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Martina Olbertová
Works at Brand Curator
Attended Charles University in Prague
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Interview with Martina Olbertova about Brand Curator: Brand without meaning is just an empty shell. 

Whole interview is available here: http://brand-curator.com/2014/04/14/interview-with-martina-olbertova-brand-without-meaning-is-just-an-empty-shell/

#branding #brandcuration #semiotics #culture #culturalintelligence #MRX #NewMR
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Martina Olbertová

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My 'Marketing Research Debunked' ( http://lnkd.in/dptP8xv) article for ESOMAR's Research World featured on Research Business DAILY Report by Bob Lederer. Watch along with John Kearon's commentary at 2:27 mins. Thanks for the feature, Bob! 

MRC OKs the online ad measure; Kearon explains why to consult (RBDR--4/2/14)
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New article Market Research Debunked: 5 Myths Holding Us Back From Using Its Full Potential published in Research World online edition today!
http://rwconnect.esomar.org/market-research-debunked/

Here's also a full presentation on Demythicizing Research in addition to this article: http://lnkd.in/dTGrHnw
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Martina Olbertová

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Looking back, not so much has changed over the last year... It's always interesting to me how things evolve. I'm still on the same mission here, but different angles come under consideration as opportunities manifest themselves ;)

http://www.slideshare.net/martinaolbertova/average-is-simply-not-enough-interview-with-martina-olbertov-mediagurucz-march-2013-31513412
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Proud to be a part of this year's Semiofest held in Shanghai!

I will speak on the 1st day block about innovative approach of Brand Curator as a strategic brand direction based on semiotic principles.

Official program of the event can be found here: http://2014.semiofest.com/wp-content/uploads/2013/12/SEMIOFEST2014_PROGRAM_APR.pdf
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Přednáška 25. března na prestižní platformě Sémiotické skupiny o řízení značek na bázi sémiotiky a novém pohledu na branding za využití kódů a znalosti kultury. Anotace přednášky ke k dispozici zde: http://semiotickaskupina.cz/wp-content/uploads/Prednaska_Semioticka_skupina-brezen_Olbertova.pdf
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O významu, kulturně podmíněné esenci značek a o tom, že značka není ostrov a percepce značky nerovná se branding.

http://mam.ihned.cz/c1-61779260-rozhovor-znacka-bez-vyznamu-je-jen-prazdnou-schrankou
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Skvělý článek od kamaráda Lumira Kajnara o pohledu designéra na ne vždy nutný rebranding v MarketingSalesMedia: "Značka je v první řadě soustředěným vyjádřením hodnot a významů. Změna estetiky významy nenahradí." Výstižněji už to snad ani říct nejde. Brand Curator děkuje!
http://lumirkajnar.wordpress.com/2014/01/29/chystate-se-letos-menit-logo-premyslejte/
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People
Have her in circles
309 people
Adam Javůrek's profile photo
Cara Schulz's profile photo
Ondřej Kvasňovský's profile photo
Work
Occupation
Founder and Chief Meaning Officer at Brand Curator
Employment
  • Brand Curator
    Founder & Chief Meaning Officer, 2012 - present
  • Perfect Crowd
    Research & Community Manager, 2010 - 2012
Basic Information
Gender
Female
Story
Tagline
Founder & Chief Meaning Officer at Brand Curator
Introduction
Brand Curator is a strategic insight consultancy using semiotics & cultural intelligence to resuscitate the meaning of brands. 


We see brand meaning as the single one most important commodity in the marketplace. 
After all, "consumers shop for meanings, not stuff" as Laura Oswald would put it (in reference to her book Marketing Semiotics).

We use strategic insight, semiotics & cultural intelligence to drive understanding of brands in realm of their social and cultural contexts. 

This helps companies optimize their brand-planning processes and create meaningful brands with a clearly defined purpose. 

We are a member agency of ESOMAR, a worldwide organization of research professionals.
Education
  • Charles University in Prague
    PhDr., MA and BA in Media Studies, 2004 - 2011
  • University of Glamorgan
    Media & Communication, Photography, Cultural and Gender Studies, 2008 - 2009
  • Georgetown University
    Political Journalism, 2008 - 2008
  • Georgetown University
    Political and Economic Systems, 2009 - 2009