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Mat Morrison
Worked at Starcom Mediavest Group
Attended Keble College, University of Oxford
Lives in London
1,460 followers|173,202 views
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Mat Morrison

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I'm going to be in Dublin from 4-6 November for the Summit. Anyone want to catch up?
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Mat Morrison

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Here's something I made. 

Lots of people are just getting to grips with Twitter Analytics for the first time, but many advertisers have had access for many months.

Here I share one thing that we've all learned (you've got to filter your replies out of the analysis set) and demonstrate a few useful Excel techniques.

It's my first attempt at making a screencast, and I learned a lot while doing it. But I'd be very grateful for any feedback.
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Nice Mat!
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Mat Morrison

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You're lucky you got a word in edgeways Mat. When you did, it was great! Thanks so much for being a great guest.  
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Mat Morrison

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By me, on LinkedIn.
Pew Research Center has just released research into traffic to 26 of the most popular news sites. The results aren't startling. Here's what I see: people who choose to read the newspaper spend longer
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Mat Morrison

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Can anyone help? Having a little trouble with my scraper...
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I did. I was completely unaware of the benefits of headless browsers. Now I have new shit with which to experiment.
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I think blogging's probably in a better place than it's ever been. Smarter people than I will tell you more.
 
As blogging marks its 20th birthday I've pulled together the views of a group of bloggers to co-create an ebook on the future of business blogging. Turns out that it is in great health but you'll have to read the ebook to find out more.

Big thanks to +Richard Bailey +Heather Baker +Stuart Bruce  +Judy Gombita +Andrew Grill +Neville Hobson +Chris Lake +Rachel Miller +Mat Morrison +Lee Odden +Dan Slee and +Philip Young  
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Mat Morrison

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I wrote this article for +Stephen Waddington's blog. Some really nice insights fall out of the data. I've only got 5 people's twitter data in the analysis though; I'd love to have more. If you're willing to share, I'm willing to put the hours in...
Mat Morrison interprets data from Twitter Analytics to understand the potential reach and engagement of the platform.
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Noreen -- "not popular" is kind of the norm. Need more people like yrs. I'll ping you an email.
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Mat Morrison

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Today I left Starcom MediaVest Group where I spent the past 4 years learning from and being challenged by some of the smartest people with whom I've had the pleasure of working.

Thank you all of you. It's been a great journey.
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Mat Morrison's profile photoLuc Prévost's profile photoFintan Costello's profile photoSimon Sanders's profile photo
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Best wishes Mat - enjoy your break in the meantime. Am doing some interesting work at the moment re demand-gen / content-led marketing. Certainly very relevant in context of overall marketing / ad spend and also time/money spent investing in content production. In case of interest, come for a coffee as and when you have suitable leisure time.
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Does anyone have a multiple linear regression for dummies link?

I think I've understood how it works... but would like to be sure. 
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I've got a business book idea: for a year, I will try to make all my business and life decisions based on the last infographic I saw.
I've seen this going around a bit today. It's pretty meaningless, I fear. There's no data attribution, but I strongly suspect that some of the data comes from this bit.ly research paper which I'd
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Have you seen the latest? "For Optimal Efficiency Share All of Your Money with Chad Wittman"
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I've been looking for this chart since Christmas. I was trying to make a point about teenagers' social networks being more homogenous than older users: I posited that their friends would tend to live locally, attend the same or similar schools, and be more or less the same age.

The point I was hoping to make was that there was less pressure on them to use Facebook rather than other social apps. That when they left home, went away to university, got a job etc. (note that I was making several unjustified sociodemographic assumptions) they'd find themselves using Facebook.

I'm not so sure about this now, although I'm firmly of the opinion that Facebook is here to stay.

But it's reassuring to see tat the hypothesis about ages was correct.

Chart from this fascinating article: https://www.facebook.com/notes/facebook-data-team/anatomy-of-facebook/10150388519243859
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I've been using Facebook's Graph API to pull data since for always. I've trifled with FQL here and there. I've just realised that I've got my priorities exactly wrong. It's all about FQL. 
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Thanks Mat.
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In his circles
351 people
Have him in circles
1,460 people
ZENRON Ondrej's profile photo
Rapid Formations's profile photo
Elaine Swift's profile photo
Hamada saad's profile photo
Umesh Panchal (seoexpert)'s profile photo
wizzyhiells morrison's profile photo
Ahmad Anshori's profile photo
Luca Personalwine's profile photo
giles rhys jones's profile photo
Work
Occupation
Digital Marketing & Communications
Employment
  • Starcom Mediavest Group
    Social Media Director, 2010 - 2014
  • Mediaczar
    Director, 2003 - 2012
  • AKQA
    1996 - 1997
  • Tribal DDB
    1997 - 2001
  • HHCL/Heresy
    2002 - 2003
  • MRM Worldwide
    2004 - 2005
  • RMM
    Director, 2005 - 2007
  • Porter Novelli
    Digital Planning Director (Worldwide), 2007 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Story
Tagline
Social Misanthrope and amateur data sleuth.
Introduction
I've been working in digital marketing of one sort or another for the best part of two decades. You'd think I'd have picked something up. And yet... my mind remains as refreshingly untouched by knowledge as it did when I began.
Bragging rights
Once served TexMex food to the Playboy College Girls of 1990. Also Metallica's Lars Ulrich (different day.) Was a roller-skate courier (different year.) Have been - variously - bar tender, waiter, SCUBA instructor, doctoral candidate, oldest runner in London, chef at uber-posh Asian Fusion restaurant in Notting Hill. Have worked for (and regularly visited) Buckingham Palace and Number 10
Education
  • Keble College, University of Oxford
  • University of Warwick
  • Winchester College
Basic Information
Gender
Male
Relationship
Married
Other names
Matthew Morrison, mediaczar
Mat Morrison's +1's are the things they like, agree with, or want to recommend.
Stating the bloody obvious
www.linkedin.com

Pew Research Center has just released research into traffic to 26 of the most popular news sites. The results aren't startling. Here's what

What’s The Average Reach Of Your Facebook Post?
www.socialbakers.com

How many Facebook users does your post reach on average?

Prawn, chicken and chorizo gumbo
richardchartreswrites.blogspot.com

Forgive the lack of exact measurements - this is more of a guide. You can add more or less of anything to your taste. Ok, to start you need

Virtually No Desserts
richardchartreswrites.blogspot.com

Richard Chartres, passionate foodie & amateur chef, writes about ingredients and recipes that inspire him.

Nokia 3310: The Phone That Could Not Be Killed
www.newyorker.com

We can only hope that our iPhone and Android devices, with their large, vulnerable glass displays, will one day be as tough as the Nokia 331

Kids can't use computers... and this is why it should worry you - Coding...
coding2learn.org

TL;DR? Why not just go watch another five second video of a kitten with it’s head in a toilet roll, or a 140 character description of a meal

Maybe Pride, Definite Fall.
scratchonelife.blogspot.com

My walking improved over the last day or so. Not hugely, but enough for me to notice; some connection has been made in my brain between the

The Web Is Not Medicine
adcontrarian.blogspot.com

"One has seen grand theories rise, only to be toppled by stubborn facts." Oliver Sacks When advertising's overfed suits and black t-shirts a

The Seven Secrets Of Successful Lazy-Ass Bums
adcontrarian.blogspot.com

I hate working. I hate sitting in an office. I hate going to meetings. I hate writing performance reviews. I hate "nurturing" people. I hate

The Curse of Cow Clicker: How a Cheeky Satire Became a Videogame Hit
www.wired.com

.cow { cursor:pointer; position:relative; } .cow_image { position:absolute; z-index: 100; cursor:pointer; margin:2px; } #cow-hud-con

campaign
scraperwiki.com

A python scraper by Mat Morrison

On Weavrs
thekaiserrises.blogspot.com

Disclaimer – I have been involved with Weavrs and the Philter Phactory in some way or another for many years and I am more than happy to be

Facebook’s “Social Readers” Still Fading
allthingsd.com

The Washington Post and Guardian apps see another steep drop in usage. Great news.

Persuasive checkout best practice from ASOS
econsultancy.com

As a follow-up to my earlier article, Shopping basket best practice from ASOS, I’ve taken a look at the updated ASOS checkout experience. It

Things that thankfully made me laugh this year.
thekaiserrises.blogspot.com

These are some of the things that made me giggle this year. Michael from SPACE SHOWER TV on Vimeo. stereo skifcha from Denis Borisovich on V

What A Wonderful World With David Attenborough -- BBC One
www.youtube.com

http://www.bbc.co.uk/bbcone/ A celebration of Natural History on BBC One with David Attenborough.

StubHub UK
plus.google.com

Where Fans Buy and Sell Tickets

YouTube - Identity 2.0 Keynote
www.youtube.com

Create AccountSign In. Home. BrowseMoviesUpload. Hey there, this is not a commercial interruption. You're using an outdated browser, whi

Building Sites Around Social Objects - Web 2.0 Expo SF 2009
www.slideshare.net

Building sites around social objects Jyri Engeström zengestrom.com

Analytics reporting with Google Apps Script at the UK Cabinet Office - G...
googleappsdeveloper.blogspot.com

My team at GOV.UK was tasked with creating a series of high-level metrics reports which could be sent daily to ministers and senior civil se