How Curagami Creates "Tiny Advantage" As Web Marketers Create Sand Castles On the Beach
truth is we build sand castles on the beach and the tide is always coming in. Change is inevitable, organic and sliding toward entropy a mathematical certainty. Death, taxes and the tide is coming in to sweep your Internet marketing out to sea are the new truths.
WINNING in an environment with so much uncertainty is different. You win by creating "tiny advantage". Tiny advantages create scale and scale generates more tiny advantages. If that sounds like "rinse and repeat' to infinity you aren't too far off.
Web marketing is a PROCESS more than a thing. When I explained to my last boss how the most valuable "product" his 80 person #webdesign
company created was a team capable of building beautiful sand castles sure their life would be short he looked at me funny (lol). "A short life," I remember saying, "requires PROCESS geared to create tiny advantage from whatever is there NOW."
Internet marketing is the ultimate Outward Bound. You are stranded in a forest with little other than your wits to figure out how to survive. Just as you think you've mastered something weather comes in and all bets are off again.
When you are Outward Bound you don't attempt to build a palace. Some rabbit and a lean-to to keep rain off your head and your clothes dry is a "tiny advantage". Creating the first "tiny advantage" gives your lost hungry self confidence and you find a river, build a canoe and create another tiny advantage.
You see where this story is heading and if it sounds like an episode of Dual Survival its on purpose. Dual Survival is a better example than Outward Bound since no one climbs the EVEREST that is Internet marketing alone anymore. Your team needs to figure out tasks, assign jobs and create the tiny advantage needed to survive.
Given the web's constant change THRIVING is survival +10%. No one has so much advantage they can afford to drink frosty beverages with umbrellas in them gazing out toward the horizon. Someone from the other side of the island is working harder than that...always.
Every "tiny advantage" becomes absorbed eventually. The web is Darwinian and FAST. When I was a Director of Ecommerce our competitors would knock off our good ideas by lunch the day we launched them. We knew we were in trouble when they took a pass (lol).+Curagami
, our +Triangle StartUp Factory
, is about the next wave - #contentmarketing #contentcuration #community
. Power is located in conversations now and Curagami helps connect, engage and create tiny advantage that become scale that become tiny advantage and so on to infinity :).