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Mat Morrison
Works at Starcom Mediavest Group
Attended Keble College, University of Oxford
Lives in London
1,267 followers|81,394 views


Mat Morrison

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Does anyone have a multiple linear regression for dummies link?

I think I've understood how it works... but would like to be sure. 
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Mat Morrison

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By me, on LinkedIn.
Pew Research Center has just released research into traffic to 26 of the most popular news sites. The results aren't startling. Here's what I see: people who choose to read the newspaper spend longer
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I've been looking for this chart since Christmas. I was trying to make a point about teenagers' social networks being more homogenous than older users: I posited that their friends would tend to live locally, attend the same or similar schools, and be more or less the same age.

The point I was hoping to make was that there was less pressure on them to use Facebook rather than other social apps. That when they left home, went away to university, got a job etc. (note that I was making several unjustified sociodemographic assumptions) they'd find themselves using Facebook.

I'm not so sure about this now, although I'm firmly of the opinion that Facebook is here to stay.

But it's reassuring to see tat the hypothesis about ages was correct.

Chart from this fascinating article:
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I've been using Facebook's Graph API to pull data since for always. I've trifled with FQL here and there. I've just realised that I've got my priorities exactly wrong. It's all about FQL. 
Harry Connor Jr's profile photoSam Michel's profile photoMat Morrison's profile photo
Thanks Mat.
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Mat Morrison

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Into python and R? You should read this post by +Tony Hirst that - almost certainly - expresses your innermost feelings. 
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"For most of the world (China and Russia excluded), Facebook should be seen as having the same role in our marketing communications planning as Google. Together, Facebook and Google are the twin engines that drive discovery for the average web user. Everything else is fresh and interesting, but sometimes we have to prioritise." (My latest blog post).
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Have him in circles
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I've got a business book idea: for a year, I will try to make all my business and life decisions based on the last infographic I saw.
I've seen this going around a bit today. It's pretty meaningless, I fear. There's no data attribution, but I strongly suspect that some of the data comes from this research paper which I'd
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Have you seen the latest? "For Optimal Efficiency Share All of Your Money with Chad Wittman"
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Mat Morrison

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Can anyone help? Having a little trouble with my scraper...
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I did. I was completely unaware of the benefits of headless browsers. Now I have new shit with which to experiment.
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I think blogging's probably in a better place than it's ever been. Smarter people than I will tell you more.
As blogging marks its 20th birthday I've pulled together the views of a group of bloggers to co-create an ebook on the future of business blogging. Turns out that it is in great health but you'll have to read the ebook to find out more.

Big thanks to +Richard Bailey +Heather Baker +Stuart Bruce  +Judy Gombita +Andrew Grill +Neville Hobson +Chris Lake +Rachel Miller +Mat Morrison +Lee Odden +Dan Slee and +Philip Young  
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Mat Morrison

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Facebook Insights Q: I’m filtering out photo posts that have no accompanying text caption from my reporting now. Have you done similar?

The screen grab below shows an excerpt from a modified XLS downloaded from Facebook's Insights tool.

I've used a conditional formatting rule to highlight the fanreach (organic reach/fancount on day of post) when the Type is a Photo and there's no accompanying caption.

Quite often, admins will upload photos for reasons other than to send a broadcast post...

Or am I wrong/missing a trick?
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Yes, agreed on the metrics inclusion issue. 
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Have him in circles
1,267 people
Herb Sawyer's profile photo
graeme wood's profile photo
Digital Marketing & Communications
  • Starcom Mediavest Group
    Social Media Director, 2010 - present
  • Mediaczar
    Director, 2003 - 2012
  • AKQA
    1996 - 1997
  • Tribal DDB
    1997 - 2001
  • HHCL/Heresy
    2002 - 2003
  • MRM Worldwide
    2004 - 2005
  • RMM
    Director, 2005 - 2007
  • Porter Novelli
    Digital Planning Director (Worldwide), 2007 - 2009
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Head of Social Media Planning at Starcom MediaVest Group in London. Social Misanthrope and amateur data sleuth.
I've been working in digital marketing of one sort or another for the best part of two decades. You'd think I'd have picked something up. And yet... my mind remains as refreshingly untouched by knowledge as it did when I began.
Bragging rights
Once served TexMex food to the Playboy College Girls of 1990. Also Metallica's Lars Ulrich (different day.) Was a roller-skate courier (different year.) Have been - variously - bar tender, waiter, SCUBA instructor, doctoral candidate, oldest runner in London, chef at uber-posh Asian Fusion restaurant in Notting Hill. Have worked for (and regularly visited) Buckingham Palace and Number 10
  • Keble College, University of Oxford
  • University of Warwick
  • Winchester College
Basic Information
Other names
Matthew Morrison, mediaczar
Mat Morrison's +1's are the things they like, agree with, or want to recommend.
Stating the bloody obvious

Pew Research Center has just released research into traffic to 26 of the most popular news sites. The results aren't startling. Here's what

What’s The Average Reach Of Your Facebook Post?

How many Facebook users does your post reach on average?

Prawn, chicken and chorizo gumbo

Forgive the lack of exact measurements - this is more of a guide. You can add more or less of anything to your taste. Ok, to start you need

Virtually No Desserts

Richard Chartres, passionate foodie & amateur chef, writes about ingredients and recipes that inspire him.

Nokia 3310: The Phone That Could Not Be Killed

We can only hope that our iPhone and Android devices, with their large, vulnerable glass displays, will one day be as tough as the Nokia 331

Kids can't use computers... and this is why it should worry you - Coding...

TL;DR? Why not just go watch another five second video of a kitten with it’s head in a toilet roll, or a 140 character description of a meal

Maybe Pride, Definite Fall.

My walking improved over the last day or so. Not hugely, but enough for me to notice; some connection has been made in my brain between the

The Web Is Not Medicine

"One has seen grand theories rise, only to be toppled by stubborn facts." Oliver Sacks When advertising's overfed suits and black t-shirts a

The Seven Secrets Of Successful Lazy-Ass Bums

I hate working. I hate sitting in an office. I hate going to meetings. I hate writing performance reviews. I hate "nurturing" people. I hate

The Curse of Cow Clicker: How a Cheeky Satire Became a Videogame Hit

.cow { cursor:pointer; position:relative; } .cow_image { position:absolute; z-index: 100; cursor:pointer; margin:2px; } #cow-hud-con


A python scraper by Mat Morrison

On Weavrs

Disclaimer – I have been involved with Weavrs and the Philter Phactory in some way or another for many years and I am more than happy to be

Facebook’s “Social Readers” Still Fading

The Washington Post and Guardian apps see another steep drop in usage. Great news.

Persuasive checkout best practice from ASOS

As a follow-up to my earlier article, Shopping basket best practice from ASOS, I’ve taken a look at the updated ASOS checkout experience. It

Things that thankfully made me laugh this year.

These are some of the things that made me giggle this year. Michael from SPACE SHOWER TV on Vimeo. stereo skifcha from Denis Borisovich on V

What A Wonderful World With David Attenborough -- BBC One A celebration of Natural History on BBC One with David Attenborough.

StubHub UK

Where Fans Buy and Sell Tickets

YouTube - Identity 2.0 Keynote

Create AccountSign In. Home. BrowseMoviesUpload. Hey there, this is not a commercial interruption. You're using an outdated browser, whi

Building Sites Around Social Objects - Web 2.0 Expo SF 2009

Building sites around social objects Jyri Engeström

Analytics reporting with Google Apps Script at the UK Cabinet Office - G...

My team at GOV.UK was tasked with creating a series of high-level metrics reports which could be sent daily to ministers and senior civil se