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Mathew Moxness
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What are you looking at swan?
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How to Encourage Google+ Fans to Share Your Content
Super tricks for finding who is interested in your brand and how to connect with them.

How Do You Find Your Best Fans?
"As a marketer, you want to find people who engage with your message and amplify it, spreading it on to others. These loyal fans, your brand evangelists, fall in love with your company and tell the world.

Google+ can help you find and engage with your evangelists, and lead you to a wider pool of potential clients. The process includes finding potential candidates, seeing which of those actually engage with your campaigns, and finally, those who share your campaigns with others (your true evangelists)."

Search Google+ for Potential Candidates
"To begin, you need to search for people who are talking about your brand, product, topic, etc. The first 100 people you find probably won’t all be true candidates, so you want to cast a wide net. Try to build a pool of around 200 people for your potential candidates circle.

Start by searching within Google+ for content. Use hashtags or keywords that are related to your business, brand or niche. For example, search for the hashtag #socialmedia. You can filter your search, including search options, under the More tab."

Now it's your turn, ready to boost your brand by connecting with your best potential customers or fans? Using these tips, you'll be able to build a stronger presence and connection on social media and create more meaningful marketing.

Pin it here http://bit.ly/NlywT7

Read the full article here http://bit.ly/NlyAlU

By +martin shervington 

#socialmediatips   #googleplustips   #socialmediastrategy   #ns  
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Back to the basics to increase traffic

It seems with increasing frequency I'm reading and writing posts about complicated social media techniques to increase engagement and traffic. However it's worth regularly reminding ourselves of the basics to ensure that our social media foundation is a strong. 

This is a lovely infographic by +Sushi Digital Web Design Australia which I feel portrays the basics really quite nicely. It's about increasing traffic on your company's social media channels, but these techniques also work well for your personal brand.

http://www.mediabistro.com/alltwitter/social-media-roi-tips_b55163
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No more having a company name with a dozen descriptive keywords in Google+ Local 

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Everything You Need To Know About Google Authorship [GIFO-GRAPHIC]
To enlarge image: i.imgur.com/9pqy9pZ.gif

If you are an online blogger looking for a more effective way to promote your site, Google Authorship may hold the answer. If you possess a GooglePlus profile, you can gain access to Google Authorship. Listed below are the fundamental principles of Google Authorship, and the ways in which it can significantly improve the reputation and credibility of your online content.

What is Google Authorship?
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Google Authorship is a system which enables Google users to establish a verified connection between their Google+ profile and any original online content they may have, such as blog posts. This provides an extremely beneficial opportunity for bloggers because they can efficiently publicize their work to a large network of potential followers. This can subsequently increase their online blogging reputation and exponentially increase the amount of traffic to their site.

Read more about Google authorship: goo.gl/PHj5D3

How to improve your authorship rank
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The infographic below designed by +Daniel Dannenberg of +Vertical Measures outlines some factors that will help you improve your author rank. It all starts with creating quality content and ends with increased traffic to your blog.

Pin this gifographic: http://www.pinterest.com/pin/381539399653562123/

#googleauthorship #authorship #infographic  
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