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Matt Tronvig
Works at HasOffers
Attended Western Washington University
Lives in Seattle
1,196 followers|21,882 views
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Of the estimated $13.1 billion spent on mobile advertising in 2013, Facebook accounted for $3.28B or approximately 25%. Here's a look at the hundreds of other mobile advertising players who collectively make up the other 75% of the mobile advertising pie.
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The Demise of Individual Keyword Ranking Reports: 10 Superior SEO Stats
http://mz.cm/kwrankings

It's important to track keyword rankings, but obsessing over single keywords is usually a waste of time. Sure it's nice to rank #1, but that's not where most of the money is made. 50-80% of your traffic comes from long-tail keywords that you aren't tracking anyway.

What's more important in SEO than a #1 ranking? How about:
• Search visibility
• Volume
• Click through rate
• Traffic
• Conversions

If you're going to track keywords (and you should) track them in aggregate using keyword indexes so that you can judge the health of your entire site against themes and concepts. If you sell life jackets, group all your 'life jacket' keywords together and track their rise and fall over time as a group.

Down the road, instead of report keyword rankings to your client, report on overall keyword health, traffic, links and conversions - because these are the metrics that actually move businesses.

http://mz.cm/kwrankings
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Optimizing web font rendering performance: http://bit.ly/1km7tTj - a performance checklist for optimizing web font use, plus an under-the-hood look at numerous (upcoming) Chrome improvements: timeouts, faster fetches, and support for Font Load Events API! 
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You may have noticed that Google Search on desktop looks a little different today.

Towards the end of last year we launched some pretty big design improvements for Search on mobile and tablet devices (mobile first! :-). Today we've carried over several of those changes to the desktop experience.

We've increased the size of result titles, removed the underlines, and evened out all the line heights. This improves readability and creates an overall cleaner look. We've also brought over our new ad labels from mobile, making the multi-device experience more consistent.

Improving consistency in design across platforms makes it easier for people to use Google Search across devices and it makes it easier for us to develop and ship improvements across the board.
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With the Bright buy, LinkedIn eliminates a compelling rival offering and gets an influx of data science talent. 
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Oimo.js update 500 objects 60 fps / 154 kb / full javascript.
http://lo-th.github.io/Oimo.js/index.html
http://lo-th.github.io/Oimo.js/index_low.html
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W00t! Great story on +WIRED about how to use the +ChefSteps Spherification kit to create crazy spherical cocktails for your holiday parties!

http://www.wired.com/wiredscience/2013/12/spherification-chefsteps/
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Mmmm ..Co-oo-ookie!
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Occupation
Design (Web/Graphic/UX)
Employment
  • HasOffers
    Senior Designer, present
  • WWU, Microsoft, Tatto Media, Adapp Solutions
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Seattle
Previously
Kelso/California
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  • Western Washington University
  • Kelso High School
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