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Mat Morrison
Worked at Starcom Mediavest Group
Attended Keble College, University of Oxford
Lives in London
1,739 followers|270,617 views


Mat Morrison

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Mat Morrison

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Here's something I made. 

Lots of people are just getting to grips with Twitter Analytics for the first time, but many advertisers have had access for many months.

Here I share one thing that we've all learned (you've got to filter your replies out of the analysis set) and demonstrate a few useful Excel techniques.

It's my first attempt at making a screencast, and I learned a lot while doing it. But I'd be very grateful for any feedback.
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Nice Mat!
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Mat Morrison

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Today I left Starcom MediaVest Group where I spent the past 4 years learning from and being challenged by some of the smartest people with whom I've had the pleasure of working.

Thank you all of you. It's been a great journey.
Mat Morrison's profile photoLuc Prévost's profile photoFintan Costello's profile photoSimon Sanders's profile photo
Best wishes Mat - enjoy your break in the meantime. Am doing some interesting work at the moment re demand-gen / content-led marketing. Certainly very relevant in context of overall marketing / ad spend and also time/money spent investing in content production. In case of interest, come for a coffee as and when you have suitable leisure time.
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Mat Morrison

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Does anyone have a multiple linear regression for dummies link?

I think I've understood how it works... but would like to be sure. 
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Mat Morrison

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I've got a business book idea: for a year, I will try to make all my business and life decisions based on the last infographic I saw.
I've seen this going around a bit today. It's pretty meaningless, I fear. There's no data attribution, but I strongly suspect that some of the data comes from this research paper which I'd
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Have you seen the latest? "For Optimal Efficiency Share All of Your Money with Chad Wittman"
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Mat Morrison

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I've been looking for this chart since Christmas. I was trying to make a point about teenagers' social networks being more homogenous than older users: I posited that their friends would tend to live locally, attend the same or similar schools, and be more or less the same age.

The point I was hoping to make was that there was less pressure on them to use Facebook rather than other social apps. That when they left home, went away to university, got a job etc. (note that I was making several unjustified sociodemographic assumptions) they'd find themselves using Facebook.

I'm not so sure about this now, although I'm firmly of the opinion that Facebook is here to stay.

But it's reassuring to see tat the hypothesis about ages was correct.

Chart from this fascinating article:
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Mat Morrison

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I've been using Facebook's Graph API to pull data since for always. I've trifled with FQL here and there. I've just realised that I've got my priorities exactly wrong. It's all about FQL. 
Sam Michel's profile photoHarry Connor Jr's profile photo
Thanks Mat.
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Mat Morrison

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I'm going to be in Dublin from 4-6 November for the Summit. Anyone want to catch up?
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Mat Morrison

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I wrote this article for +Stephen Waddington's blog. Some really nice insights fall out of the data. I've only got 5 people's twitter data in the analysis though; I'd love to have more. If you're willing to share, I'm willing to put the hours in...
Mat Morrison interprets data from Twitter Analytics to understand the potential reach and engagement of the platform.
Noreen Mastellon's profile photoMat Morrison's profile photo
Noreen -- "not popular" is kind of the norm. Need more people like yrs. I'll ping you an email.
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You're lucky you got a word in edgeways Mat. When you did, it was great! Thanks so much for being a great guest.  
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Mat Morrison

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By me, on LinkedIn.
Pew Research Center has just released research into traffic to 26 of the most popular news sites. The results aren't startling. Here's what I see: people who choose to read the newspaper spend longer
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Mat Morrison

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Can anyone help? Having a little trouble with my scraper...
Steve Hanlon's profile photoMat Morrison's profile photo
I did. I was completely unaware of the benefits of headless browsers. Now I have new shit with which to experiment.
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Social Misanthrope and amateur data sleuth.
I've been working in digital marketing of one sort or another for the best part of two decades. You'd think I'd have picked something up. And yet... my mind remains as refreshingly untouched by knowledge as it did when I began.
Bragging rights
Once served TexMex food to the Playboy College Girls of 1990. Also Metallica's Lars Ulrich (different day.) Was a roller-skate courier (different year.) Have been - variously - bar tender, waiter, SCUBA instructor, doctoral candidate, oldest runner in London, chef at uber-posh Asian Fusion restaurant in Notting Hill. Have worked for (and regularly visited) Buckingham Palace and Number 10
  • Keble College, University of Oxford
  • University of Warwick
  • Winchester College
Basic Information
Other names
Matthew Morrison, mediaczar
Digital Marketing & Communications
  • Starcom Mediavest Group
    Social Media Director, 2010 - 2014
  • Mediaczar
    Director, 2003 - 2012
  • AKQA
    1996 - 1997
  • Tribal DDB
    1997 - 2001
  • HHCL/Heresy
    2002 - 2003
  • MRM Worldwide
    2004 - 2005
  • RMM
    Director, 2005 - 2007
  • Porter Novelli
    Digital Planning Director (Worldwide), 2007 - 2009
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Mat Morrison's +1's are the things they like, agree with, or want to recommend.
Stating the bloody obvious

Pew Research Center has just released research into traffic to 26 of the most popular news sites. The results aren't startling. Here's what

What’s The Average Reach Of Your Facebook Post?

How many Facebook users does your post reach on average?

Prawn, chicken and chorizo gumbo

Forgive the lack of exact measurements - this is more of a guide. You can add more or less of anything to your taste. Ok, to start you need

Virtually No Desserts

Richard Chartres, passionate foodie & amateur chef, writes about ingredients and recipes that inspire him.

Nokia 3310: The Phone That Could Not Be Killed

We can only hope that our iPhone and Android devices, with their large, vulnerable glass displays, will one day be as tough as the Nokia 331

Kids can't use computers... and this is why it should worry you - Coding...

TL;DR? Why not just go watch another five second video of a kitten with it’s head in a toilet roll, or a 140 character description of a meal

Maybe Pride, Definite Fall.

My walking improved over the last day or so. Not hugely, but enough for me to notice; some connection has been made in my brain between the

The Web Is Not Medicine

"One has seen grand theories rise, only to be toppled by stubborn facts." Oliver Sacks When advertising's overfed suits and black t-shirts a

The Seven Secrets Of Successful Lazy-Ass Bums

I hate working. I hate sitting in an office. I hate going to meetings. I hate writing performance reviews. I hate "nurturing" people. I hate

The Curse of Cow Clicker: How a Cheeky Satire Became a Videogame Hit

.cow { cursor:pointer; position:relative; } .cow_image { position:absolute; z-index: 100; cursor:pointer; margin:2px; } #cow-hud-con


A python scraper by Mat Morrison

On Weavrs

Disclaimer – I have been involved with Weavrs and the Philter Phactory in some way or another for many years and I am more than happy to be

Facebook’s “Social Readers” Still Fading

The Washington Post and Guardian apps see another steep drop in usage. Great news.

Persuasive checkout best practice from ASOS

As a follow-up to my earlier article, Shopping basket best practice from ASOS, I’ve taken a look at the updated ASOS checkout experience. It

Things that thankfully made me laugh this year.

These are some of the things that made me giggle this year. Michael from SPACE SHOWER TV on Vimeo. stereo skifcha from Denis Borisovich on V

What A Wonderful World With David Attenborough -- BBC One A celebration of Natural History on BBC One with David Attenborough.

StubHub UK

Where Fans Buy and Sell Tickets

YouTube - Identity 2.0 Keynote

Create AccountSign In. Home. BrowseMoviesUpload. Hey there, this is not a commercial interruption. You're using an outdated browser, whi

Building Sites Around Social Objects - Web 2.0 Expo SF 2009

Building sites around social objects Jyri Engeström

Analytics reporting with Google Apps Script at the UK Cabinet Office - G...

My team at GOV.UK was tasked with creating a series of high-level metrics reports which could be sent daily to ministers and senior civil se

Mo & the team are great news. A few months ago they helped me reboot my fitness programme after a long period of inactivity -- and the results have been outstanding. The classes are very small (and the people just the right degree of friendly), the sessions are varied and challenging -- it's a great way for me to get going in the mornings. Can't recommend highly enough - come and have a go.
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