +Pat Flynn that delves into content strategy formulation and muc more. Check it out here:
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How Spotify Turned Free Music into a $10+ Billion Valuation

Really interesting case study on how +Spotify have grown their business to reach a valuation of over $10 billion and a user base of over 50 million people.

View the full article here:

cc +GrowthHackers  
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Digital Marketing Consultant
SEO, Digital Marketing, Social Media, Content Marketing, Branding
  • Wyatt International
    Digital & Content Strategist, 2014 - present
  • Wow Internet
    Head of Online Strategy, 2011 - 2014
  • Panasonic UK
    Sales and Marketing, 2010 - 2011
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Birmingham, United Kingdom
Corby, United Kingdom - Reading, United Kingdom
Digital marketing consultant, content advocate and foodie.
Digital & Content Strategist at Wyatt International with a Bsc honours degree in Business and Management.

Try my best to write interesting content about different aspects of online marketing, whilst also trying not to bore people to death. You'll find me posting on a number of different blogs but my main content goes onto my personal digital marketing blog ( I also run Find My Blog Way that gives resources, tools and advice for blog owners and writers.

Alongside this I'm a huge lover of music and have spent endless hours listening to the likes of Joy Division, Radiohead, The Smiths and Four Tet...

Also a devoted, and often disappointed, Nottingham Forest FC fan!
Bragging rights
Can tie my shoelaces without looking...
  • Aston University, Birmingham
    Business and Management BSc, 2008 - 2012
Basic Information
Matthew Barby's +1's are the things they like, agree with, or want to recommend.
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Knowle Chiropractic Clinic

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Over my career, I’ve used KAS Placement Sales and Marketing Recruiters for two searches. Here is my synopsis on them as a staffing firm: - Great customer service. They are always available. - Intelligent. KAS knows executive search very well and we received above and beyond what we expected with job applicants. - Dedicated. Call most sales or marketing recruiters in NYC at 7 p.m. and they will not be in the office. Quite the opposite with KAS. - Friendly. It seems that they care about their clients and we established a very trusting relationship over time. - Outside of the box thinkers. The staff at the company brings fresh ideas for successful recruiting and we loved what they formulated for us. Overall, awesome experience. KAS Placement did sales staffing work for us quick and we now have a better sales division. Thanks, KAS!
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Public - a year ago
reviewed a year ago
If your looking for a great breakfast that is value for money then Cafe Neo is the place. Gets me through my day at work with their breakfast baguettes!
Food: ExcellentDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
7 reviews
The quality of the food was great. The menu was very limited though and a number of dishes were in available, leaving little choice. Great atmosphere though and would recommend coming down for a drink...
Food: Very GoodDecor: ExcellentService: Very Good
Public - 2 years ago
reviewed 2 years ago
Great service, beautiful food and the place looks amazing. Perfect place for lovers of Italian food and seafood in particular.
Public - 2 years ago
reviewed 2 years ago