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Matt McGowan
Works at Google
Attended University of Oxford
Lives in New York
5,072 followers|108,663 views
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Matt McGowan

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some thoughts on including +YouTube in your social media planing in addition to broadcast, display, and online video

http://www.clickz.com/clickz/column/2411704/is-youtube-a-social-network
Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content.
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Matt McGowan

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Today, we’re making TrueView an even better creative canvas for brands with greater interactivity and more accurate accounting of audience engagement.
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Matt McGowan

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I am defn a proud son. Not only did my dad build something but he built something worth passing on #veterans   #jobs   #nyc   #VinceMcGowan  http://www.nydailynews.com/new-york/vietnam-vets-host-job-expo-younger-soldiers-article-1.2154580  
The Vietnam War veterans are passing the torch to a new generation — patriots who served in Iraq and Afghanistan.
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Matt McGowan

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Matt McGowan

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+Lisa Kisber shares miracle beauty products on #Montreal's Global Morning News 
Watch Miracle beauty products Video Online, on GlobalNews.ca
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Matt McGowan

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It feels like just yesterday my wife, two kids and I packed all our belongings, sold our house in New Jersey, and made the long trip to California. It was almost 14 years ago, and I was on my way to join Google’s Search team. 

One of the more memorable moments during the years that followed was the company’s IPO, where Larry and Sergey introduced their vision to the world. I can’t believe that was 10 years ago tomorrow. Their founders’ letter [http://goo.gl/t7Ylc7] highlighted Google’s long-term focus:  

“Our business environment changes rapidly and needs long term investment. We will not hesitate to place major bets on promising new opportunities.”

Since 2004, Google has of course made a range of big bets: YouTube, Android, Chrome, Google Maps….and recently, many of the amazing long-term projects Google[x] is pursuing.

But the heart of Google is still search. And in the decade since our IPO, Google has made big bets on a range of hugely important areas in search that make today’s Google so much better than the 2004 version (see our homepage from back then below). Larry has described the perfect search engine as understanding exactly what you mean and giving you back exactly what you want. We’ve made a lot of progress on delivering you the right answers, faster. But we know that we have a long way to go -- it’s just the beginning.

I thought it might be fun to share the 10 biggest Google search milestones since 2004 that really stand out in my mind:

1. Autocomplete: We built a way for Google to predict the most likely useful words and phrases as you type, and even load search results instantly—so you can quickly get to that perfect recipe for “silky gingered zucchini soup” (even if you can’t remember the dish’s whole name). Typing out a whole phrase feels archaic.

2. Translations: Google Translate was barely a beta product ten years ago. Today people use it in 80 languages to do over a billion translations a day. Just tell Google to “translate 10 years into German” and see this magic in action.

3. Directions and traffic: Search used to be just about webpages, but our amazing Maps team made it possible to search the real world too. Now you can ask, “How far is it to Santa Cruz?” and with one tap you can open walking, biking, public transit, or driving directions—with the fastest route so you avoid traffic.

4. Universal search: Sometimes the best answer isn’t just text—if you’re asking about JFK’s “Moon Speech,” you probably want to watch John F. Kennedy deliver his famous speech. We’ve made that possible, blending different types of results so you get the most relevant info, no matter the format.

5. Mobile and new screens: No matter what device or platform you may be on, whether it’s a tablet or a smartphone (or even a watch!), you need information and answers. So we’ve adapted Search to all these new devices. This includes redesigning our mobile products to help those who weren’t born with the fastest typing thumbs! 

6. Voice search: Gone are the days of typing queries as clunky keywords—you can now ask questions by voice in the Google Search app. Instead of typing [weather chicago], just say “Ok Google, will I need an umbrella tomorrow?” We’ve invested years of research into speech recognition and natural language understanding, and voice search works in 38 languages today.

7. Actions: With the Google Search app you can quickly text, email or call someone without digging and typing. Just say: “Ok Google, send an email to Jason: do you guys want to go to the beach with us for a picnic this Saturday?” You can even set sophisticated reminders like “Remind me to pick up coffee filters next time I’m at Target,” and Google will buzz your phone when you get to any Target.

8. The Knowledge Graph: The world is made of real things, not just text strings. So we built the Knowledge Graph to show how things are connected—ask “How tall do you have to be to ride the Cyclone?” or “Who’s in the cast of Guardians of the Galaxy?”, and then click to explore across the web. 

9. Info just for you: If you’ve got a flight reservation saved in your Gmail, you can ask the Google Search app, “What gate does my flight leave from?” and get the answer directly. You can also ask about shipments ("Where's my package?") or for appointments (“When do I have yoga?”). All this is private of course, visible just to you. 

10. Answers before you have to ask: If you have the Google Search app on your phone, you'll get automatic help with everyday tasks. Google can automatically show you your plane, bus, and train reservations right when you need them; warnings when traffic is bad to your next appointment; reminders of bills coming due; a best guess at the last spot you parked; and much more.

And all that is just a sample of the work we’ve done since 2004. We made more than 890 improvements to Google Search last year alone, and we’re cranking away at new features and the next generation of big bets all the time. We've come a long way in 10 years -- on Google and so many other general and specialized search apps, it's now so much better than just the 10 blue links of years past. In 2024, the Google of 2014 will seem ancient, and the Google of 2004 prehistoric. 
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Matt McGowan

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Canadians are the third-largest exporter of content on YouTube in the world, he said. Some 90 per cent of views of Canadian content are coming from outside our borders.
An American transplant leading Google Canada says Canadian businesses are moving "bad slow" in adopting digital technology. Managing director Sam Sebastian says only half of small and medium businesses in Canada have their own website, while fewer than one in three use cloud computing.
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Happy St Patrick's Day everyone!! 
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Sharing a report released today from Medialets (attached).  

Highlights include: 
1. Ads for entertainment brands earn much higher CTR than other categories
2. Static interstitial ads on tablets attract 2–4x better CTR than other ad unit types
3. The 300×250 ad size is both the most popular and highest performing (CTR) to drive users to product pages or app downloads
4. Ad CTRs in mobile apps perform 2x better than mobile browser-based ads
5. More than half of rich media campaigns include video as part of their creative execution
6. Rich expandable is the most popular ad format among all rich media campaigns and it also drives the highest time spent with 16 seconds average expansion time
7. Takeover or full page ads are the best performing for brand engagement on tablets
8. Demand-side platform (DSP) ad traffic grew rapidly from Q1 to Q2 2014, a 455% increase. At the same time, however, invalid traffic from DSPs remains large: 2x more bots, spiders, and other non-human impressions than publisher or ad networks.
9. View-through attribution, a Medialets metric, measures conversion after a user saw an ad and converted without any click-through. On average, view-through attribution increases total conversion for page views by 288%, app downloads by 162% and purchases by 157%.
The complete H1-2014 Medialets Mobile & Tablet Advertising Benchmarks report includes analytics derived from more than 300 billion data points occurring between January 1st & June 30th, 2014 on Medialets’ mobile and tablet ad serving platform.
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Matt McGowan

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I (and Google Canada!) accept your challenge +Daryl Freimark and I nominate +Emily McGowan +Zach McGowan +Paula Ilabaca +Lisa Kisber Doug, Mom, and Dad!  
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Matt McGowan

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"I wanna go fast!"
-- Ricky Bobby
 
At Google we want our products to be fast and reliable, and that requires a great network infrastructure, whether it's for the more than a billion Android users or developers building products on Google Cloud Platform. And sometimes the fastest path requires going through an ocean. That’s why we’re investing in FASTER, a new undersea cable that will connect major West Coast cities in the US to two coastal locations in Japan with a design capacity of 60 Tbps (that's about ten million times faster than your cable modem). Along with our previous investments - UNITY in 2008 and SJC (South-East Asia Japan Cable) in 2011, FASTER will make the internet, well, faster and more reliable for our users in Asia. 
August 11, 2014 – A consortium of six global companies announced that they have signed commercial agreements to build and operate a new Trans-Pacific cable system to be called
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In his circles
520 people
Have him in circles
5,072 people
Andrew Rapley's profile photo
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John Biundo's profile photo
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Lesomi Antonia's profile photo
Andy Atkins-Krüger's profile photo
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Work
Occupation
Strategy @Google
Employment
  • Google
    Ad Agency, 2014 - present
  • Incisive Media
    MD, Americas and Interactive Marketing, 2008 - 2013
  • Incisive Media
    Global VP of Marketing, 2006 - 2008
  • PropertyRoom.com
    VP Sales, Marketing & Operations, 2004 - 2006
  • Headland Digital Media (acquired by Pearson PLC)
    Business Development, 2000 - 2002
  • Charles Schwab Corp.
    Institutional Sales, 1998 - 2000
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New York
Previously
Toronto - San Francisco - London - Vienna - Barcelona - Los Angeles - Boulder
Story
Tagline
Strategy @Google
Introduction
I head up Strategy for Google's America's Ad Agency business here in #NYC.

My work experience includes a stint on Wall St, two start ups (Headland Digital Media sold to Pearson PLC in 2000 and PropertyRoom.com which is still private), in addition to running Incisive Media's North and South American business with a global remit on digital marketing. 

I have dual US and Irish (EU) citizenship and I completed an MBA from the University of Oxford (with a concentration in Marketing and Finance) in September of 2004. 

You can get in touch with me here on Google+@matt_mcgowan or on LinkedIn.

Bragging rights
Marketing Edge Rising Star 2013; Digital Publisher of the Year 2013
Education
  • University of Oxford
    MBA, 2003 - 2004
  • Lafayette College
    BA - Business & Economics, 1994 - 1998
  • The Ethical Culture Schools (Midtown & Fieldston)
Basic Information
Gender
Male
Other names
Matt
Public - 2 months ago
reviewed 2 months ago
Take a table on the patio in the summer - great spot!
Public - 10 months ago
reviewed 10 months ago
Expensive but absolutely fantastic
Public - a year ago
reviewed a year ago
feels a bit to commercialized these days
Public - a year ago
reviewed a year ago
31 reviews
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Careful of the manager Malcolm. Inexperienced and has no context. He doesn't belong in hospitality.
Public - 12 months ago
reviewed 12 months ago
the Italian marketplace.
Public - a year ago
reviewed a year ago
My favorite stop while in wine country.
Public - a year ago
reviewed a year ago