Profile

Cover photo
Massimo Paolini
Works at The Spectrum Group Online, LLC
Lives in Cupertino, CA
1,018 followers|38,606 views
AboutPostsPhotosVideos+1's

Stream

 
Google I/O lottery opens tomorrow, don't miss out on the event of the year for developers. Who else is getting a lottery ticket?
1
Massimo Paolini's profile photo
 
Ooops, looks like the dates changed overnight. The dates to register are now April 15-18.
Add a comment...
 
Did I find a Google + bug or is it a "user" error? When I try to add a +name to the middle of a sentence Google+ fails to offer up the correct names.
1
Michael Johnston's profile photo
 
it works ok for me. it is a little buggie when i do it in my G+ iPhone app though
Add a comment...

Massimo Paolini

Shared publicly  - 
 
We just launched a new WordPress website. We added several cool features and it’s built upon a solid SEO framework. Woohoo… another one for our client portfolio!
1
Massimo Paolini's profile photoMichael Johnston's profile photo
2 comments
 
LOL. Totally!
Add a comment...

Massimo Paolini

Shared publicly  - 
1
Massimo Paolini's profile photoC York Grabed's profile photo
5 comments
 
Darn.. Singapore is money juice extractor machine
Add a comment...

Massimo Paolini

Shared publicly  - 
 
The first South Bay SEO event I'm aware of, don't miss it.
 
Come join us for great discussions on the state of Google, updates and you!

Of course we encourage our members to bring their questions, knowledge, insight and an appetite for great conversation, meeting awesome people, and just being geeks for the afternoon. 

I look forward to meeting everyone. See you there!! 
1
Andrew Rulnick's profile photo
 
Probably lots of questions over the (not provided) from Google's new policy on private search I bet!
Add a comment...
Have him in circles
1,018 people
Trevor Stewart's profile photo
Behailu Shiferaw's profile photo
Allie Edwards Williams's profile photo
Edison Vasquez's profile photo
Pero Meditatić's profile photo
 
Never confuse motion with action. 

~ Benjamin Franklin ~
1
Add a comment...
 
Is there a problem with Google hangouts?
1
Add a comment...

Massimo Paolini

Shared publicly  - 
1
Add a comment...
1
Add a comment...
4
1
Yallon Banoun's profile photo
2 comments
 
Very interesting, very complex. Most of the terms in the article I'm seeing for the first time, so I'll do the Audit based on my Adwords knowledge (mostly how to improve the campaign), but I'll definitely like to learn more about ROAS, CPA and the rest of the terms I've discovered in the article. Thx for the info, it's very "mind opening". I guess this is how the "Big Players" work, and if I want to be in the big league, I'll need to know this stuff. Would love to have a session with you about it... :) 
Add a comment...
People
Have him in circles
1,018 people
Trevor Stewart's profile photo
Behailu Shiferaw's profile photo
Allie Edwards Williams's profile photo
Edison Vasquez's profile photo
Pero Meditatić's profile photo
Work
Occupation
Internet Marketing and Sales
Employment
  • The Spectrum Group Online, LLC
    CEO, 2011 - present
  • TEDxBerkeley
    Web Guru, 2009 - 2012
  • TEDxNewWallStreet
    Web Guru, 2012 - 2012
  • MPThree Consulting
    Principle Web Analyst, 2009 - 2011
Basic Information
Gender
Male
Relationship
Married
Story
Tagline
Done is more profitable than perfect
Introduction

✔ Verified Internet Geek

Massimo is the founder and CEO of the spectrum group, a web analytics business based in Silicon Valley. He speaks at various organizations on the power of social media and works with several businesses around the country to increase their web presence, understand their site traffic, and improve profitability.

When not working, he is lecturing his 7-year-old son on the value of tetherball twitter.


In a world full of artificial intelligence, it’s easy to break down a web analysis consultant into small parts. Knows Google Analytics?Check. Has increased traffic on several business sites? Check.

But besides the buzz words, what do you really need?

This is where the spectrum group stands apart. We understand all of the relevant technology applications and use strong analytical skills to provide insights and recommendations for changes. We’ll even help you convince key company decision makers. But most importantly, you get a pro-active partner in analyzing customer behavior and using available data to influence changes on your website.

Ultimately, you’ll get a collaborator—someone who helps create a vision, turn it into individual tasks, and end up with a seamless plan to deliver your audience at your doorstep.

We don’t just deliver jargon—we provide REAL intelligence.
Bragging rights
Survived two teenagers, half a decade ago, and decided to do it all over again.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cupertino, CA
Previously
Rome, Italy - London, England - Paris, France - Milan, Italy - Toronto, Canada - Montreal, Canada - San Diego, CA - San Francisco. CA - Santa Cruz, CA - Cupertino, CA
Massimo Paolini's +1's are the things they like, agree with, or want to recommend.
The Performance Marketer’s Field Guide to AdWords Ad Extensions: Part II
adwords.blogspot.com

In Part I of our series on AdWords Ad Extensions, we covered the basics of where ad extensions show on a page and how you can analyze your t

Flying Cork Media :: Adwords Certified: A Guide to Passing the Google Ad...
www.flyingcorkmedia.com

There have been quite a few changes to the Google Adwords certification program over the past few months. Google Partners has replaced the G

DevFestWest 2013
plus.google.com

A day of sessions, code labs, and partying at Google

Google Developers
plus.google.com

Inspiring developers everywhere

Google I/O 2012
developers.google.com

Google I/O 2012 brings together thousands of developers for three days of deep technical content focused on building th

Google Engage for Agencies
plus.google.com

Where agencies benefit from what Google has to offer.

Social Ana Social Media Marketing
plus.google.com

social media architect|marketing strategy|training|governance|best practices|business development

Helping to Create Better Websites: Introducing Content Experiments - Ana...
analytics.blogspot.com

Over the last 5 years, it's been great to see how many marketers and publishers have improved the web by using insights from Google Webs

Social Reports are now found under 'Traffic Sources' - Analytics Blog
analytics.blogspot.com

In addition we've added new social reports and functionality, as detailed on our recent blog post on the launch of our Social Reports. U