The RUB in this business is "matching the hatch" of audience, content and PLACE. If my content is GREAT, meaning highly TUNED to an audience that matters to me (or clients or brands I or we represent) and for which I have AUTHORITY to speak, then PLACE becomes LESS important.
I've published well over a million words online now across 4 blogs, my +Scoop.it
and former employers blogs and websites. What all of that publishing taught me is BLUE OCEANS are initially HARDER as they take more strategic thinking but #ROI
ranges from 10x to 100x to $1. and THAT is what I get paid to do. Day I deliver $1.5 to $1 return I'm fired (lol).
COPE (Create Once Publish Everywhere) still matters ( #cope
I would NEVER say ONLY G+, but if you know what you are doing I don't see a better way to create some real TROUBLE for scaled competitors for NOTHING (cost of creating disruptive content on G+ is CHEAP).
I realize the "if you know wheat you are doing" is a huge caveat and one that is scarring most away from G+. GOOD (lol) hope they keep running in the other direction. The QUALITY of the people on G+ is HUGE.
Maybe even more important is the QUALITY of the feedback via G+ "Conversations". Our startup is creating a conversational tool so that gives you some idea how important we think conversation is becoming. G+ excels at conversations just like the one we are having now.
Oh, and one more thing. Please tell me where I can generate 1.36M pageviews with a following just above 3,000. Can't be done ANYWHERE but here and that makes content shared on G+ the CHEAPEST on planet earth. Not CHEAP in the sense that it doesn't matter, but cheap in the sense that it springs legs and walks all over the planet for nothing more than a slight push.
If someone is an IMer and just read that last paragraph and STILL doen't want to use this tool that is almost as much of a magic wand as +Paper.li
hope they will be sure to send a postcard from wherever they end up :). M