- GivelifyDirector of Digital Marketing, 2014 - present
- A Minor 7th CreativeSole Proprietor, 2013 - 2014
- GTECH CorporationInteractive Manger, 2013 - 2014
- Hubler AcuraSales Consultant, 2012 - 2013
- The Art Institute of IndianapolisAdjunct Instructor, Web Marketing, 2010 - 2012
- Ingersoll Rand Security TechnologiesDigital Content Manager, 2011 - 2012
- RaidiousVP, Advancement, 2009 - 2011
- NYU Langone Medical CenterWeb Editor, 2006 - 2009
- Community Health NetworkWeb Content Developer, 2004 - 2006
- Indiana Higher Education Telecommunication SystemResource Development Coordinator, 1999 - 2004
I am the Director of Digital Marketing for Givelify, a location- and preference-based charitable microdonation app. I specialize in cross-channel digital content strategy, execution and analytics. In my free time I volunteer for the Southside Animal Shelter and Kentuckiana Pug Rescue. I also drive for the uberX peer-to-peer ride-sharing service.
I have over 13 years’ experience driving consumer engagement and managing online activity and campaigns for enterprise organizations including GTECH Indiana/The Hoosier Lottery, Ingersoll Rand Security Technologies (now Allegion), NYU Langone Medical Center and Community Health Network. I also taught IMD323 Web Marketing, a bachelor-level course in the Web Design and New Media program at the Art Institute of Indianapolis.
I have experience establishing process, strategy, and best practices in a start-up environment while at Raidious, an interactive marketing company purpose-built to produce content and build audience for brands. There I was responsible for multi-platform content strategy and execution for regional and national brands including Adidas, Finish Line, HCC Medical Services, Indiana University Health, and the 2012 Super Bowl.
As a prolific writer in the digital marketing thought leadership field, I am a featured guest blogger for Marketing Tech Blog, Social Media Today, and My Venture Pad. I was a regular guest on Blog Talk Radio and Doctor Radio on Sirius Satellite Radio. I have given sessions and guest lectures including the Masters of Business Online Conference, Public Relations Society of America, and Butler University.
- DePauw UniversityLiberal Arts, 1992 - 1993
- Indiana University Purdue University IndianapolisElementary Education, 1994 - 1999
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