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Matt Dzurka
Works at TRW Automotive
Attended Kettering University
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Matt Dzurka

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This is so cool!
 
Fans of America's Pastime have been making the pilgrimage to the National Baseball Hall of Fame in Cooperstown, New York for 75 years.  Starting today, you can visit virtually from anywhere in the world. Find favorite legends in the Plaque Gallery on Street View, and explore two galleries of high-resolution photos from the Majors and beyond. http://goo.gl/q0Cj4h
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Matt Dzurka

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Welcome to the new age of baseball
Major League Baseball used expanded replay for the first time during a regular-season game this afternoon, confirming an umpire's call during a game between the Pittsburgh Pirates and Chicago...
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Hopefully this will help put an end to the silliness.
 
Two allies get even closer
Samsung and Google have signed a sweeping deal to license their patent portfolios to each other, covering both existing intellectual property in addition to patents filed over the next ten years....
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Really cool new commercial for Google Play. 
Stories connect us. Songs move us. Games give us a jolt. Entertainment opens our eyes. And more than anything, touches our hearts. So we created a better way...
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That is a great ad 
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This is really cool. Now I just need to find a bookstore so I can buy one...
 
Awesome — and we Instagrammed this thing in action
Despite reports of a sales shortfall, the customizable Moto X has some dedicated fans, and it's fair to say they overlap pretty well with the target audience of Wired. And so, for anybody who...
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This seems too good to be true. I can't wait to get more details!
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+Francisc Simon last night, one of the ideas I had for a module was the OS module, allowing you to choose which OS you wanted from a selection. However, it will probably be Android, at least to start with. 
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So Motorola is actually trying to bring this modular phone idea to fruition. It's called "Project Ara" and it seems pretty crazy. You can actually sign up to be part of the project and give them your opinions along the way: dscout.com/ara  
What would Google do with a handset company? We're about to find out.
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This is a cool idea, but I will be surprised if it works. The tech savvy might like this, but I don't see how they can make something like this is a reasonable size for the average consumer. This seems like the anti-apple model. Apple is generally pretty good at combining the best tech with a great form factor and making all the components work seamlessly together. I think that is what most consumers want, so I honestly don't see this taking off. Still a cool idea though.
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Matt Dzurka

Watch Face Designs  - 
 
A simple face with a visualization showing the number of steps you've taken over the past hour.
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A super useful Docs add-on!
Sign documents, and fill out forms.
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Wow. Stunning commercial. One of Apple's best.
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Given all the recent and exciting rumors about a collaboration between Google and Audi on an Android based automotive infotainment system, I thought it would be a good time to share some thoughts I put together about the idea last year after Apple announced their "iOS in the Car" interface:

Google needs to move into the automotive infotainment space. Apple is already on its way there with “iOS in the Car”, but I feel like Android can also find success in the center stack. The automotive industry is a complex one. There is a lot of regulation and standardization around many aspects of the vehicle, except one glaringly obvious area. The infotainment systems. Every manufacturer has their own hardware and software interface, designed more or less from the ground up. This means there is no interoperability between the different manufacturers’ systems. So, the overall user base of one company’s system, even if that company is as large as General Motors or Volkswagen, will always be dwarfed by Android and iOS. If there is one thing that can be learned from Windows Phone, it’s that a thriving ecosystem of users and developers is needed for success. You’re not going to get very many developers to make apps just for a single automotive OEM’s user base. And if companies like GM and VW would struggle to attract developers, imagine the difficulties Land Rover or Subaru would have.

There is also the issue of stubbornness. The automotive industry is filled with big egos that are resistant to change. Getting all of the OEMs to agree on some sort of operating system standard would be next to impossible. They would all also be very concerned about not being able to infuse their brand identity into the interface of the center stack. None of them really have the skills in-house to develope a well thought out system anyways. This is where Android can step in. Like we’ve seen with so many smartphone OEMs, Android can be tweaked and tuned to have a very unique look and feel. This also means they can pre-install apps that control vehicle functions like air conditioning or heated seats. While this custom approach doesn’t always yield the best user interface results, it’s better than every OEM developing their own incompatible operating systems. More importantly though, this approach allows for a healthy app ecosystem to develop. 

Now, I don’t think Android can succeed in the car without Google’s help. Apps for cars need a little bit more consideration because they need a UI that doesn’t distract the driver. It can’t simply be your phone interface shoved up in the dashboard. So, developers would have to create purpose built UIs in their apps. Google can create some reference designs to guide developers. They would also need a section in the Google Play store dedicated to apps that have automotive interfaces.

An Android based infotainment system has one other thing going for it. If it only relies on your smartphone for a data connection, it can work with any type of phone. An Android phone, an iPhone, heck even a Windows Phone. This is something an iOS based system would probably never do. Though a system designed by the folks in Cupertino would come with its own set of advantages.

Apple has already started its incursion into your vehicle. It started in 2012 with Siri “Eyes Free” then continued this year with “iOS in the Car”. The way Apple controls its ecosystem gives it some very distinct advantages in the automotive space. Apple’s model lends itself to greater stability, which is a big deal in a high reliability, safety focused industry like automotive. And just like in the mobile electronics space, updates can be pushed out to all users quickly. This is also important when safety is involved. Apple’s tight control also has its disadvantages as well. Automakers would most likely not be allowed to customize the interface to fit their own band identities, which most companies would consider a negative. Though, they could direct customers to the app store where they could download say, a Ford app that would allow for control of vehicle functions through the “iOS in the Car” interface.

It would be necessary for Apple to also lend support by creating an automotive section in the App Store. This would work exactly the same way the iPad section of the App Store does. Apple’s app approval process would also be a big positive for it in this situation. They could have specific interface guidelines that promote safe interactions while driving. Each app could be vetted to ensure it meets those guidelines.
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Having fun at the Google Glass event in Detroit!
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Have him in circles
102 people
Melissa Felzien's profile photo
Brian Day's profile photo
Kelley Bard's profile photo
Connie Prill's profile photo
Nancy McDonald's profile photo
Steve Philipson's profile photo
niko solverson's profile photo
Nathaniel Mosher's profile photo
A BP (ABP, MBA)'s profile photo
Education
  • Kettering University
    Electrical Engineering, 2006 - 2011
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Electrical Engineer
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  • TRW Automotive
    Concept Development Engineer, 2011 - present
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Absolutely awesome experience. The office is inviting and the staff is very friendly. On my first visit they had my name, along with a welcome message on the board in the front lobby. The dentists are very knowledgeable and you never feel pressured to do anything. They'll be honest and tell you if something has to be done right away, or if you can wait and see if daily brushing and flossing will make it better. I highly recommend this place.
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