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Matthew Barby
Works at Wyatt International
Attended Aston University, Birmingham
Lives in Birmingham, United Kingdom
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Matthew Barby

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How to Locate, Listen in and Connect with Your Audience Online

The latest post on the +BuildFire blog (written by +Andrew Hutchinson ) goes into detail about how to identify and engage with your audience online. This is particularly useful for small and local businesses.

Check out the article here: http://buildfire.com/locate-listen-connect-online/
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Why Fashion Retailers Can’t Afford to Ignore Mobile

Interesting read that looks into the need for fashion retailers (and retailers in general to embrace mobile. Check out the full piece here: http://buildfire.com/fashion-retailers-mobile-apps/
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Looking forward for your feedback +Luiz Centenaro :)
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SME Content Marketing: Big Results With Small Budgets

For all of you that couldn't attend the hugely successful +Learn Inbound conference in January of this year, I've uploaded the video footage of my talk in full. If you're looking at scaling your content marketing efforts, measuring better and using data to boost performance, you may find my talk of interest. You can also download my presentation slides or check out the full text transcript.

Check it out in full here: http://www.matthewbarby.com/sme-content-marketing/
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Nice Matt - I've bookmarked this for later. I have a talk coming up in May so will be studying your technique :)
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How I Made it to the Front Page of BuzzFeed Twice, and How You Can Too

BuzzFeed has quickly become one of the most popular websites on the internet, attracting 150 million visits every month. BuzzFeed has also been spending a lot of time on crowdsourcing content within their community section, making it a valuable traffic source to many different websites.

In 2014, I spent a lot of time analysing the content within BuzzFeed to get a better understanding of what makes a great article. This lead me to compile all of my findings into a huge case study (which has just gone live - link below).

Not only that, but using this data I managed to get my content promoted to the front page of BuzzFeed (twice), getting it seen by over 150,000 people. I cashed in on some very powerful links, tons of traffic and more social engagement than I ever could have hoped for. Now I'm going to show exactly how I did it and how you can too.

Check out the full article here: http://www.matthewbarby.com/buzzfeed-front-page/
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Not a lot - around $50 max
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A Closer Look at: TripAdvisor’s Unfair Email Marketing Advantage

Fantastic case study from the team over at +Vero that looks into how +TripAdvisor run their targeted email campaigns. Some great insights that can be applied to most industries and businesses. Anyone interested in growing their business should check this one out.

View the full article here: http://blog.getvero.com/guides/tripadvisors-unfair-advantage/

cc +Jimmy Daly 
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The Six Indicators of Breakout Ecommerce Growth

Great piece from +janessa lantz from +RJMetrics Inc. that looks at some of the core components of e-commerce growth. Well worth a read for anyone involved in e-commerce, digital marketing or growth marketing in general.

View the full article here: https://blog.rjmetrics.com/2015/02/04/the-six-indicators-of-breakout-ecommerce-growth/
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Love the data from +RJMetrics Inc. thanks for sharing +Matthew Barby +janessa lantz 
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Matthew Barby

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Conversion-Focused Email Automation on a Budget

Email automation is a seriously powerful tool to utilise for any business. Until recently, automation has been reserved for companies with huge marketing budgets but with the rise of a number of tools that offer automation services at a low cost, it's become more accessible to SMEs and even bloggers.

Within my latest article I talk about the ways in which email automation can be used to bring through new users to your website and nurture existing users through the conversion funnel. Not only this, I show you, step-by-step, how to set up email automation for under £20 per month!

View the full post here: http://www.matthewbarby.com/email-automation/
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21 Tools to Monitor and Grow Your Social Presence

Nice breakdown of a load of awesome social media tools from +BuildFire. Check out the full post here: 

If you'd prefer a short breakdown then this is for you: http://buildfire.com/social-media-tools/

Buffer: social scheduling and analytics.
Cyfe: real-time metrics dashboards.
Oktopost: social scheduling, monitoring and links to your CRM.
Mention: social listening and alerts.
Sprout Social: scheduling, measurement & reporting.
Nod3x: visual social data analysis.
BrandWatch: multilingual brand monitoring and social listening.
ShareTally: monitor social shares of any link.
HootSuite: scheduling, measurement & reporting.
SocialMention: social listening and sentiment analysis.
Trackur: monitoring, audience profiling and analysis.
Tweet Binder: hashtag performance monitoring.
Radian6: high end brand monitoring and listening.
Twazzup: Twitter search engine.
Beevolve: statistics, demographics & channel measurement.
HowSociable: social scoring.
Lithium: full social media management tool.
MentionMapp: visualise and analyse Twitter followers.
Twitonomy: Twitter analytics and monitoring tool.
BuzzSumo: content and influencer analysis.
Sendible: multi-account management and analysis.
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9 Instagram Growth Hacks for Your Local Business

Great post from +*** that's aimed at local businesses and how they can grow their Instagram following. Quick actional advice for any local business.

Check it out here: http://buildfire.com/instagram-growth-hacks/
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Don’t Give Up On Facebook Advertising Before Trying These 4 Things

Another superb article on the +Unbounce blog that gives four simple pieces of advice to try out within your Facebook advertising campaigns. For me, the first point is so crucial. Anyone that's looking to run an online advertising campaign should at least have a rough idea of their customer acquisition cost - if you don't, this article will show you how to calculate it (plus much more!).

View the full article here: http://unbounce.com/social-media/dont-give-up-on-facebook-advertising/

cc +Derek Palizay 
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Everything You Need to Know About Google+ for Your Local Business

Great article on the +BuildFire blog that looks into all the different factors that any local business needs to know about Google+ and Local. Great for any SME.

View the full article here: http://buildfire.com/google-plus-local-business/
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How We Got 2,000+ Customers by Doing Things That Didn’t Scale

Really interesting article that looks into more detail around the success that the team over at +GrooveHQ have had in building a community around their blog content. Some great insight and advice here: https://www.groovehq.com/blog/non-scaleable-growth-tactics
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In his circles
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2,696 people
Aranzamendez Design's profile photo
Anthony Jackson's profile photo
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Dan Morton's profile photo
Buddy Bakhuijsen's profile photo
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Work
Occupation
Digital Marketing Consultant
Skills
SEO, Digital Marketing, Social Media, Content Marketing, Branding
Employment
  • Wyatt International
    Digital & Content Strategist, 2014 - present
  • Wow Internet
    Head of Online Strategy, 2011 - 2014
  • Panasonic UK
    Sales and Marketing, 2010 - 2011
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Birmingham, United Kingdom
Previously
Corby, United Kingdom - Reading, United Kingdom
Story
Tagline
Digital marketing consultant, content advocate and foodie.
Introduction
Digital & Content Strategist at Wyatt International with a Bsc honours degree in Business and Management.

Try my best to write interesting content about different aspects of online marketing, whilst also trying not to bore people to death. You'll find me posting on a number of different blogs but my main content goes onto my personal digital marketing blog (http://www.matthewbarby.com/). I also run Find My Blog Way that gives resources, tools and advice for blog owners and writers.

Alongside this I'm a huge lover of music and have spent endless hours listening to the likes of Joy Division, Radiohead, The Smiths and Four Tet...

Also a devoted, and often disappointed, Nottingham Forest FC fan!
Bragging rights
Can tie my shoelaces without looking...
Education
  • Aston University, Birmingham
    Business and Management BSc, 2008 - 2012
Basic Information
Gender
Male
Matthew Barby's +1's are the things they like, agree with, or want to recommend.
Social media cheat sheet – super speedy, all you needy - The Pink Group
thepinkgroup.co.uk

Super speedy, all you needy, social media cheat sheet. Everything you need to know about branding your social media channels.

Unbounce
plus.google.com

Build, Publish & A/B Test Landing Pages Without IT

BrewDog
plus.google.com

Welcome to our Official Google+ Craft Beer Revolution page.

Knowle Chiropractic Clinic
plus.google.com

Knowle Chiropractic Clinic hasn't shared anything on this page with you.

Order Takeaway and Fast Food Online - Just-Eat.co.uk
www.just-eat.co.uk

UK’s best local takeaway menus online serving Pizza, Indian and Chinese food with 250,000+ takeaway reviews; pay by credit card or cash, del

Dropbox - Simplify your life
www.dropbox.com

Dropbox is a free service that lets you bring your photos, docs, and videos anywhere and share them easily. Never email yourself a file agai

Google+
market.android.com

Real-life sharing rethought for the web, wherever you are. Google+ for mobile makes sharing the right things with the right people a lot sim

All Topics - The Latest News Headlines, Videos and ...
digg.com

The best news, videos and pictures on the web as voted on by the Digg community. Breaking news on Technology, Politics, Entertainment, and m

Google+ Platform — Google Developers
developers.google.com

Google+ Platform. Overview; Plugins. +1 Button. Configuration Tool. Badge. Configuration Tool. Hangouts. Writing Apps; Running Apps; API Ref

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bit.ly

Oops. We've detected an error. It could be one of a few things: You may need to update, upgrade or switch to one of these browsers: Micr

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Ever wonder how Spotify, Google Maps, Pandora, or Dropbox make money? Find out here...find out if they are profitable or not and how they ma

Social Media News and Web Tips – Mashable – The Social Media Guide
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Social Media news blog covering cool new websites and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest web techno

Mashable
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The latest in social media, business, tech, entertainment and world news.

SEOmoz
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The Web's Best SEO Software, Resources & Community

SEO Software. Simplified. | SEOmoz
www.seomoz.org

SEOmoz is the most popular provider of SEO software. Our easy to use tools and tutorials make search engine optimization accessible to every

instagr.am
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It's a fast, beautiful and fun way to share your life with friends through a series of pictures. Snap a photo with your iPhone, choose a

4 Outside-the-Box Link Building Tactics
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This is a guest post by Brian Dean from Backlinko. If you're like most SEOs, you're as confused as the cast of Jersey Shore at a TED Talk… …

Melted Stories
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The Trials and Tribulations of a Travelling Few

Blogger: Create your free Blog
www.blogger.com

Up to the minute stats. Monetize. Make money with Adsense. Blogger logo. Explore Blogs of Note. Want to learn more? Take a quick tour, watch

Over my career, I’ve used KAS Placement Sales and Marketing Recruiters for two searches. Here is my synopsis on them as a staffing firm: - Great customer service. They are always available. - Intelligent. KAS knows executive search very well and we received above and beyond what we expected with job applicants. - Dedicated. Call most sales or marketing recruiters in NYC at 7 p.m. and they will not be in the office. Quite the opposite with KAS. - Friendly. It seems that they care about their clients and we established a very trusting relationship over time. - Outside of the box thinkers. The staff at the company brings fresh ideas for successful recruiting and we loved what they formulated for us. Overall, awesome experience. KAS Placement did sales staffing work for us quick and we now have a better sales division. Thanks, KAS!
• • •
Public - a year ago
reviewed a year ago
If your looking for a great breakfast that is value for money then Cafe Neo is the place. Gets me through my day at work with their breakfast baguettes!
Food: ExcellentDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
7 reviews
Map
Map
Map
The quality of the food was great. The menu was very limited though and a number of dishes were in available, leaving little choice. Great atmosphere though and would recommend coming down for a drink...
Food: Very GoodDecor: ExcellentService: Very Good
Public - 2 years ago
reviewed 2 years ago
Great service, beautiful food and the place looks amazing. Perfect place for lovers of Italian food and seafood in particular.
Public - 2 years ago
reviewed 2 years ago