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Matt J. Gillooly (mattjgillooly)
Works at 3Q Digital
Attended University of California, Berkeley
408 followers|41,794 views
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I'm going to mix 80's references here. Check out my AdWords Countdown blog post.

You have 20 seconds to comply.




  #3QDigital #Copywriting #AdWords #SEM  
 
Tick, tick, tick! +Matt J. Gillooly explains how to use urgency to your advantage in Google ads.
Adding a countdown to your ads can ad a sense of urgency and increase ROI. Find out how to take advantage!
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"4 Truths About Human Nature Every Marketer Needs to Know Before Writing a Word of Copy"

The use of an enemy is a brilliant moral foil to contrast against.

http://unbounce.com/landing-page-copywriting/psychological-triggers-copywriting/
Good copywriters know that real people are behind every click on their landing page. Here are 4 psychological triggers that'll motivate them to take action.
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Matt J. Gillooly (mattjgillooly)

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Why weren't the cones kicked?
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Google Hints at Upgraded URL’s

No longer will you have to toil in an Excel file to get your KW Destination URLs perfect. Upload a template and Google will dynamically fill in the rest. Boom problem solved. #Technology

http://feedly.com/e/2xqV6hSG

#AdWords #ComingSoon
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Matt J. Gillooly (mattjgillooly)

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hahaha this song is so good. even if no one remembers who sang it
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Have him in circles
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I'm going to mix 80's references here. Check out my AdWords Countdown blog post.

You have 20 seconds to comply.
 
Tick, tick, tick! +Matt J. Gillooly explains how to use urgency to your advantage in Google ads.
Adding a countdown to your ads can ad a sense of urgency and increase ROI. Find out how to take advantage!
View original post
1
Add a comment...
 
Want to know what it takes to make a great agency? Well, one ingredient is a fantastic culture.
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#Google @adwords your new Ad Customizers AKA Mad Libs are literally the greatest thing ever.

http://adwords.blogspot.ca/2014/09/customized-creatives-at-scale.html
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"Bing Ads Launches Close Variants for Broad Match Modifiers"

Google you see what you've started with removing exact match? Their is different intent and less control now. I wonder how long until we are no longer bidding on keywords?

http://searchenginewatch.com/article/2364028/Bing-Ads-Launches-Close-Variants-for-Broad-Match-Modifiers
Broad match modifiers help advertisers control the intent of users seeing ads, but Bing says advertisers may have been missing out because of grammatical errors in queries.
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Google Hints at Upgraded URL’s

No longer will you have to toil in an Excel file to get your KW Destination URLs perfect. Upload a template and Google will dynamically fill in the rest. Boom problem solved. #Technology

http://feedly.com/e/2xqV6hSG

#AdWords #ComingSoon
1
Add a comment...

Matt J. Gillooly (mattjgillooly)

commented on a video on YouTube.
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All I really want to see is a rock off between Jack White and Jack Black
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People
Have him in circles
408 people
Jayedur Rahman's profile photo
Daniel Tawfik's profile photo
truongvu kymot's profile photo
Timothy Hurt's profile photo
Nathaniel Padgett's profile photo
Aldo Lenin López Martínez's profile photo
Simon Cousins's profile photo
oguike kingsely's profile photo
Brooke Su's profile photo
Work
Occupation
Specialized in digital marketing and strategy, with Paid Search (SEM), social media, and B2B sales. Contact me about job opportunities that might be a fit.
Skills
AdWords, Bing Ads, SEM, Paid Search, Facebook Ads, Social Media Marketing, Digital Marketing, Innovation
Employment
  • 3Q Digital
    Search Account Manager, 2014 - present
  • Apollo Interactive
    Account Coordinator, 2013 - 2014
  • Yammer
    Enterprise Business Representative, 2012 - 2012
  • Google
    Enterprise Sales Associate, 2011 - 2012
  • Cal Recreational Sports (UC Berkeley)
    Business Development and Marketing Associate, 2010 - 2011
  • The California Group
    Campaign Office Intern, 2010 - 2010
  • Apollo Interactive, Inc.
    Account Executive, 2014 - 2014
Basic Information
Gender
Male
Story
Tagline
Specialist in Marketing, Social Media - and Mountaineering.
Introduction
Matt Gillooly manages digital advertising for agency clients using SEM, digital media and innovative approaches to achieve client's digital marketing goals. Matt brings a depth of experience from digital agencies and top technology start-ups like Google and Yammer both in marketing and technology sales. Now he is excited to take this expertise to the next level at a leading digital marketing agency, 3Q Digital (http://goo.gl/5JfEm1).


His most recent role focused on Insurance lead generation and ecommerce at Apollo Interactive using Search (AdWords/Bing Ads), Social Media, Email, and Display for clients including Einstein Noah, Wingstop, and Curves. .

Matt provided marketing leadership and innovation in the pre-sales processes at Yammer and Google. For instance, at Google, Matt pioneered several cutting edge customer-facing initiatives to engage and generate qualified leads for the sales teams, though he has since left the world of sales behind for digital marketing. He applies his deep passion and curiosity to research and solve interesting problems. He draws his inspiration from many fields like, advertising, economics and philosophy to name a few. 

Beyond the tech and advertising field, Matt also planned, marketed, and promoted high-profile events at UC Berkeley. He developed UC Berkeley's first-ever integrated social media strategy combining social, experiential and direct marketing -- partnering with Fortune 500 companies and local businesses. 

Outside the office, Matt enjoys backpacking and mountaineering in the Sierras and overcoming his fear of heights while rock climbing, and watching Cal Football. 

Graduated with a B.A. in Political Science from the University of California at Berkeley and plans to pursue an MBA.
Education
  • University of California, Berkeley
    Political Science, 2008 - 2010