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Matt Skallerud
Works at Pink Banana Media
Attended University of Southern California
Lives in New York, NY
816 followers|672,894 views
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Advertising to LGBT Families Is a Sweet Deal #LGBTBiz #GayAdvertising
Their move comes on the heels of some of the world's top brands also running gay- and lesbian-inclusive advertising in mainstream channels. Interestingly, they all feature not only same-sex couples, but same-sex couples ...
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NGLCC National Business and Leadership Conference 2014 #LGBTBiz
July 29, 2014 to August 1, 2014 - At this year’s conference you will be joined by over 700 LGBT business owners, corporate decision makers, affiliate chamber leaders, and government partners all interested in helping you grow your network and positively... Via Kelly Riker, Evolve Vegas NYE
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Big Brands' New Face Is #LGBT Families #LGBTBiz
Major American brands have concluded that depictions of gay and lesbian couples in their advertising can help them sell cereal, cars, and other products to the broad majority of American consumers,...
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Why Such Hysterical Reactions By Andrew Sullivan and the Pundit Class to Mozilla CEO Stepping Down Because of his Anti-Gay Position?
The chorus of pundit concern on behalf of the badly treated Eich included an array of misinformation, straw men and flights of logic.
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Matt Skallerud

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Camp comic Alan Carr's new 'fairy' PETA ad accused of being anti-gay #GayAdvertising
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Photo of the Day: StartOut Event
Hosting my first LGBT entrepreneur event as the new Communications Director of @startout #lgbtBiz http://t.co/zV3DYNK0kb
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Attitude Column: Media Coverage of Gay Issues Has Changed...And For the Better #LGBTBiz
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Q&A with Bob Elkins, chief executive officer of The Center #GayLasVegas #GayVegas
As CEO of The Center, a Las Vegas organization for the lesbian, gay, bisexual, transgender and queer community, Elkins has the broad-reaching power to teach people about safe sex and champion sexual and gender equality.
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#LGBTBiz Marketing Conference Schedule is Finalized - Includes Google, Hilton, WNBA, Digitas and more
If you haven't registered for the upcoming LGBT Marketing Conference in New York April 24th, 2014, then be sure to do so now at www.LGBTMarketingConference.com.  The speaker schedule is now complete and the line-up is incredible, as outlined below.
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People
Have him in circles
816 people
Carlos Lopez's profile photo
Kathy Young's profile photo
Asstuto Viajes's profile photo
jeff fisher's profile photo
Stephen Coote's profile photo
raeven msbehavin's profile photo
Work
Occupation
LGBT Internet Marketing
Skills
Online Marketing
Employment
  • Pink Banana Media
    LGBT Internet Marketing, 2008 - present
    LGBT online marketing, specializing in social media and Web 2.0 techniques
  • GayWired.com
    President, 1995 - 2008
  • here! TV
    2006 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
West Hollywood, CA - Wilmington and San Pedro, CA
Contact Information
Work
Phone
323 963 3653
Email
Address
8149 Santa Monica Blvd. #167, West Hollywood, CA 90046
Story
Tagline
LGBT Online Marketing professionally... Personally, I love traveling the world and meeting interesting, exciting new people. I learned early on that at the end of the day, who or what I remember has so much less to do with the little things in life, and all about the people I've met who have moved me or changed my life in some small or great way. Associating these people and these events with a time and a place, both physical and in my life, makes for the greatest memories I can ever ask for.
Introduction
I began my career in the gay & lesbian marketplace when I founded GayWired.com in May of 1995. I successfully led GayWired.com into becoming one of the premiere gay websites worldwide, translating that success to LesbiaNation.com and QTMagazine.com (gay travel site). In 2001, I expanded this online reach by launching a company focused on both developing niche-oriented websites for the gay & lesbian community and helping companies large and small reach these gay & lesbian consumers through this expanded network of websites, which included GayMonkey.com, GaySports.com, Navigaytion.com, PrideParenting.com and GayBusinessWorld.com, just to name a few.

Having sold these sites, my focus is now on the latest in advertising and marketing utilizing social networks and tailoring their opportunities to the GLBT community. I start with the basics of banner ads and e-mail, but expand into the more advanced world of blogs, social networking and online video, and how those components can tie into an overall online marketing campaign including banner ads for some of the best performance for my clients.

My goal is to work with companies wishing to increase the efficiency and performance of their online marketing endeavors, using some of the "tried and tested" of the past few years and merging with some of the new, since "new" is where the eyeballs are continually migrating to on a daily basis.
Education
  • University of Southern California
    BSAE, 1983 - 1987
Basic Information
Gender
Male
Matt Skallerud's +1's are the things they like, agree with, or want to recommend.
Gay Resorts Made Social (GayResortBandits.com)
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Adding the Social Element to Gay Resorts Worldwide

(GayMonde.com) Gay and Lesbian Travel
www.gaymonde.com

Gay and Lesbian Travel, Vacation, Holidays, Resorts

Stockholm – Awarded Favorite LGBT-Friendly City!
www.gaymonde.com

  Swedes are not famous for bragging, but listen to this! The readers of the leading LGBT Magazine EDGE have voted and Stockholm is the winn

Duane Street Hotel - Home-like Atmosphere in the Middle of NYC Business
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New York City is one of the most amazing places on the planet, but it can also be one of the more overwhelming. There are seemingly an unlim

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Haute Photo Booth · Galleries · Search · About · Contact · Lightbox · The Trevor Project NextGen : HOLLYWOODLAND. Image 56 of 163. < Prev ·

'It's the End of Chelsea'
online.wsj.com

On Saturday, the Rawhide bar, which sits at the corner of Eighth Avenue and West 21st Street, will close its doors. It plans to mark the mom

Jenny Block: JCPenney June Book Features Gay Dads
www.lgbtnewmedia.com

JCPenney has put out another gorgeous ad featuring a same-sex couple, this time two dads and their two kids in honor of Father's Day.

LGBT Marketing Conference New York - April 12, 2013
gaybizreport.blogspot.com

Community Marketing and Pink Banana Media's 6th Annual Gay & Lesbian Marketing Conference will be held on April 12, 2013 at the Kimpton Even

Bill Gates And The Business Case For Reversing The Boy Scout Gay Ban - F...
www.forbes.com

Why gay kids are a perfect fit for the Boy Scouts, and why America's business leaders want them there.

OUT IN THE VINEYARD'S GAY WINE WEEKEND 2013 - #OUTINTHEVINEYARD: Gay and...
www.gay2day.com

The largest gay wine event in the world, Gay Wine Weekend, returns with 3 Full Days of LGBT events in Northern California's magnificent Sono

GoPride LGBT Network
www.gopride.com

Daily lifestyle guide: dining, nightlife, travel, businesses, personals, photos, vip access and event photos. Know LGBT. Local news, directo

ChicagoPride.com: Know LGBT Chicago
chicago.gopride.com

Daily lifestyle guide to gay Chicago for dining, nightlife, travel, businesses, personals, photos, vip events and photos

Facebook Works to Incorporate Hashtag
online.wsj.com

Facebook is getting ready to take on a symbol of rival Twitter: the hashtag.

Steven Soderbergh Isn't Afraid to Pack Magic Mike With Full Frontal
www.gayrelevant.com

We were already excited to see Alex Pettyfer and Channing Tatum shake what their mamas gave 'em in Steven Soderbergh's stripper flic

(Gay2Day.com) Gay and Lesbian Influencers Network
www.gay2day.com

Unleashing the Power of the Gay and Lesbian Community Online

Spring is in full force at Saugatuck’s Dunes Resort by Fabrice
www.gayrelevant.com

Whether it's a 'Biggest Bonnet & Basket Party' for Easter weekend, a Spring Bear Weekend, a Spring TG Weekend or the 31st An

SnowbizNow
www.blogtalkradio.com

Support Our Advertisers! In the Daily Snowstorm, producer/host Nicholas Snow welcomes guest co-host, gay (LGBT) marketing guru Matt Skalleru

Harrah's New Orleans
www.harrahsneworleans.com

CAESARS.COM RESERVATIONS MY TR CASINO LOCATOR RESPONSIBLE GAMING CONTACT US DEALS TOTAL REWARDS. LAS VEGAS ATLANTIC CITY LAKE TAHOE NEW ORLE

Just had lunch here... the chicken tacos were amazing!
Food: ExcellentDecor: Very goodService: Very good
Public - a year ago
reviewed a year ago
1 review
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