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Martin Waxman
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Just in time for your weekend listening... +Gini Dietrich, +Joseph Thornley and I talk about recent updates to Facebook including opening Instant Articles to all publishers, live video, message filtering and more.

When it comes to the updates, we want to know: do you 👍 it?

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Looking forward to the #SocialPowWow  chat on bridging the generational communications gap with +Ancita Satija at 11:30 am ET. Hope you can participate and share your insights.
It's #SocialPowWow  tweet chat tonight with +Martin Waxman! We will be talking about communicating between generations. Hope to see you at 9pm IST/11:30am ET to share your ideas and insights!
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Inside PR 439: +Gini Dietrich, +Joseph Thornley and I talk about ComScore's Report on the Cross-Platform Future.

It's a fascinating read and looks in depth at the changes (i.e. mobile) that are shaping the way we connect and communicate.

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Here's IPR 438. +Gini Dietrich, +Joseph Thornley and I are all back again. We start with three #IPRMustKnows and then talk about the clustering of new media in major markets and what effect that will have on local news and local PR.

Have a listen and let us know what you think.

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On IPR 435, +Gini Dietrich and I talk about crises communications and going where the audience is and where the crisis is happening. We also tell you why we hate AVEs.

+Joseph Thornley is back next week.

Any thoughts/comments? We'd love to hear from you.

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Here's IPR 434 where +Gini Dietrich, +Joseph Thornley and I offer our thoughts on specialists vs generalists and where the profession is heading.

We also talk about PRSA Counselors Academy and our annual conference for agency leaders in May. (Disclosure: I'm #CAPRSA chair this year.)

Have a listen and let us know what you think.


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IPR 433 is a two-hander with +Gini Dietrich and +Joseph Thornley talking about which tools and platforms they use for comment management ahd how to keep the conversation going on a blog.

Have a listen and let us know what you think.

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We pay lots of attention to big data these days. And I'm not saying we should ignore that.

But it's important to keep our eyes and minds open to small data too. Those little, serendipitous insights that spark creativity and big ideas.

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Twitter's been doing a lot of changing recently - trying to rejig its newsfeed and features and make the experience better for users.

Are they one the right track? The best way to find out is not to grumble about the way it was, but to try them out and decide for yourself.
We sometimes forget that technology not only disrupts media, it also disrupts itself.

My latest Marketing Magazine



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On IPR 432, +Gini Dietrich, +Joseph Thornley and I talk about more apps we like, including Slack.

And we discuss our thoughts on the Twitter 10K - not the marathon but the move to 10,000 characters.

We're interested to hear what you think.
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