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Matt McGowan
I am a sample size of one, not statistically significant, nor representative
I am a sample size of one, not statistically significant, nor representative

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Great piece on my brother Doug

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some thoughts on including +YouTube in your social media planing in addition to broadcast, display, and online video

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Canadians are the third-largest exporter of content on YouTube in the world, he said. Some 90 per cent of views of Canadian content are coming from outside our borders.

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Today, we’re making TrueView an even better creative canvas for brands with greater interactivity and more accurate accounting of audience engagement.

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I am defn a proud son. Not only did my dad build something but he built something worth passing on #veterans   #jobs   #nyc   #VinceMcGowan  

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Sharing a report released today from Medialets (attached).  

Highlights include: 
1. Ads for entertainment brands earn much higher CTR than other categories
2. Static interstitial ads on tablets attract 2–4x better CTR than other ad unit types
3. The 300×250 ad size is both the most popular and highest performing (CTR) to drive users to product pages or app downloads
4. Ad CTRs in mobile apps perform 2x better than mobile browser-based ads
5. More than half of rich media campaigns include video as part of their creative execution
6. Rich expandable is the most popular ad format among all rich media campaigns and it also drives the highest time spent with 16 seconds average expansion time
7. Takeover or full page ads are the best performing for brand engagement on tablets
8. Demand-side platform (DSP) ad traffic grew rapidly from Q1 to Q2 2014, a 455% increase. At the same time, however, invalid traffic from DSPs remains large: 2x more bots, spiders, and other non-human impressions than publisher or ad networks.
9. View-through attribution, a Medialets metric, measures conversion after a user saw an ad and converted without any click-through. On average, view-through attribution increases total conversion for page views by 288%, app downloads by 162% and purchases by 157%.
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