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Matt Ford
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Matt Ford

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Being able to hold your attention for a full 30 seconds and then sticking to the mind for even longer than that is often the hallmark of creative advertising. And yet, it shouldn't be impossible to apply in a process that arguably needs a stronger grip on a person’s attention. 
#b2b   #marketers   #advertising   #appointmentsetters  
Superbowl advertising sure gets a lot of hype for what are essentially just 30-second, bite-sized commercials. Marketers working in the longer process of B2B sales might even dismiss it all as pandering to the excess of impulsive, consumer culture. But you know, what if there's something these ...
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Matt Ford

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Companies trying to prevent child-porn.
The effort being put in by IWF to crackdown child porn is nothing but commendable.
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The news was leaked through the @OnLeaks Twitter account, owned by Nowhereelse
http://t.co/NuRsFxxvMO
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It’s not about the best service, it’s about what suits a user’s needs.
All three of these companies are great in their own ways, but as always, it's not about which is the best, but which suits the viewers' needs best.
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Real gold is actually more abundant than its value implies.

#business   #sales   #marketing   #services   #gold   #privacy   #prospects  
Leprechauns may only seem lucky but they arguably could have the short end of the stick when it comes to gold. Everyone seems to know where to find it! It's very much in the same way all the B2B lead generators in the world know where to find their gold: contact information.
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The Entire Twitter Inc Public Tweets Archive Is Up For Grabs
http://bit.ly/1DOfRc1 
Technically this is not a completely public archive that any user can head to Twitter.com and access it.
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Matt Ford

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Today, the WhatsApp team has finally updated the website for iOS users on how to access WhatsApp for Web.
Apple iPhone users can finally rejoice as WhatsApp finally brings its web client support.
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You could even say that the purpose of marketing is no longer limited to the promotion of business. It can be a product in of itself by providing information in exchange for the attention. However, like every product, it has to actually be there.

#Advertising   #leadgeneration   #marketing   #appointmentsettings
Appointment setters take a lot of risks when they're marketing via search. However, the biggest of them all might not have anything to do with the fickleness of Google nor the diminished attention span of mobile. It might have to do with having an answer. It's no secret that SEO has come a long ...
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It’s enough to keep communication open.

#b2b   #telemarketing   #marketers   #management   #business   #materials  
There's no denying the negativity of a long-distance relationship. What's strange is that it's not just romantic relationships that can experience these awkward drawbacks. Dealing with outsourced services can carry the same sentiment (even without the Valentine sentimentality).
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It’s still often the default strategy to try the latest marketing technique or tool in order to expand the market and increase production of sales leads.

#sales   #business   #management   #marketing   #leadgeneration  
#b2b  
There are many processes in business that require a delicate balancing act. And in marketing alone, the balancing act has a really potent emotional stake. It might sound strange for those of you who still think that emotions don't play much of a part in B2B sales and marketing.
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Facebook Inc Cancels Internship Of Harvard Student Who Violated Its Policy
http://bit.ly/1NtOGU4 
A number of companies take a somewhat different approach than Facebook, they announce bounties, and rewards for people who point out flaws in the system, but the social media giant seems to have taken an inappropriate step.
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Feedback is meant to improve your business and therefore increase the value your business delivers to customers. All in all, it’s meant to produce a win-win situation and anything less runs the risk of looking like exploitation.

#advertising   #leadgeneration   #business   #marketing   #salesleads  
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