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MatchCraft
Scalable Local Marketing Solutions
Scalable Local Marketing Solutions
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PPC‬ advertising has long been a staple in many companies’ marketing strategies. From Google results pages to YouTube videos, these ads allow marketers to promote their product directly to those most likely interested in it. With the growing popularity of ‪ad blockers‬, however, this is quickly changing. Consumers can now get rid of most ads, which now means new marketing plans need to be developed. However, before you make any rash decisions and start pulling from you ad budget, read this article. 

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Publishers thrived before the #Digitalage  ‪, but most took a major hit in the transition period from print to Internet. Newspaper circulation decreased 25 percent between 2010 to 2014, and magazine circulation declined 19 percent within the same time period, according to +Fortune Magazine . Publishers may not get back to their original size, but they can empower themselves and stand out among other publishers by developing well-rounded strategies and aligning with the digital ecosystem that we live in today.
http://www.matchcraft.com/empowering-publishers/

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This week in the ‪#‎AdTech‬ Roundup: Google Display Network has upped its commitment to view-ability to give advertisers better control with by introducing new viewable frequency caps and reporting ‪#‎metrics‬ within the platform. And with the holiday season among us, it’s time for big companies to put their money where their mouth is, how do you think Target's plan to focus on mobile will pan out? When you are putting the finishing touches on your holiday ads, think about ‘diversification’ look beyond your core demographics, ALL people are expecting to spend money this time of year, put your product in front of more of them. Do you want to get some context on the recent buzz surrounding ad blockers? Me too, here is an article that sheds light what is at stake for your marketing department. All this and more in this week's Roundup!

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The Weekly #AdTech   #RoundUp   is out! See a summary of this week's top stories, tips and resources in the world of digital marketing. http://ow.ly/UCqiq 

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The Programmatic Prominence: Why ‪‎programmatic‬ advertising will dominate the future of advertising and why MatchCraft's award winning technology is at the forefront of it all. https://lnkd.in/bhUXPW2

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What does your 2016 ‪#‎PPC‬ Advertising Strategy look like? We've got some thoughts... http://www.matchcraft.com/2016-ppc-advertising-strategy/

The industry is constantly changing, make sure you have a marketing software that anticipates market trends and provides a scaleable solution for digital advertising. ‪#‎AdTech‬ ‪#‎DigitalMarketing‬ ‪#‎PaidSearch‬

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Selling a #SAAS   solution for #digitaladvertising   is not the easiest feat. Here's why your sales reps should have MatchCraft's AdVantage platform accompanied with the ‪‎Estimator Tool‬ to maximize value and ‪#‎ROI‬ for your merchants.

http://www.matchcraft.com/matchcraft-advantage-estimator-t…/

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Take a moment and help us welcome the newest member of the MatchCraft Engineering Team, Chad Palsulich. The Marketing team caught up with Chad his first week in the office for a little Q&A session.

http://www.matchcraft.com/the-chad/

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This week in our AdTech roundup we cover the new rollouts and implementations to Google AdWords including (but not limited to): Dynamic Callout Extensions, Customer Match and Universal app Campaigns.

In social: Facebook rolls out a slew of new ad types along with Twitter's introduction of Native Polling and "Buy Now" buttons. And why should we be looking into Pinterest ads to optimize conversions? These stories and more in MatchCraft's weekly #Roundup!
http://ow.ly/SWljh

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The use and relevance of Facebook Ads for businesses has never been higher than it is right now. Here are five reasons why you and your company should be utilizing the #Advertising‬   they offer.
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