Cool to see the thought process, the depth of thought and the 'customer' in y'alls discussion!
Matt, at the SXSW, during your conversation with Danny and Duane - "Dear Google & Bing: Help Me Rank Better!" >audio> ( http://schedule.sxsw.com/2012/events/event_IAP11742
) - you mentioned changes were coming... regarding 'over-optimization' and the inclusion of rank-measures for social promenience (Duane eloborated on his side). I hope Google will communicate these changes thoroughly, early and often, so we can prepare clients and give them adequate time to make any decisions these changes may require of them.
I see opportunity; however, also the potential for unsatisfied end-user customers.
My fear is how disruptive Google's move from a search model built around Larry's patent on the "Method of Node Ranking in a Linked Database" ( http://www.slideshare.net/nicknicholls/google-6285999-methodfornoderankinginalin
); to a model that includes measures/ranks; social-presence, social-resource, social-authority, social-citations or social-volume?
Seems a very large and potentially disruptive change; for example, how does one measure-&-rank a page-or-site with little written content and even less meta data, like Pinterest? And you mentioned "coming weeks"; would that be for an announcement or the move to the "changes"? Thanks Matt!