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Matt Stratton
1,186 followers -
Automator of all the things
Automator of all the things

1,186 followers
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Okay, lazyweb, I need some thoughts/discussion around an SEO challenge I'm having. All technical specifics (platform, tools, etc) will be summarized at the end of the post.

At our listeners' request (plus it's useful for me for other reasons) we have started to have the Arrested Devops episodes transcribed. Since our episode pages tend to not have much text on them, we don't get awesome SEO on any terms other than "devops", which is a bummer. So I figured since I have the transcriptions, why not just put them on the episode pages themselves?

Two problems with this (one that I thought of myself, and another that someone else pointed out):

1) This makes for a wall of text, which could make the page load slightly slower (it doesn't actually seem to impact load time all that much, but still)

2) Worse, this ends up in the RSS feed, which makes the FEED (eventually) super big, which IS a big problem, as aggregators/feed readers/podcatchers have feed size limits.

So I figure I have three alternatives:

1) Just have a link on the episode page to the HTML version of the transcript which is served up off-site (on the transcription site). This provides me with zero SEO benefit but is the easiest to do as I don't have to muck around with the HTML/text output I get from the service. The mucking isn't a lot of work; it's mostly search/replace.

2) Just have a link on the episode page to a "sub post" for the episode that just has the transcript, but a link back to the episode page itself. These sub-posts will be excluded from all RSS feeds.
3) Figure out a way to exclude the transcript from the RSS feeds (this will eventually be much easier as I am completely redesigning the theme of the site, and making things like "show notes", "check outs", and "transcripts" data fields and therefore more manipulative. However, I cannot imagine that I will have this done within the next six months)

What are your thoughts? Option 2 is probably the direction I would go, but I want to know how to do that in a way that makes for nice SEO as I don't want the TRANSCRIPT to be the landing page, necessarily....or I guess it could be and I embed the player on that page too? Do i end up making a "landing page" version for each episode which includes the transcript but excludes the page from feeds? This seems to split up my efforts.

TECHNICAL NOTES:
We use WordPress with the PowerPress plugin for the podcasting options. Transcripts are provided by CastingWords.

Here's an example of an "epiosde page" today - http://arresteddevops.com/blameless

Here's an example of the "off-site" transcription page http://transcripts.castingwords.com/zzGs/194694.html
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Starting any new job can be a mix of fun, excitement, and nervousness. But what about when you're coming into a DevOps-oriented organization? What are some of the special challenges entering a collaborative, "blameless" place of work? Katherine Daniels and Jake Champlin join us to discuss their recent experiences of starting at some pretty exciting workplaces.
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Chicago DevOps folks - I'm hosting a panel on DevOps culture change on Feb 2...it should be a great discussion and I hope you can join us!

http://www.meetup.com/devops/events/219306599/
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This is a adorable yet sad but just look at his face at the last panel XD
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Want to show your organization’s support of the DevOps community in Chicago? Consider sponsoring DevOpsDays Chicago!

http://devopsdays.org/events/2014-chicago/sponsor/
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