You are on Social Media. You love it. And, you should. It is awesome. But, how about your company? Should it be on Social? I answer this question, comprehensively, in my latest post.
How To Suck At Social Media: An Indispensable Guide For Businesses: http://goo.gl/2ybtD2
The post covers Facebook, YouTube, Google+, Pinterest, Twitter and Instagram, and look at the world from the perspective of B2B and B2C businesses.
As you might expect, it leverages four specific social media metrics. And, a test you are going to die with delight: MoR test.
Using 30 examples of companies on Social Media, I've made very specific Yes or No recommendations.
I assure you, you'll be surprised: http://goo.gl/2ybtD2
Share your own perspective and critique via comments on the post itself!