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Matt Ridings is a business strategist and speaker who has worked in digital on both the agency and enterprise side since 1994. He ran interactive for the marketing agency of record for such established brands as Levi’s, Cisco, and British Airways as well as the launch of ventures such as Jet Blue and RedSpark. He has also been involved in his own ventures, including as a partner building out a 300+ person consultancy. He has been an independent consultant for Xplane, a Dachis company and advisor to multiple startups and venture capital firms.
In addition to blogging at SideraWorks and TechGuerilla he frequently writes for sites such as Social Fresh, Brass Tack Thinking, Convince and Convert, Information Week, IBM Magazine, and Social Media Today
For background please see the LinkedIn page
The Two Questions That Matter For A Competitive Workforce | SideraWorks
Can you afford to invest in your employees skills only to watch that talent then walk out the door? Can you afford to *not* invest in your e
Why I'm Rethinking The Gender Issue In Technology - Matt Ridings
I have incredibly mixed feelings on this topic, always have. I’ve also always been a proponent of getting more girls engaged into the STEM f
3 Reasons Why 'Hiring A Good Fit' May Be Hurting You - SideraWorks | Sid...
"Hiring For Fit" seems like a no-brainer, but often it can be detrimental to the organization if approached in the wrong way.
Social Scenario Modeling - A Process For Uncovering and Managing Ri...
For most businesses, thinking through these potential scenarios, whether PR Crisis situations, or simply day-to-day operational issues does
I'm Not Your Jumper Cable » Matt Ridings @techguerilla
Whether it's a professional network, or your friends, or your family that matter. You need to stop treating them like human jumper cables, o
I Think I'm Supposed To Feel Bad About That » Matt Ridings @techguerilla
I struggle to write this because it doesn't uphold the vision of what an entrepreneur is supposed to be. I see all these posts about being '
Create Memories, Not Networks » Matt Ridings @techguerilla
I've always hated 'networking'. I'm not very good at it, I despise meaningless small talk, I'm introverted (not shy), I have social anxiety
How Social Business Makes Organizations More Effective Communicators
YOUTILITY. Why Smart Marketing Is About Help, Not Hype. The difference between helping and selling is just two letters. But those two letter
Remodels vs Repairs In Social Business | SideraWorks
Are you adapting your organization to the new realities or simply putting patches on the things that are starting to break? Time for a socia
Employee Adoption and Engagement With Internal Social Platforms | Sidera...
Start with People First, Technology Second when it comes to social platforms meant to foster collaboration and innovation.
Enjoying The Fruits Of Social Business | SideraWorks
Companies, like fruit, can look fine on the outside. But until you apply a little pressure it's hard to know if there are any rotten soft sp
Social Media: Get Out Of Your Comfort Zone - The BrainYard - Information...
Before you get too deep into social business strategy, look at how comfortable your organization and its leaders are with the world of socia
Flat Pyramids And Change Management, What's Your Excuse? | SideraWorks
Are you waiting around until a long term change management plan is in place? Do you want to improve your business or simply manage it? Stop
Driving The Social Media Pickup Truck - The BrainYard - InformationWeek
A truck is just a truck. It's where you take it that makes the difference.
HR, Legal, and IT Oh My. The Role Of Social Business
Matt Ridings from Sidera Works discussed the role of social business by HR, IT and the legal teams.
The Conflict Of Social Business: Lipstick On A Pig | SideraWorks
Transforming into a social business requires a thorough understanding of how existing organizational structures evolved and the conflicting