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Ultimate Guide To Measuring Most Disruptive Social Net
I'm a big fan of +Jeff Sauer's work. Jeff's work is creative, intelligent and comprehensive. I agree with Jeff's love of #googleplus   too.

I've been an #internetmarketer  for a long time creating my first B2C and B2B #ecommerce  website in 1999 and managing a multi-million dollar site as Director of Ecommerce. I managed teams that made over $30M online with an AOV (Average Order Value) never higher than $62 so hundreds of thousands of transactions to get to $30M.

Many ask the secret to that level of success. I'm famous for providing answers on both sides of the coin, but there is a reason. You make money online by doing what people and Google (via metrics) tell you to do AND by knowing when to disrupt rule #1. 

GooglePlus is the way to disrupt rule #1. GooglePlus is disruptive because its power is more with the user than any other social network as Jeff's Ultimate Guide To Measuring Google Plus proves. Facebook wants to make Facebook richer. 

Facebook is not alone. The gold rush in User Generated Content #UGC  includes Twitter, StumbleUpon and other "social nets". Using one of these scaled social nets can be valuable, but so can beating the house in Vegas. 

The same rule applies too. If you beat the house in Vegas you are very good. If you figure how to get as much value and #googlejuice  out of those social nets you are MIT good, you are a great Internet marketer. 

You don't have to be half that good to create positive #ROI  and value from Google Plus. I realize there was a, "GooglePlus sucks," group out there that was LOUD and seemingly all knowing. Frankly such an ignorant group is what I look for. 

Remember the rule is to do what Google and your customers tell you to do UNTIL you know how to creatively disrupt your business vertical. Ten years ago presence was disruptive. 

If you were online you stood a great chance of generating ROI. Today everyone is online, putting their social buttons on ads and in store windows. Everyone wants the most valuable and increasingly hardest to mind gold - ATTENTION. 

Attention, the kind you are granting me now by reading these words, is something we can't make more of. Attention has a value of X and every new message, messenger, shout and boast removes gold from the stream. 

Think of GooglePlus as the best set of mining tools available today and Jeff's guide as the HOW TO MINE instruction manual your soon to be disruptive Internet marketing needs. Jeff is about to be a HUGE presence. Follow him, learn from him, recommend his work to your friends and you will be able to say you knew him when :). 

Measuring Google Plus activities is important, so make sure that you utilize our Google Plus Analytics Guide to set goals for yourself in Google+!
Michael Ehline's profile photoJeffrey Lapin's profile photoKaren Dietz's profile photoClipping Path Specialist's profile photo
Nice post Marty. Does fall into your other "social nets" group?
+Neil Ferree Funny I was JUST thinking about you since you are another "must follow" FOM (Friend of Martin's) lol. 

I would put closer to +Google+ because it does a fair job of mining #UGC  too. I love the liquid beauty of and they (+Guillaume Decugis ) just keep making it that much more elegant, simple and Matisse beautiful. 

If I have a nit, and I've spoken to +Ally Greer and the amazing team about this, it is on's ability to create community at the author level. 

I've been using G+ half the time as and my following group is a push between the two. Even uber-curators such as Robin Good, whose community should be 100x mine, have a hard time building community within the tool. 

Its confusing too. My "community" in has 1300 followers but some of my feeds such as my #startup  revolution have thousands. Hard to know how "my community" is being calculated.

The distance to page one Google search is shortest on GPlus (no doubt). The more FLOAT that exists the less "page one" means much. Google is tagging content and testing relevance eight ways from Sunday all the time. 

I think BOTH tools are important and help each other, but if I only had time for one (and that would be my first mistake :) it would be Google.

I think there is another dimension to that comes from figuring out its API and making its #SEO  strengths (and there are many) play insdie my stacks. 

I would love to see more emphasis on "review the reviewer" and branding for the amazing curators who live inside of since that amazing community is why I spend so much time there.

Lessons learned from Robin Good, +jan gordon +Karen Dietz and many others are beyond important to learning how to become a better Internet marketer. 

I almost said "master Internet marketing", but who are we kidding Neil we both know that is impossible :). That doesn't mean we can't double down, try harder and learn more.

We can always learn more as I do each time I read your stuff my friend, each time. M 
+Neil Ferree I agree that ScoopIt is probably the best content curation and syndication tool currently available. I use it all of the time. However, it is not the "prettiest," it takes a little bit of learning to use and its mobile app needs updating (you cannot add new Scoops). More importantly, you cannot get Google Authorship on ScoopIt like you can with Storify. Until ScoopIt gets GA it will be limited and could get overtaken by other CC+Synd tools.
Hey +Martin W. Smith, many thanks for the mention! And what a great post, too. I am such a newbie to Internet marketing and keep learning lots from you and others. I've done very well by and sure hope they get GA wired in soon. But overall I feel I am barely scratching the surface. Thanks for the guide -- I look forward to devouring it!
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