I enjoyed this eBook. My review ( http://thephotogeek.com/shoot-share-ebook-review/) has all the details but I found its approach helpful when working out my intent for sharing. Once I understood that the mechanics of sharing became much simpler.
Give your photographs a life beyond your harddrives! There's a new Craft & Vision eBook out - Shoot + Share. Only $4 for the next few days. http://www.pixelatedimage.com/blog/2012/04/new-ebook-shoot-share/
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