Apple is an innovative company (knowing the difference between innovation and creativity is important). Apple takes some electronic appliances and makes it better in many ways, and then, other companies learn from it. That's what happened with the iPhone and the iPad. The problem with Apple is that it lets competitors catch-up and surpass them (Android phones are similar and better to iPhone functionalities and hardware in some cases). Apple TV will be the next example. I personally use a Mac because I just think its a better product, not because I am a Apple zombie retard, and I use android because I think it's a better product, not because I am a hater. Microsoft will build better products and will compete against new non-PC computing markets.