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Matt Brennan
660 followers -
Communications Consultant and Dad Blogger
Communications Consultant and Dad Blogger

660 followers
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8 of the Best Copywriting Books (For those looking to write their own marketing content)

If you’re looking to write your own marketing content, make sure that you consult the best copywriting books available.

You wouldn’t take a road trip without your favorite GPS technology, or at the very least, a map. You don’t eat a piece of fine steak without silverware. If you’re looking to write your own marketing content, these are the resources that can help you get where you’re going.

Notice that there are three titles that deal directly with headlines below. That small amount of marketing real estate at the top of the page is critical when it comes to writing copy. Some of the other copywriting books address online copy, direct marketing, and other key aspects of copywriting for your business.

It’s critical for organizations to craft a message that resonates with their audience and these are the books that can help. Some are older and cover the craft from a more traditional sense. Some are more modern and take an updated approach.

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#bestcopywritingbooks #copywritingbooks #copywriting #smallbusiness #contentmarketing #SEO #searchengines #onlinecopywriting
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What You Should Know Before Seeking Professional Copywriting Services

Businesses need to build trust and communicate their message in a way that resonates with their audience in order to grow. While some companies may write their marketing materials on their own, for many it means seeking out professional copywriting services.

But before you hire the first person who comes along, there are a few things you should know. These tips pertain whether you are seeking professional copywriting services in the b2b or b2c fields...READ MORE

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What Kind of Marketing Strategies Are Right for Your Business?

It’s not easy to grow your business – and finding the right marketing strategies can be a significant challenge. First, we have to assume that you are selling a high-quality product or service, and that there is a viable market demand. Without those things, your marketing efforts won’t amount to much.

Once that’s been established, it’s a matter of placing your product or service in front of the ideal market. This can be challenging. The good news is there are more options available to reach the right people than at any other point in history. With that, it becomes critical to work smarter and not necessarily harder to achieve results.

Every business needs a well-designed website that makes it easy for users to take a desired action. Beyond that, the marketing strategies that make sense for your business may not be the ones that your competitor is using, or the same that the unrelated business down the street is using. A mixture of finding your audience and your natural abilities comes into play.

Let’s look at some of the emerging channels and marketing strategies so that you can determine what makes sense for your business.

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Writing Productivity: 19 Tips to Increase Your Business Blog Output: http://bit.ly/2y0SDNP #blogging #business #contentmarketing #productivity
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Do you want to get a little more out of your website content?

"Your website content has but one goal – to convince readers to take action. It does no good for someone to read your website content to merely like it. Adoration is lovely, but it does not pay the bills.

Good website content helps your readers to know, like and trust you. But most importantly and like every other type of marketing content, your website helps you to advance the sale.

#business #contentmarketing #copywriting #blogging
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Great Copy: The 11 Commandments For Producing Content That Sells: http://bit.ly/2xVyp8n
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Writing to Communicate: 7 Strategies for Marketing Success http://bit.ly/2x8SCIw #blogging #contentmarketing #smallbusiness
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Before You Start a Blog (the 2017 Edition): http://bit.ly/2x124wH #blogging #contentmarketing #smallbusiness
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