Value adding value.
Regardless of what each of us thinks of the value of higher education today, how we judge that value and whether or not it has value, if you're going to go to a university you need to get everything you can out of your time there. Even in my mind, where college is diminished when we consider it merely a four year resume writing seminar, I still recommend that students aggressively seek out their professional goals while attending to their studies.
Many of those who complain at the end of the road that they are not realizing a return on their investment, did little to invest at all (beyond their student loan payments). College is expensive, but the money only gets students to the door; they have to walk through it themselves.
I've heard plenty of stories of angry parents calling to find out why little Johnny doesn't have a job, when little Johnny has never set foot in the Career Development Office, attended one campus recruiting event, spent one summer in an internship, or even joined a single professional organization. His Facebook is a mess of his drunken spring break exploits and his email address and Twitter handles are more suited to GTA than the FBLA.