Interesting in Mollick's extensive research delivery wasn't the problem as much as being on time. Ironically when a project goes way over it is LESS likely to deliver on time for reasons you noted (throws everything into chaos).
One aspect of Curagami is to create a feedback loop and reviews so production tightens up and functions more like real #ecommerce
and less like garage band.
The other challenge we see is "haystacking" where its hard to find a golden needles someone may be interested in. Here again we see a role for Curagami (gamification and better email would solve half the problem profiling and algorithms the rest).
We believe #crowdfunding
will become a channel similar to #emailmarketing
but more "so fascinating we visit via social and push notifications and alerts" instead of batching and blasting.
We are betting on fascination with "crazy guys and girls" in the basement. NEW is always powerful. Retail and the web form a series of wheels within wheels. If an engine's flywheel can gain momentum via scale and breaking into "friends of friends" marketing then community and markets get built; hearts, mind and loyalty won.
Remember we are NOT in the crowdfunding space. We are in the #contentmarketing
(reputation mgmt) space where crowdfunding is one type of content we test, one with a powerful built in social shares engine (the entrepreneur raising the money) and a short deadline.
We see #conversations
as the new links. Conversations, unlike links, need to be optimized for engagement and scored against their real value (traffic generation, list growth and $ conversion).
The challenge is not all content is equal.
That is why we do a lot of work to FIND the "right" kind of content to spark conversations and conversion. Every cycle tightens our AI-like engine so eventually our customers will hardly curate at all as the business rules will be doing 99% of the work).
What if we could SCORE a conversation much like we earn KLOUT now? That's the goal and crowdfunding is one set of content we will use to get there, but there are many more including beautiful mashups like Paper.li
Could I and we be ALL WRONG? Sure, but what if we are even a little right. Better to surf these nascent waves early as you know. We have 2 customers headed into beta and expect to see things like:
* Abandonment go down (buying primes the conversation cycle).
* LTV to be up 40% or more for "engaged" vs. non.
* More return visits and so quarter to a half a point gain in conversion.
* List growth 2x to 3x vs. baseline (no Curagami).
For most ecom sites help even a little bit on any 2 of those areas and millions drop to the bottom line. Going to be fun. Marty