Profile

Cover photo
Martin Waxman
Works at Martin Waxman Communications
Attended York University
Lives in Toronto
1,787 followers|69,003 views
AboutPostsPhotosYouTube+1's

Stream

Martin Waxman

Inside PR  - 
 
Here's IPR 413: This week we talk about Taylor Swift, Apple, intellectual property and why it's important for artists and creators to be compensated for their work. We also share three #IPRMustKnows.

Have a listen and let us know what you think.

With +Gini Dietrich and +Joseph Thornley. 
Taylor Swift stood up for independent artists and their right to be paid. And Apple Music, which was offering a three-month free trial to users subsidized by not paying royalties to artists, backed down. Listen to our take on intellectual property and why artists and creators should be compensated for their work.Continue Reading →
2
Add a comment...

Martin Waxman
moderator

Episode Posts  - 
 
On IPR 412, +Gini Dietrich, +Joseph Thornley  and I introduce a new weekly feature - ‪#‎iprmustknow‬. And we must know what you think :).

We also talk about the PR and ad agency business models and how both industries still have a lot of changing to do.
1
Add a comment...

Martin Waxman

Shared publicly  - 
 
The store as story.

What a schlock retail entrepreneur and showman can teach us about content marketing.
1
Add a comment...

Martin Waxman
moderator

Episode Posts  - 
 
When you're trying to persuade, do you lead with rational or emotional reasons - or a combination of both? That's the subject +Joseph Thornley and I talk about on IPR 409. Based on a HBR post by Lisa Lai.

Have a listen and send us your gut reaction or your reasoned response to the show.

+Gini Dietrich will be back next episode.
1
Add a comment...

Martin Waxman
moderator

Episode Posts  - 
 
Here's IPR 409 with +Joseph Thornley and me talking about 'I want to know, I want to go, I want to buy' micro-moments and why video to go (i.e. mobile) is more important than ever. 

Interested to hear what you think.

+Gini Dietrich will be back next time.
1
1
Joseph Thornley's profile photo
Add a comment...

Martin Waxman

Shared publicly  - 
 
For many years, I clipped articles - some filled with information and ideas, some quirky. I still have folders filled with yellowing newsprint and magazine pages.

With social media came social sharing and the ability to save and organize. And I'm inviting you to join my Diigo group of curated posts about multimedia storytelling for PR and marketing.
1
Add a comment...

Martin Waxman
moderator

Episode Posts  - 
 
Time for IPR 406. This week, +Gini Dietrich, +Joseph Thornley and I   talk about news - well some recent changes including Facebook hosting media outlets on the FB platform and the impact of live stream video.

Have a listen and let us know your take.
1
Add a comment...
Have him in circles
1,787 people
Brian Vickery's profile photo
Alex Dorner's profile photo
Merry Michelle's profile photo
andrew schalk's profile photo
Greg Bardwell's profile photo
Zaigham Zulqernain's profile photo
Bryan Lund's profile photo
Advertisingawesomeness's profile photo
Paul Antwi's profile photo

Martin Waxman

Shared publicly  - 
 
Batman representing a writer? Commissioner Gordon as the client? Here are a few content marketing takeaways from the Caped Crusader francise on #WUL.

Thanks for including me +Shonali Burke!
 
+Martin Waxman I adore this. Thank you for such a gem of a #WUL  guest post!
What can the characters of the Batman franchise teach us about content marketing? Martin Waxman opines.
View original post
1
John K. Bromley's profile photo
 
Love it. Thanks Martin!
Add a comment...

Martin Waxman
moderator

Episode Posts  - 
 
What happens when we try to communicate with people who live in another place with a distinctively different culture? Do they do things differently there? How can we be sensitive to these differences?

On IPR 411, +Gini Dietrich, +Joseph Thornley and I explore these questions with interviews from two guests, +Sherrilynne Starkie and Suzy Chisholm, who have both lived and worked on both sides of the Atlantic.

What do you think?
2
Darryl Robinson-Keys's profile photo
 
Great podcast,  we certainly need to innovate around the principle of P2P relationships and challenges, move away from the impersonal constructs of audiences, consumers and end uses.  Congrats.   #blackhawks  !    
Add a comment...

Martin Waxman

Shared publicly  - 
 
Do you practice social PR? What does that mean to you? Here's my take.
1
1
Joel Don's profile photo
Add a comment...

Martin Waxman
moderator

Episode Posts  - 
 
On Inside PR 408, +Gini Dietrich, +Joseph Thornley  and I talk about three things: Twitter moving its non-American account hosting to Ireland, LinkedIn as a content platform and Buzzfeed and its post-publishing deletions. 

Have a listen and let us know what you think.
2
Add a comment...

Martin Waxman
moderator

Episode Posts  - 
 
On IPR 407, +Gini Dietrich, +Joseph Thornley and I talk about three things:
1. When to hire a PR firm and when not to hire one
2. PR generalists - do they still have a role to play?
3. Linkedin's $1.5 billion purchase of Lynda.com

We also celebrate a milestone. It's been nine years since +Terry Fallis ​and +David Jones  first started the podcast and we thank and congratulate them!

Have a listen and let us know what you think.
1
Add a comment...
People
Have him in circles
1,787 people
Brian Vickery's profile photo
Alex Dorner's profile photo
Merry Michelle's profile photo
andrew schalk's profile photo
Greg Bardwell's profile photo
Zaigham Zulqernain's profile photo
Bryan Lund's profile photo
Advertisingawesomeness's profile photo
Paul Antwi's profile photo
Work
Occupation
Social media and communications strategist
Employment
  • Martin Waxman Communications
    President, 2011 - present
  • University of Toronto School of Continuing Education
    Digital Strategy Instructor, 2012 - 2014
  • Thornley Fallis Communications
    Senior Counselor/EVP, 2011 - 2014
  • energi PR, Communications, Digital
    PR agency owner, 2010 - 2011
  • Palette PR
    President, 2004 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Previously
Winnipeg - New York, NY
Story
Introduction
I'm a Toronto digital, social media and communications strategist, founder of 3 PR agencies, blogger at myPALETTE, Inside PR co-host, @martinwaxman on Twitter, digital and social media strategy instructor at University of Toronto School of Continuing Studies, and former fiction writer, comedy MC & Winnipegger.
Education
  • York University
Basic Information
Gender
Male
Martin Waxman's +1's are the things they like, agree with, or want to recommend.
Nokia is not BlackBerry | memeburn
memeburn.com

Nokia’s in trouble! BlackBerry is in trouble! There is a tendency, especially among Wall Street talking heads and US tech bloggers who don’t

Canadian Political News, Opinion, Analysis - HuffPost Politics Canada
www.huffingtonpost.ca

Follow Canadian politics, keep up with the hottest political debates, and share your thoughts and opinions on the political news that matter

The PR Pro and Blogger Manifesto | Spin Sucks
www.spinsucks.com

The PR pro and blogger manifesto has eight things we all should consider, no matter which side we sit. The relationship can be better so wor