Competitive analysis should be a staple part of any businesses’ weekly tasks. Staying up to date on changes to your competitors’ pricing is essential to being able to adapt, especially within e-commerce. The only problem is that it’s really difficult to run this kind of analysis.
Typically, you have two options. The first option is pay large sums for software that does this for you – most of the time the results you get aren’t that accurate and require a lot of setup time on your part. The other option is to trawl through your competitors’ websites and make a note of all their pricing manually – this doesn’t exactly scale well.
Now I’m going to present a third option: hacking the whole process using scraping to instantly pull through all of your competitors pricing whenever you want, how often you want and for no cost to you at all. Oh, and you don’t even need to have done this before. Just follow my step-by-step guide and you’ll be able to immediately reap the benefits.
View the full post here: http://www.matthewbarby.com/competitive-pricing-analysis/
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