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Mason, Inc.
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Your Brand. Our Experience.
Your Brand. Our Experience.

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It could be time to bring in an expert in media training and brush up those media relations skills. Are you or your staff exhibiting any of these six symptoms?

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What do you know about marketing with microsites? In this blog, we cover some of the advantages of this hyperfocused way to promote a brand, product, or service.

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NEW on the Mason blog -- Metrics & Methodology: Get Paid Social Media Down to a Science 

Analytics are where the rubber meets the road with paid social media campaigns. Get beyond vanity metrics (Likes, Tweets, Shares, Pins, and so on) and measure what really matters. 

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What goes into planning a successful paid social media campaign? Brush up on the basics with this walkthrough, and contact us for expert guidance specific to your brand. 

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Last month, we made the case for why paid social media belongs in your digital budget. Today, get an overview of your options across the top social platforms, as well as what some of the up-and-comers are doing.

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Are you spending enough on paid social media? Is it even on your budget? Many marketers, accustomed to social media being more or less free, aren't allocating enough of their digital marketing budget to this important channel. Meanwhile, the social networks themselves are clamping down on organic reach. 

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At the far end of the customer loyalty spectrum, there are the brands that court a strong following of niche customers who are not only loyal, but consistently and personally engaged. They're not just fans, they're aficionados, and it pays to identify, target and reward them.

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How does your content read on a search engine results page (SERP)? How much is too much when it comes to keywords? Why are outbound links important? Our search expert Ryan answers these copywriting questions and more in the latest installment of our guide to SEO.

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How do you decide which target keywords you should be focusing on in your web content to rank in search engine results? The answer starts with knowing your place in the SEO Food Chain.

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Anyone who spends time online has plenty of practice in ignoring traditional display advertising like banners. That’s where Native Advertising comes in.
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