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Matt Ridings (SideraWorks)
Works at SideraWorks
Lives in St. Louis, MO
2,717 followers|22,775 views


We tend to either not see ourselves in others that we render judgment on, or we see ourselves clearly but with such scrutiny as to amplify the negative to such a degree that it overwhelms all else. It erodes our confidence and self-worth until we become that ugly thing which we think we already are.The trick I think is in learning to step outside of oneself. To gaze upon your actions and assess them with objectivity but not harshness. To render j...
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Doing some reflecting today
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Scary awesome photo!
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We all pretty much get the 'WHY' now, don't you think it's time for the 'HOW'? 
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SideraWorks Workshop Roadshow. We want to visit your city, but we need YOU to help make it happen! 
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Please share: "Overcoming Barriers to Collaboration" Pro Webinar is TOMORROW!  (hint: check bar at top of page for discount code). Includes access to recording, a free companion eBook, and a few secret bonuses at the end. 

Get registered and we'll see you tomorrow!
Collaboration is critical in today's businesses, but it can be tricky. Join us to learn what works and what doesn't in organizational collaboration.
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St. Louis area friends, grab your ticket NOW because this will sell out quickly due to limited space.
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Give people the respect they deserve, treat them as adults, give as much trust as you expect to get in return, and people may surprise you.
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What happens when you find the language that aligns you with your clients and resonates with their needs? Here are some real-world stats of our shift.
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Guess who has the top presentation of the day on SlideShare?
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Nice job! 
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Bit of a rant this morning. 
How to stifle startups and innovation in your city
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This is an argument that's been hashed out online and legally in many, many states. Feel free to go and check out all the back and forth arguments. They tend to come down to words like 'Pre-arranged', "Voluntary donation", "Independent", etc. Again, if this were straightforward there wouldn't be an issue.
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New Post
We’re trying out a lot of new business models this year at SideraWorks. Experiments if you will. But that's been a lot harder than it sounds.
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Join this +SideraWorks webinar on "Overcoming Barriers To Collaboration" for some surprising insights gleaned from our work in the trenches. (and at a price point that can't be beat as it includes access to the recorded webinar and a companion eBook even if you can't make it for the live event).

Please share!
Collaboration is critical in today's businesses, but it can be tricky. Join us to learn what works and what doesn't in organizational collaboration.
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Have him in circles
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Co-Founder & CEO
  • SideraWorks
    CEO, present
Basic Information
I solve problems

Matt Ridings is a business strategist and speaker who has worked in digital on both the agency and enterprise side since 1994.  He ran interactive for the marketing agency of record for such established brands as Levi’s, Cisco, and British Airways as well as the launch of ventures such as Jet Blue and RedSpark.  He has also been involved in his own ventures, including as a partner building out a 300+ person consultancy.  He has been an independent consultant for Xplane, a Dachis company and advisor to multiple startups and venture capital firms.

In addition to blogging at SideraWorks and TechGuerilla he frequently writes for sites such as Social FreshBrass Tack ThinkingConvince and Convert, Information Week, IBM Magazine, and Social Media Today

For background please see the LinkedIn page

Bragging rights
My BBQ is better than yours
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St. Louis, MO
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Matt Ridings (SideraWorks)'s +1's are the things they like, agree with, or want to recommend.
SideraWorks Beta Workshop Roadshow - St. Louis

Experience a SideraWorks workshop for a fraction of the price and develop your professional skills in social media, community management, an

The Two Questions That Matter For A Competitive Workforce | SideraWorks

Can you afford to invest in your employees skills only to watch that talent then walk out the door? Can you afford to *not* invest in your e

Why I'm Rethinking The Gender Issue In Technology - Matt Ridings

I have incredibly mixed feelings on this topic, always have. I’ve also always been a proponent of getting more girls engaged into the STEM f

3 Reasons Why 'Hiring A Good Fit' May Be Hurting You - SideraWorks | Sid...

"Hiring For Fit" seems like a no-brainer, but often it can be detrimental to the organization if approached in the wrong way.

Social Scenario Modeling - A Process For Uncovering and Managing Ri...

For most businesses, thinking through these potential scenarios, whether PR Crisis situations, or simply day-to-day operational issues does

I'm Not Your Jumper Cable » Matt Ridings @techguerilla

Whether it's a professional network, or your friends, or your family that matter. You need to stop treating them like human jumper cables, o

I Think I'm Supposed To Feel Bad About That » Matt Ridings @techguerilla

I struggle to write this because it doesn't uphold the vision of what an entrepreneur is supposed to be. I see all these posts about being '

Create Memories, Not Networks » Matt Ridings @techguerilla

I've always hated 'networking'. I'm not very good at it, I despise meaningless small talk, I'm introverted (not shy), I have social anxiety

25 Star Players Coming to #INBOUND13

INBOUND 2013 is only a week away. Here are 25 speakers who will be presenting in over 100 sessions. Check them out!

How Social Business Makes Organizations More Effective Communicators

YOUTILITY. Why Smart Marketing Is About Help, Not Hype. The difference between helping and selling is just two letters. But those two letter

Remodels vs Repairs In Social Business | SideraWorks

Are you adapting your organization to the new realities or simply putting patches on the things that are starting to break? Time for a socia

Employee Adoption and Engagement With Internal Social Platforms | Sidera...

Start with People First, Technology Second when it comes to social platforms meant to foster collaboration and innovation.

Enjoying The Fruits Of Social Business | SideraWorks

Companies, like fruit, can look fine on the outside. But until you apply a little pressure it's hard to know if there are any rotten soft sp

The New Social Business Professional

This is the era of the new social professional. Marketers and communicators alike have a unique opportunity to be the change agents that spa

ÜberConference - Free Visual Phone Conferencing

ÜberConference provides a rich visual interface for conference calls. Simple, visual, and free to use, it's audio conferencing done right. E

Social Media: Get Out Of Your Comfort Zone - The BrainYard - Information...

Before you get too deep into social business strategy, look at how comfortable your organization and its leaders are with the world of socia

Flat Pyramids And Change Management, What's Your Excuse? | SideraWorks

Are you waiting around until a long term change management plan is in place? Do you want to improve your business or simply manage it? Stop

Driving The Social Media Pickup Truck - The BrainYard - InformationWeek

A truck is just a truck. It's where you take it that makes the difference.

HR, Legal, and IT Oh My. The Role Of Social Business

Matt Ridings from Sidera Works discussed the role of social business by HR, IT and the legal teams.

The Conflict Of Social Business: Lipstick On A Pig | SideraWorks

Transforming into a social business requires a thorough understanding of how existing organizational structures evolved and the conflicting