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Matt Skallerud
Works at Pink Banana Media
Attended University of Southern California
Lives in New York, NY
1,161 followers|1,532,175 views
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Matt Skallerud

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LGBTMPA takes a moment to chat with Matt Skallerud, President of Pink Banana Media. As Pink Banana Media's focus is on helping clients target their specific LGBT demographic online, LGBTMPA had contracted with Pink Banana Me...
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Matt Skallerud

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#ILoveGayPalmSprings @ Palm Springs Pride 2016
If you're in Palm Springs this November 5-6 for Pride, be sure to come on by and see us at our booth with the folks from Gay Desert Guide. What #ILoveGayPalmSprings does is bring together the conversations and relevant content related to LGBT Travel to, as ...
If you're in Palm Springs this November 5-6 for Pride, be sure to come on by and see us at our booth with the folks from Gay Desert Guide. What #ILoveGayPalmSprings does is bring together the conversations and relevant conten...
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Matt Skallerud

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Launched this week to serve the unique needs of LGBT meeting planners around the globe, www.LGBTMeetingPlanner.com has created the ideal online marketplace for LGBT event planners, meeting planners and all of their industry c...
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Matt Skallerud

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Gaydar plays ‘matchmaker’ at The Outing LGBT Festival Lisdoonvarna
Gaydar plays ‘matchmaker’ at The Outing LGBT Festival Lisdoonvarna, Co.Clare Ireland Worlds Only LGBT Music & Matchmaking Festival 7th -9th October 2016   The new team at Gaydar are in the mood to celebrate the upcoming launch of their new site coming to a ...
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Matt Skallerud

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SO LONG SUMMER With summer now a memory, the new season marks the return of COLTS FOOTBALL. While you can trust Club Indianapolis to be the place to watch your favorite spectator sport with friends every day of the week, be s...
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<B>Dates:</B> September 20, 2016 to January 08, 2017<BR><B>Address:</B> 407 West 43rd St [between 9th & 10th Aves), New York, NY<BR><B>Venue:</B> THE WESTSIDE THEATRE<BR><P><B>Description:</B><BR>CAGN
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Glace Chase's Dream Queen Tours of Greenwich Village and NYC
It's a mash-up of a comedy show, a pub crawl and walking tour Are you heading to New York City anytime soon?  Or do you live here in one of these five boroughs and want to see Manhattan through a new set of eyes?  Then look no further, for Glace Chase has w...
It's a mash-up of a comedy show, a pub crawl and walking tour Are you heading to New York City anytime soon? Or do you live here in one of these five boroughs and want to see Manhattan through a new set of eyes? Then look...
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Fort Lauderdale Expecting an Invasion of Spooky Characters at Trick or Treat on the Gayest Beach in the World
“Trick or Treat on the gayest beach in the World” is coming to Fort Lauderdale! One Magical Weekend has teamed up with Hello Sunny to bring the Inaugural Halloween weekend to Fort Lauderdale Beach.  Fort Lauderdale/Broward county is host to over 1.1 million...
“Trick or Treat on the gayest beach in the World” is coming to Fort Lauderdale! One Magical Weekend has teamed up with Hello Sunny to bring the Inaugural Halloween weekend to Fort Lauderdale Beach. Fort Lauderdale/Broward ...
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LGBT Tourism Influencer Presentations coming to Las Vegas in December
Coming to Las Vegas December 11-13, 2016 is the 17th Annual  Community Marketing LGBT Tourism & Hospitality Conference .   This year there will be a variety of presentations and panels touching on LGBT New Media, including: Promoting LGBT Travel with Creati...
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SO LONG SUMMER With summer now a memory, the new season marks the return of OHIO STATE FOOTBALL. While you can trust Club Columbus to be the place to watch your favorite spectator sport with friends every day of the week, be ...
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AUTUMN With summer now a memory, the new season marks the beginning of spooky fun, giving thanks and catching that special someone under the mistletoe. Before we get carried away, lets focus on October...... SCREAM IF YOU W...
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Out of the Closet Grand Opening - Atlanta - Sept 17, 2016
Charity thrifting comes to Cheshire Bridge when Out of the Closet Thrift Stores benefiting AIDS Healthcare Foundation launches its Atlanta location with the Out of the Closet Grand Opening Ribbon Cutting with DJ and Food Truck on site this Saturday.. Shop w...
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Work
Occupation
LGBT Internet Marketing
Skills
Online Marketing
Employment
  • Pink Banana Media
    LGBT Internet Marketing, 2008 - present
    LGBT online marketing, specializing in social media and Web 2.0 techniques
  • GayWired.com
    President, 1995 - 2008
  • here! TV
    2006 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York, NY
Previously
West Hollywood, CA - Wilmington and San Pedro, CA
Contact Information
Work
Phone
323 963 3653
Email
Address
8149 Santa Monica Blvd. #167, West Hollywood, CA 90046
Story
Tagline
LGBT Online Marketing professionally... Personally, I love traveling the world and meeting interesting, exciting new people. I learned early on that at the end of the day, who or what I remember has so much less to do with the little things in life, and all about the people I've met who have moved me or changed my life in some small or great way. Associating these people and these events with a time and a place, both physical and in my life, makes for the greatest memories I can ever ask for.
Introduction
I began my career in the gay & lesbian marketplace when I founded GayWired.com in May of 1995. I successfully led GayWired.com into becoming one of the premiere gay websites worldwide, translating that success to LesbiaNation.com and QTMagazine.com (gay travel site). In 2001, I expanded this online reach by launching a company focused on both developing niche-oriented websites for the gay & lesbian community and helping companies large and small reach these gay & lesbian consumers through this expanded network of websites, which included GayMonkey.com, GaySports.com, Navigaytion.com, PrideParenting.com and GayBusinessWorld.com, just to name a few.

Having sold these sites, my focus is now on the latest in advertising and marketing utilizing social networks and tailoring their opportunities to the GLBT community. I start with the basics of banner ads and e-mail, but expand into the more advanced world of blogs, social networking and online video, and how those components can tie into an overall online marketing campaign including banner ads for some of the best performance for my clients.

My goal is to work with companies wishing to increase the efficiency and performance of their online marketing endeavors, using some of the "tried and tested" of the past few years and merging with some of the new, since "new" is where the eyeballs are continually migrating to on a daily basis.
Education
  • University of Southern California
    BSAE, 1983 - 1987
Basic Information
Gender
Male
Matt Skallerud's +1's are the things they like, agree with, or want to recommend.
LGBT Travel Made Social (ILoveGay.LGBT)
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Adding the Social Element to LGBT Destinations, Tourism &amp; Hospitality Worldwide

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TradioV by ZTR Media
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Watch ZTR Media's TradioV on Livestream.com.

VisitGaySpain.com
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Social Media Profiles. Find us on Facebook, Find us on Twitter, Find us on Instagram. Visit Gay Spain.

Pink Banana Media
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We help companies large and small target their specific demographic within the LGBT online community, utilizing a strategy that incorporates

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Adding the Social Element to Gay Resorts Worldwide

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Gay and Lesbian Travel, Vacation, Holidays, Resorts

Stockholm – Awarded Favorite LGBT-Friendly City!
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  Swedes are not famous for bragging, but listen to this! The readers of the leading LGBT Magazine EDGE have voted and Stockholm is the winn

Duane Street Hotel - Home-like Atmosphere in the Middle of NYC Business
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New York City is one of the most amazing places on the planet, but it can also be one of the more overwhelming. There are seemingly an unlim

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'It's the End of Chelsea'
online.wsj.com

On Saturday, the Rawhide bar, which sits at the corner of Eighth Avenue and West 21st Street, will close its doors. It plans to mark the mom

Jenny Block: JCPenney June Book Features Gay Dads
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JCPenney has put out another gorgeous ad featuring a same-sex couple, this time two dads and their two kids in honor of Father&#39;s Day.

LGBT Marketing Conference New York - April 12, 2013
gaybizreport.blogspot.com

Community Marketing and Pink Banana Media&#39;s 6th Annual Gay &amp; Lesbian Marketing Conference will be held on April 12, 2013 at the Kimpton Even

Bill Gates And The Business Case For Reversing The Boy Scout Gay Ban - F...
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Why gay kids are a perfect fit for the Boy Scouts, and why America's business leaders want them there.

OUT IN THE VINEYARD'S GAY WINE WEEKEND 2013 - #OUTINTHEVINEYARD: Gay and...
www.gay2day.com

The largest gay wine event in the world, Gay Wine Weekend, returns with 3 Full Days of LGBT events in Northern California's magnificent Sono

GoPride LGBT Network
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Daily lifestyle guide: dining, nightlife, travel, businesses, personals, photos, vip access and event photos. Know LGBT. Local news, directo

ChicagoPride.com: Know LGBT Chicago
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Daily lifestyle guide to gay Chicago for dining, nightlife, travel, businesses, personals, photos, vip events and photos

Facebook Works to Incorporate Hashtag
online.wsj.com

Facebook is getting ready to take on a symbol of rival Twitter: the hashtag.