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Martyn Lenthall
964 followers -
Internet Marketing, Digital Marketing, Video Marketing - basically marketing
Internet Marketing, Digital Marketing, Video Marketing - basically marketing

964 followers
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Great stuff

Hooked on Moz Keyword Explorer for Semantic Search Tools

Semantic search professionals can appreciate the use of a model that predicts the search volume range a particular search phrase before using it.

Ways to Measure Relevancy of Semantic Keywords

A real benefit comes with your ability to garner long-tail traffic that comes from the using search term phrases that more naturally occur in long-tail queries. Many times they are otherwise unexploited by not including all the related terms. By checking BEFORE you post a new piece of content to see what viewer interest level exists, you can avoid “Your content is statistically irrelevant” issues. There are many ways to learn from big data how Google Alphabet uses semantics in search.

As well as using SEMrush and the new +Moz Keyword Explorer, try the Alchemy API and Writer App to measure relevancy of the website page content against a single semantic keyword phrase. In brief, this tool or several Chrome extension tools can analyze every word on the page to see if they are relevant or not to that pre-selected phrase. This can feel too geeky for the average non-technical user, but employing the skills of a true SEO expert, can make your content creations on-target for user wants. Then marketing it right may mean you even go viral with it.

By putting in a strong effort upfront, you may be able to achieve a 99% relevancy score for your primary keywords. For example, if you wanted to do that for “Luxury Hotel”, you would want to make sure your homepage included words like suite, opulence, islands, boutique hotel, spa, resorts, private, leisure, safari getaways, premium guesthouse, package, indulge in extravagance, and fine dining accommodations. Use of semantic structured data will increase your chances of being awarded a Google Answer Box in SERPs.

Many Content Analysis tools are primarily focused on Keyword Representation and attempting to use them for variations is challenging at best. The semantic approach to writing or optimizing content includes the work of deeper thinking to build relevant content that supports the topic. This form of content expansion enriches a blog post or organic landing page user experience, which ultimately increases your success.

+Rand Fishkin did a great talk at our +MnSearch - Minnesota Search Engine Marketing Association annual summit in May. Many thanks, Rand!

I use your tools everyday and am hooked!

#semantickeywords   #moz   #semanticsearch   #seo   #semanticsearchtools  

https://www.hillwebcreations.com/benefits-semantic-search-brings-digital-marketing/
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Check out these case studies using heat tracking to see what details people really pay attention to and what gets passed over.

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Thornbury Digital Marketing

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2 simple things to add to your landing page to lower your Google adwords Cost per click

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Merry Christmas from the team at SEO Company Bristol

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Marketing Mix - Episode 1

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Brazilian Jiu-Jitsu for teenagers in Dripping Springs,TX
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