Do you consider your website a business asset?
Did you have to pause a bit to think about your answer? Or say “why is that important?”, or something to that effect?+David Amerland
, noted analyst and author of Google Semantic Search
, has many times remarked on how the web has “leveled the playing field” for small businesses.“The challenges are the same for everyone in a web that seems to have become a very level playing field. Now the race ought to go to the swiftest to come up with implementable answers and ... implement them.”So why is it that most small businesses treat their websites like a check box item on a list?
(Assuming they have a website at all, which is not always the case.)
The business world is changing rapidly and the web has moved from a business platform for the “big guys” and niche businesses to a business platform for “everybody”. The really nice thing for small businesses is that the playing field on this business platform is quite level.The thing many small businesses have not realized is that a web presence has become mandatory.
You have to show up, you have to take it seriously, and yes, you have to understand the why and how so that you get the most out of the web for your business, whether you have a physical front door or are an online business.
This month’s Small Business WebTech Show
is the start of a series designed to help you understand the why and how of making your website a business asset as we bring in a panel of internet business marketing and web development experts to explore these issues with you. To begin the series we will attempt to address the following issues:
• What does a small business expect to gain in the effort?
• What are the necessary elements for a website as a business asset?
• How does a business owner prepare and begin the process of building this asset?For you, the first step in this process is to “Show Up”! About Our Guest Host+Gina Fiedel
is the founder and owner of the web development company, Fat Eyes Web Development
with her husband, Doug Anderson. Her company is based in Santa Barbara and combines strategic and sophisticated web solutions to create websites that offer better, more authentic and effective communication, sales and marketing tools for their clients.About Our Panel+Ammon Johns
is a well respected veteran of online marketing, highly regarded in the SEO industry. Since 1996 he has worked with clients of all sizes, in all markets, and in every way (in-house, agency, and private consultant).
He’s as well known for his frank, no-nonsense, practicality as for the innovations he brings to the field, The testimonials and recommendations he has indicate the respect and influence he has in SEO.+Mike Bayes
is the Managing Partner of My One Call, LLC for the last 11 years. My One Call is a sales acceleration and business development firm. They specialize in growing emerging mid market companies' revenues using proven, intelligent systems and provide business development, in all of its many forms.+Mary Iannotti
has spent over a decade developing successful marketing strategies for technology, alternative energy and healthcare organizations and has a graduate degree in Internet marketing. Mary focuses on showing businesses and organizations how to use current digital marketing best practices to grow their businesses.How to join us for the show
For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce
You can register for the event at our Meetup.com event page.http://www.meetup.com/WebTechBusiness/events/222775586/
For all others, click YES or MAYBE to get this event on your calendar and queue.
A special thanks to +Oceanside Chamber of Commerce
for hosting the venue for the live audience and broadcast, and to +Richard Peat-Hanna
for his technical assistance.#webdevelopment #smallbusiness #businessassets #digitalmarketing #smallbusinesswebtech